This was found on the Internet:
How does Alibaba make money?
"In 2002, Alibaba will make a profit of 1 yuan, in 2003 it will make a profit of 1 billion yuan, and in 2004 it will make a daily profit of 1 10,000 yuan." In April 2002, during the cold winter of the Internet, the emaciated Ma Yun told reporters, "I dare to say this because Alibaba has found its own profit model."
"A good business model must be simple. Alibaba's current business model is very simple, that is, charging membership fees. " Ma Yun achieved his original goal in three years. According to the data disclosed by Alibaba, in 2004, Alibaba's net profit was 600 million yuan. However, Ma Yun is still unwilling to elaborate on his business model for fear of revealing the real situation of revenue.
The reporter learned that there are two kinds of members on Alibaba, one is China supplier; One is a member of Tong.
The service of "China Supplier" is mainly oriented to export-oriented enterprises. Relying on the online trading community, it recommends China's export suppliers to international merchants who purchase through e-commerce, thus helping export suppliers to obtain international orders. Its services include an independent "China supplier" account and password, and the establishment of an English website, so that more than 420,000 professional buyers from 220 countries around the world can browse the enterprise online. At present, the membership fee of suppliers in China is 60,000-80,000 yuan/year.
"Cheng Xintong" focuses more on domestic trade, and helps "Cheng Xintong" members gain the trust of buyers by showing registered members the evaluation and transaction integrity records of third parties in Alibaba. Cheng Xintong's membership fee is 2300 yuan/year.
According to Alibaba's own disclosure, as of May 2005, there were 6,543,800 suppliers registered in China through Alibaba, and nearly 6,543,800 registered users of TrustPass (by the end of 2004, there were more than 8,000 suppliers in China, while the number of TrustPass members was 60,000). Based on this estimate, Alibaba's annual revenue should be close to 654.38+0 billion yuan (of which, the annual membership fee receivable by Unicom is 230 million yuan, and the maximum membership fee receivable by China suppliers is 800 million yuan).
In addition to being easily trusted by buyers, suppliers in China and members of Chengxin Tong also have the priority to publish enterprise information, so that customers can find enterprises more quickly. "The key is that Alibaba must ensure that the online identity of the enterprise is consistent with the real identity, and establish a sound credit evaluation system so that everyone can make money in an environment of mutual trust." Ma Yun said.
"There are five ways to ensure integrity, namely, third-party certification (enterprise credit reporting agencies provide credit certification, including legal registration records of industrial and commercial departments, business authorization, etc.). ); Offline certificates and honors; Alibaba activity record; Member evaluation; Creditor. " Ma Yun said, "The problem to be solved in e-commerce in China is mainly the integrity problem, and this whole system is to ensure that the integrity problem is solved."
According to the data provided by Alibaba, there are 4.8 million free China merchants and 6.5438+million overseas merchants on Alibaba, in addition to paid suppliers in China and members of TrustPass. Last year, the total value of products exported through Alibaba was $654.38+000 billion. Take Zhejiang Yongkang as an example (the world's largest scooter supplier), and 70% of local enterprises export through Alibaba. Many of these exports exceeded $10 million.
"When so many people can make money through Alibaba, Alibaba should also make a little money." In 2002, Ma Yun, who was looking for the future for Alibaba, said.
As for whether Alibaba will go public to make more money, in 2004, Ma Yun told reporters that "Alibaba will go public only if its annual profit reaches at least 654.38 billion yuan."
"Alibaba's business has no policy risks such as MMS and online games, and export is an industry encouraged by the state. Alibaba's listing can get a higher P/E ratio than Sina and Shanda. " A former executive of Softbank China commented.