1, choose the store address.
Bian Xiao mentioned the importance of the location of fruit shops more than once. You know, a good store location can not only bring a steady stream of business, but also greatly increase the word-of-mouth communication of the store. Briefly talk about the location requirements of fruit shops. First of all, there should be enough permanent residents around, such as large communities, or people with enough purchase intentions, such as 3A hospitals. Of course, in addition to residential areas and hospitals, we can also consider some streets and schools with better traffic. Remember, only by occupying a favorable position in a favorable position can you win first.
2. Clear positioning.
Simply put, it is what path your fruit will take, whether it is a couple's wife shop with small profits but quick turnover or a delicate high-end shop. Of course, it depends on the location of the store you choose, and the business behind you can have a direction. In fact, in the impression of many people, a fruit shop just needs to find a storefront to put fruit. There is no so-called low-end and high-end concept, but as an operator, we must have a clear positioning, so as to better satisfy consumers.
3. Always pay attention to the quality of fruit.
In fact, what fruit shops do is turnover. Fruit turnover is fast, sales volume is high, loss is low, and the cost of slow turnover continues to rise. If you want to turn around quickly, you need to have high-quality fruits. The quality and freshness of fruits can be high and the price can be high. Once it is found that the quality has dropped to an acceptable level, it can be sold in time through bundling and discount promotion, which can not only reduce losses, but also attract more consumers to enter the store.
4. Do a good job in community operation and group purchase.
Of course, group buying is the most popular sales method at present, and if you want to do group buying well, you must do a good job in community communication and operation in the early stage. First of all, community building can be accomplished through promotions and festivals, so I won't talk much about how to run Bian Xiao. Secondly, daily operations can send red envelopes in the group, send some new product arrival information in the group every day, and also engage in solitaire. When everything is mature, you can start a group purchase. It is necessary to limit the time period and the number of people participating in the group, so that customers can form a habit. Another thing we should remember is that skills are just skills. The key point is to continue unswervingly, do a good job in the reputation of goods and shops, and let customers gather more and more.
5. There must be no less promotional activities.
As mentioned in the above small series, fruit shops have to have a high turnover rate if they want to have a high turnover rate, so how to speed up the turnover rate? Of course, it is not difficult to promote the fruit shop through promotional activities, but it is nothing new, but as long as it is strong enough, consumers will still buy it. As for how to do it, you don't have to teach everyone. You know everything.
6, the service can't be lost
Modern people also attach great importance to the consumption experience, and most fruit shops are opened near the community to be old customers. At this time, the world is very important. In addition, some daily service expressions are also essential. Of course, this is not a sales skill, but many fruit shops are not good enough, and even some well-known brand chain stores are not satisfactory.
7. Sum up experience.
Remember that experience is summed up. After every activity and every group purchase, you should calm down and think about what is not good enough. Of course, it is best not to build a car behind closed doors. You can communicate with your peers and actively learn from others for their advantages, so that your business ideas can be opened.
Novice fruit shops suggest joining mature and reliable chain brands, such as Xianfeng fruit, so that it is easier to open stores with brand influence and various support.
For specific joining matters, please call Xianfeng Fruit National Joining Tel: 400-88 1-9090 to Line 2 for detailed consultation.