Team building has become one of the most important topics in human resource management. In the real estate agency industry, the management of sales team building is regarded as a business card of the company. As the head of the sales team, what kind of demonstration role or ability do you need to play in team building in order to design the business card of the sales team?
Don't you think what the sales manager does is difficult? We can do it well by grasping some basic principles of being a man and doing things. Personally, I think the sales manager should master the following nonsense.
First, professional ability.
Don't recite those famous artists? The highest level of management is to lead subordinates to do a good job? In that case. It seems that managers should let subordinates do their own work and do nothing for themselves, but people are saying that you need to lead subordinates, that is, managers need to command and lead subordinates to complete tasks. If the professional quality of managers is not high enough, what can be done to guide subordinates? Even if subordinates have the ability to help you do all the work, how can a manager evaluate the quality of the work done by subordinates from a professional perspective? Simply put, the property consultant asked you to help talk about customers. Can you talk about unprofessional ones? Can you help the property consultant analyze the problems in the work and put forward suggestions for improvement?
So you think, as a sales manager, you must have strong professional ability to convince the public to jump? Lead subordinates to do a good job? Platform. In addition, if you don't have excellent ability, you can't convince subordinates, and you can't form a team centripetal force around the sales manager. All management theories are castles in the air.
Second, master the basic management theory and execution ability.
The most basic thing for a sales manager is to manage the team well, which is also a human resources worker. It is necessary to understand the essence of some advanced team and people-oriented management theories. Don't play football first and serve for a long time before you become a coach, like China football players. It doesn't matter if you learn a little fur in the manual workshop. You start to manage the team. In the end, the team got worse and worse. You suggest learning and understanding advanced management theory, and hope that the sales manager can combine practice with theory to understand which way to manage the team is most suitable for the company and the project? Knowing what it is and why it is can convey the management spirit to subordinates and form a unified understanding of the team.
After the sales team has established a unified management concept, it is necessary to formulate a sound management system. However, now each agency has its own complete internal management system, and the sales manager doesn't need to make it. The key is to work hard on execution, because even the best music score is influenced by people popping up. Do you think the strength of execution is a matter of good attitude for sales team management, which does not require technical content? It is suggested that the sales manager adjust his work attitude to improve his execution, and don't take Ode to Joy as Party A's response to the sales team? Happy delivery? .
Third, planning power.
In fact, planning power should be included in professional competence, but now many sales managers in the industry frankly feel that planning power is not needed because they are not planners. If you think these ideas are really unacceptable, then show your planning power.
Because sales is not an independent department, marketing needs more departments to cooperate. For high-priced products such as real estate, real estate consultants need to use accurate marketing views to convince customers that their investment behavior is correct. The sales manager should have the ability and obligation to translate the project promotion theme into the sales language. It is necessary to combine the promotion theme of the project with the advantages of the project products to become a topic of concern to customers, so that it can have a practical guiding role in sales? Sales presentation? . Master basic sales planning ability.
Fourth, learning ability.
First, the real estate industry is greatly influenced by policies, and China's macro policies, laws and regulations change rapidly; Second, the whole real estate industry in China is in a period of learning and improvement. As a staff member in the industry, of course, we should also learn to keep up with new forms. You suggest that some sales managers should stop fooling around with an outdated sales management system and internal information in their hands, and learn from actual sales at any time, sum up problems and sort out a better sales management model for the company.
Fifth, personality strength.
As the leader of the sales team, the quality of fairness and integrity can bring out a good team.
Of course, many people have commented that the sales manager should have the ability to motivate the team, good communication skills, adaptability and so on, but you think these abilities are included in the execution, so I won't go into details here. What do you value most? Learning ability? With the attitude of learning at any time, those other abilities will naturally be mastered, even? Character strength? Similarly, the magnanimous style of an upright person can be formed imperceptibly by learning from the attitude of a gentleman to treat people.
There is an old saying? A thousand troops are easy to get, but a good general is hard to find? It shows that there is still a lack of excellent sales managers in the market, and indirectly emphasizes the importance of a good leader to team building.
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