The distribution model combines the popular "social+content" e-commerce form. Through social interaction and content sharing, consumers sell products by word-of-mouth fission promotion and strong relationship drainage. In the distribution model, consumers are not only buyers who pay for products, but also distributors who make profits.
Micro-distribution platform is the most basic model, with less investment, higher efficiency and lower requirements for merchants' own human resources and management ability, so it is more applicable and universal. Domestic manufacturers in the fields of household appliances, mobile phones, cosmetics and fast-moving consumer goods. If you don't really do direct selling, most of them adopt the mode of "direct selling+distribution", and distribution accounts for a large proportion.
For manufacturers, the distribution model can make full use of social resources, reduce management costs and sales expenses, and obtain higher sales efficiency.
Second, micro-distribution platform to create a new business model
1. You can develop your own brand agents to sell goods for yourself, and at the same time you can develop more dealers for yourself.
2. Agents can also develop their own distribution business on the basis of agency to promote business growth.
3. As the headquarters, the merchant can conduct assessment management for all its agents at different levels, in different regions and with different performance, so as to promote the agents to achieve the annual sales targets and effectively decompose the annual sales targets of enterprises and merchants.
4. In terms of commodity distribution, agents can use their own ability to find and develop potential customers and use professional sales skills to complete product sales, thus sharing sales investment and saving transaction costs.
5. To some extent, the agent model can also share the sales risk between the headquarters and the agent. In order to reduce risks, agents must strive to open up markets. The efforts of agents will bring benefits to manufacturers.