Real estate e-commerce is a brand-new profit model for real estate brokers under the background of the rapid popularization of the Internet. Compared with the traditional real estate agency business model, real estate e-commerce integrates the real estate platform (real estate website); Real estate software (real estate port); Internet marketing tools; News public relations communication; Information asymmetry of real estate enterprises; Internal resources of enterprises applying this model; As well as the business opportunities in the surrounding industries of real estate, through the innovative development of customer value, it will bring consumers a "time-saving, labor-saving, worry-free and money-saving" consumption experience, and at the same time complete the differentiated shaping of its own brand connotation, thus becoming the first choice service provider for target customers and eventually becoming an intelligent real estate service enterprise.
Since the beginning of this century, Chen, a marketing expert, has created a business model of real estate e-commerce based on the theory of product innovation and marketing subversion. After nearly 10 years of exploration and practice, real estate e-commerce has been continuously integrated with the management measures of keeping pace with the times, from the most basic real estate information electronization to the ground service and internal operation management of real estate brokerage institutions. Real estate e-commerce platform is no longer a simple tool of real estate information promotion channel, but a set of sustainable profit solutions for real estate brokers to win future market competition.