A few days ago, the news about the bundled sales of parking spaces in several real estates in Hefei was widely concerned. From this year 1 month, the sales of bundled parking spaces in Hefei property market have gradually spread among popular properties in major regions, and it has become the norm for many popular properties to buy a house first and then buy a parking space. While consumers shout that such sales are unreasonable, house prices have risen steadily in everyone's exclamation. This kind of bundled sales behavior is not the first time in the real estate industry. In addition to bundling parking spaces, there are various marketing methods in the real estate industry.
Case 1:
When a consumer in Qingdao signed a contract, he just wanted to buy a building instead of a storage room because of lack of funds. At that time, the answer given by the sales center was yes, and then the consumer signed the contract. There was no clause in the contract at that time that required the purchase of storage rooms. When handing over the house, the sales center asked two consumers to sign a supplementary contract to buy two sets of storage rooms supporting the house, otherwise they refused to turn over the key.
Case 2:
In 2004, Ms. Sun from Yantai borrowed 80,000 yuan from the bank to buy a house. When handling the loan, the bank staff asked Ms. Sun to spend 640 yuan to buy a Pacific property insurance. The staff promised that as long as she paid off the loan within 10 years, she could refund the premium, which was equivalent to 10 years of free insurance. However, after Ms. Sun repaid the loan on time on 20 14, Pacific Property Insurance Company claimed that the policy had expired and could not refund Ms. Sun's 640 yuan premium.
Case 3:
Some second-hand housing buyers have also encountered a similar situation. Ms. Xu, a Shanghai citizen, found that whether there is furniture in the house or not, the asking price of the landlord is very different. She once saw two houses with the same apartment in the same community, and the asking price of one of them was 40,000 yuan higher than that of the vacant house. Because the second-hand housing itself is relatively tight, many homeowners regard the furniture and appliances that they can't take away as a big selling point, and the asking price is about 5% higher than the vacancy.
The merchant claims that "the tie is reasonable"!
For the above-mentioned bundling behavior, merchants have another view. Last year, some netizens reported that when looking at the house, the sales consultant said that buying a house must also buy a garage or basement. When netizens questioned whether this was a forced transaction, the sales staff said that many buyers were willing to accept this way of putting houses in the garage. Because you will buy a car eventually, you can use it in the garage then, and there will be some discounts when you buy it bundled. Judging from the trend of housing prices in recent years, this statement has certain rationality. For the behavior of bundling parking spaces, some buyers also said: "In the future, cars will be more popular, and buying a parking space can preserve value. You can sell it with the house in the future or sell it separately. "
Indeed, with the understanding of the second-hand housing market, there are few houses for sale with parking spaces. The intermediary also said that more and more people are consulting the price of parking spaces when buying a house, and individual buyers even specify to buy units with parking spaces. But is it because the bundling part in sales can bring benefits to consumers, so this bundling behavior should be reasonable and legal? The answer is obviously no.
Who moved my right to choose?
Just like the supermarket shopping mentioned at the beginning of the article, you can give me an appropriate discount, so that I can buy coke at the same time as Sprite, so that everyone's tastes can be taken care of at a multi-person dinner. But if I have no demand for bundled goods at all, I also have the right to buy only one product. For example, developers can stimulate purchases by subscribing in advance and reducing costs. However, the practice of compulsory bundling is a marketing strategy that harms the interests of the owners.
Obviously, the root cause of developers' reckless forced bundling sales is the high heat of the current property market. As the saying goes, supply and demand determine the market. In the past six months, under the influence of multiple favorable factors, such as low mortgage interest rate, down payment on mortgage, lower and lower entry threshold, liberalization of two-child and household registration, market situation of supply exceeding demand and loose monetary policy, the property market in many places is in a good situation, and house prices are on the verge of rising. Another level is that the current laws and regulations lack effective supervision over such behaviors. The Anti-Unfair Competition Law of People's Republic of China (PRC) stipulates that business operators shall not tie-in goods against the buyers' wishes or attach other unreasonable conditions when selling goods, but there is no clear and specific punishment measures and relatively severe governance in terms of legal responsibility. The seller's market, lack of supervision, can only be said to be "scratching boots." How to clarify the responsibility for violating the rules and establish an effective punishment mechanism to promote the healthy development of the real estate market is the ultimate way out.
(The above answers were published on 20 16-04-2 1. Please refer to the actual situation for the current purchase policy. )
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