Newcomers are most likely to get stuck in the condition that the goods to be sent are not allowed in China, or in the calculation of overseas tax on goods. At first, many people will ask agents to help them put their products on Amazon, Yi Bei and other large e-commerce platforms, and at the same time, they will also help with product logistics. In addition to being familiar with cross-border e-commerce restrictions and understanding the operation of e-commerce platforms, the agency window is from Taiwan Province Province, which makes communication between them much more convenient, but relatively speaking, they also need to pay the cost of agency operation. If you don't want to outsource the operation, you can still sell it directly to overseas consumers through your own website (or get to know Amazon yourself and then put it on the shelves), and it will also be a good way to match it with a logistics company that can help deal with complex cross-border tariff and logistics problems. It is very important to choose a local service team at this time. In addition to online questions, international logistics also provides telephone customer service, and even local commercial commissioners help you solve customs and other related problems.
In view of the above-mentioned problems, several factors for choosing cross-border e-commerce logistics are also summarized:
Selling your own brand does not necessarily require overseas warehouses or agents. If you want to export abroad, you can not only set up your own website, but also sell the goods on the shelves through overseas e-commerce platforms such as Amazon or Yi Bei, just like the concept of large-scale e-commerce in Taiwan Province Province. Take Amazon as an example, there is a so-called FBA or FBM model. If you want to establish a good evaluation, you will generally choose FBA to let consumers receive the goods as soon as possible, but Amazon's FBA is not only expensive, but also has many rules.
In terms of price, the rules of FBA are quite complicated. It's just that the basic monthly rent of $39.99 has the law of charging more than 40 products, and less than 40 products are drawn. If the goods are left for more than 6 months, there will be long-term lease and storage fees, as well as other related expenses such as sales fee, business tax, logistics fee for helping delivery, and even product packaging is limited. If it exceeds the size or weight, you must pay extra. The details are quite complicated, which may also lead to the goods being stuck in FBA and unable to be delivered to consumers, or generate more extra expenses. Therefore, in addition to trading with an agent operator, in fact, international express delivery (such as DHL) is quite suitable for the seller's small initial logistics mode, reducing the storage cost, without worrying about the problem that the product packaging does not meet the mailing requirements, and gaining consumer evaluation with a good receiving experience.
If you want to put it on Amazon, it is suggested to establish an excellent evaluation at the beginning of each year and try to see which products sell the most. Adjustment can be made when warehouse entry is selected. When the mid-year evaluation is accumulated to Amazon Prime Day, you will have the opportunity to be selected by consumers first, and it is best to control the quantity. Amazon Prime Day is a bit like the anniversary of a department store, so the same method can also be used in different platforms or countries, such as Christmas at the end of the year. When testing the water temperature in each market at first, it is suggested to start with 1 piece and 2 pieces in small batches (at this time, it can be done quickly by international express delivery), and then ship them in large quantities by sea or overseas warehouses after truly understanding the needs of various places.
▲ Evaluation level and comments on ▲ Amazon will determine the success rate of sales.
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Don't understand the goods restricted and prohibited by import and export customs and countries? Making good use of the resources of logistics providers and dealing with most logistics companies that can provide cross-border services can basically help solve overseas tariff problems such as DDU and DDP. As for the restrictions on goods in various countries, logistics companies can also check for customers to ensure that the goods will not be detained by the customs. For example, for beginners, the most important thing in the early stage is to establish a good evaluation to obtain customer satisfaction, so the faster the delivery speed, the higher the evaluation, and then we must ensure the smooth entry of goods and safe delivery to customers.
The requirement that goods must be delivered to customers sounds absurd. How can you not receive all the goods after sending them out? However, it is often heard that the goods card is stolen, damaged or even sent to the wrong address when sending goods across borders. So in addition to being quick, it is more important to find a logistics company that knows about customs (customs news of various countries) and import and export goods of various countries. For example, SF Express can only be selected in Chinese mainland, Hong Kong and Macao. If the destination of the goods is all over the world, you can refer to logistics companies such as DHL and UPS.
▲ The seller's evaluation is very important. In the case of average price and goods, the faster the delivery speed, the higher the evaluation.
Delivery before tax (DDU): The seller shall bear all risks and expenses, and transport the goods to the destination designated by the importing country, and the buyer shall go through the import customs clearance procedures (and pay taxes). ? DDP: The seller shall bear all risks and expenses, transport the goods to the destination designated by the importing country, and complete the import customs clearance procedures (and pay taxes). This is the terms of trade under which the seller undertakes the greatest obligation. ? Logistics type
Features and disadvantages of operators: DHL, UPS and FedEx can quickly track the progress of express mail (within 2-3 days). High-priced shipping, freight, Taiwan Province port international logistics and Taibei port international logistics are slower than low delivery, and the progress is difficult to control.
Overseas warehouse? Amazon FBA can receive local logistics from local warehouses, which can improve Amazon ranking.
High setup and management costs and inventory pressure (sold out within a time limit or need to be shipped back and destroyed by itself)
Specializing in SF Express on specific routes (specializing in China, Hong Kong and Macao)
OCS (specializing in Japanese line)
Cheap and fast logistics network is limited to post offices in specific countries and post offices with different service quality control, Taiwan Province Post Office and foreign local post offices.
Cheap, time-consuming, and inefficient (mailing from Taiwan Province Post Office and tracking inquiries to other post offices must be done by yourself) ▲ Comparison of logistics types.
? The localization of logistics makes it convenient for overseas consumers to make international shopping. At present, DHL, UPS and FedEx are the largest express delivery services in the world, and there are other manufacturers providing express delivery services for specific regions, such as oneWorld for the European market, aramex for the Middle East, SF Express for China, Hong Kong, Macao and Taiwan, OCS for Japanese special lines, etc. There is no doubt that the delivery speed of international express delivery is much faster than that of sea transportation and sea transportation. On average, goods can be sent from Asia to North America in about 3 days. Global express delivery can not only meet the speed requirements, but also meet the express delivery companies in specific regions.
In addition, international express delivery companies DHL, UPS and FedEx all have special customer services in the field of cross-border e-commerce, so even if it is the first time to expand overseas e-commerce, it will not be chaotic. DHL even has a special cross-border e-commerce service page and a 24-hour local telephone customer service line to help customers solve intractable diseases.
In addition to providing customers with detailed consulting services in the field of e-commerce, even consumers are attentive. Take DHL as an example. Recipients can change the delivery address or time through DHL's own ODD (Delivery on Demand) optional delivery service. The delivery location is not limited to home, and they can also pick up the items at the supermarket, DHL smart counter, Chunghwa Post I mailbox or shopkeeper of the whole family. Overseas consumers can also choose the most convenient place and way for themselves. For a detailed introduction to the use of ODD, please refer to the DHL mobile phone case. It is difficult to customize the name and receiving place when printing bar codes out of the box.
▲ The advantage of cooperating with a global logistics company with complete distribution points is that your overseas consumers can choose the most convenient way to pick up the goods locally.
Cross-border e-commerce is operated by others. Although it is easier to export products to consumers all over the world through online shopping, there are still some complicated matters to understand before delivery. For example, there are 350 million people using the Internet in India, which has strong online purchasing power. It can be said that it is quite appropriate for cross-border e-commerce to enter the market, but the current lack of infrastructure also leads to insufficient bases and poor investment. In this way, it is easy to fail to deliver the goods. If we can ensure that the products reach Indian consumers smoothly, accumulate comments from local consumers and improve the repurchase rate, we can gradually enter the local market. Therefore, when evaluating suitable logistics companies, it is very important for them to know the local conditions of each country and whether the logistics network is perfect.