Some bicycle enjoyment enterprises, which are at a disadvantage in the market competition, turn to attract franchisees by exaggerating publicity, which makes it difficult to pass on funds. The reporter found that what's more, 700% return is used as bait to attract investment, which makes people have to wonder whether they are defrauding the franchise fee.
Investigation: introduce the joining project and conceal the real information.
A casual search on the internet will pop up a string of advertisements for joining bicycles. On the prospect joining network, "Xiao Lv Bicycle 0 joining fee" is very eye-catching, but this advertisement is puzzling: bicycles are provided free of charge, and a software platform is provided. Each bicycle needs to pay a deposit, which will be refunded after the cooperation is terminated. Is it necessary to pay the initial fee? The reporter of Beiqing Daily called Xiao Lv as an investor to inquire about bicycle joining. Mr. Li, who answered the phone, said that the joining fee was still collected and paid by buying bicycles. It can be seen that the so-called zero franchise fee is just a gimmick.
According to Mr. Li, bicycle models are divided into two grades, one is a mechanical lock, which costs more than 300 yuan, and the other is a smart lock, which costs more than 600 yuan. "A city must put at least 1 0,000 vehicles, otherwise it will not make money." He suggested. This means that you have to pay 300,000 to 600,000 yuan to join a bicycle in Xiao Lv.
As for the investment income, according to Mr. Li, * * * enjoying bicycles is a profiteering industry, and the income is ok without risk. "It is conservatively estimated that 600,000 yuan will be invested in half a year." The income from body advertising expenses is also considerable. According to him, there are hundreds of thousands of bicycles in Xiao Lv, mainly distributed in Anhui, Henan, Shenzhen, Guangzhou, Dongguan, Inner Mongolia, Hebei and other places. "Our daily usage of bicycles in Inner Mongolia University is about 5 times, and the average community is similar. Bicycles have to ride five or six times a day. " He said.
Finally, Mr. Li recommended another more worry-free way to join the company, that is, investors invest in buying a certain number of bicycles from the company, and 50% of the profits are given to the company, which is responsible for maintenance and repair, and then sit back and collect money at home. "You don't have to worry about anything after investing. Many people like this way, so you don't have to worry about anything. The company is so big. " Regarding the safety of investors' funds, he said that it is necessary to sign a contract with the company with an investment period of at least one year. After one year, investors can choose to continue to cooperate or quit, and the company will refund the investment funds.
Although Mr. Li's mind is full of good news about enjoying the bicycle project: business is booming, profits are high, the company can quickly withdraw funds, and body advertisements can be increased, but in fact, on the day of telephone consultation by reporters of Beiqing Daily, Shenzhen media reported that Xiao Lv Bicycle could not meet the government's requirements due to lack of vehicles, and it would withdraw from the local traffic commission in Shenzhen. Xiao Lv Bicycle was also asked to submit a specific plan on the deposit and vehicle issues, and the specific return time was to be determined. So far, Xiao Lv Bicycle, headquartered in Shenzhen, has only survived in Shenzhen for five months. It is worth noting that the CEO of Bicycle revealed to the media that "the company has put 654.38+00000 bicycles in Shenzhen, and the riding data of users is not very good", but the situation introduced by General Li to investors is not consistent with this.
Status quo: The recruitment and promotion of the joining company are all hype.
The reporter of Beiqing Daily also watched several other advertisements for joining bicycles and found that their propaganda words were more attractive, and false figures and information were flying all over the sky. At first, the website of "Bike Joining" praised the economic model of * * * *: "What is the most promising business model in 2 1 century? Is to enjoy the economy. What is the fastest growth rate of wealth? It is exponential growth, and street bicycles take you to detonate the exponential growth of wealth. " It is reported that Chaozhou brand bicycles have three modes of cooperation: agent mode, partner mode and headquarters direct sales mode. Investors can choose to invest 0-400,000 yuan a year, with a gross profit margin of 88% and a return on investment of 700%. This "return on investment is as high as 700%" has repeatedly appeared on the website for three times, which shows that it is the key data to attract investors, but how to calculate official website is not clear to investors.
After careful calculation, you will find that enjoying bicycles is not a profiteering industry. If a car rides five times a day at a rent of 1 yuan each time, each car can earn 5 yuan every day. After 365 days a year, a car will make a profit of 1825 yuan. Theoretically, if the price of a car is 300 yuan, you can get a 600% return on investment. If the price is 600 yuan, you can get a 300% return. On the surface, it seems so. However, according to statistics, OFO and mobike claim that they ride four times a day, and their return on investment is 240%-480%. Which unknown enterprise can surpass their profits? What's more, some media broke the news that many small brands enjoy riding only 0.5 times a day, or even less. It is worth mentioning that the above data does not include a lot of costs, including maintenance, circulation, maintenance costs, vehicle damage, loss and so on. Take 1 000 bicycles as an example, the annual labor cost is 200,000. The average annual labor cost is as high as 200 yuan. Where are the huge profits of investment enterprises?
In official website, we can also see the company's commitment to investors, including brand promotion, which is widely used in David and online media all over the country; Hire a first-line star to endorse; If you buy product liability insurance for each bicycle, the maximum insurance compensation can reach 6.5438+0.5 million yuan. But at present, it seems that these promises have not been fulfilled, because the above information is not displayed on its official website.