The Tongzhou government has announced that Tongzhou District will become a moderately developed city with a population of1100000. The whole framework will be completed within five years and the development goal will be achieved within ten years under the framework of "two axes, two belts and multiple centers" in Beijing.
The planning of the municipal government and the determination of the Tongzhou district government have made many real estate developers flock to Tongzhou "Nuggets".
Wang Qing, general manager of DBC California Town Sales Company, said that Tongzhou today is actually divided into three parts: the Canal, Xinhua Street and the south of Tongzhou. Tongzhou, as the nearest suburban county in Beijing, should be said to be a new urban area. Compared with other areas, there is still a certain gap in its urban appearance and scenery. Now in Tongzhou, the old district is relatively dense and crowded; However, the supporting facilities in the new district still need to be relatively perfect. It can be said that the current conditions in Tongzhou are not the best. But why do developers and buyers choose to go to Tongzhou? The main reason is the good air quality in the whole region. In addition, after the opening of the light rail, the traffic conditions are very good, and it is also supported by the government's development priorities. According to the vision of government planning, the prospect of Tongzhou is very attractive. Although some traffic roads are under construction, they have not been completed yet. However, the opening of the light rail at least solved the traffic problems along the light rail and southern Tongzhou. As far as various areas in Beijing are concerned, the traffic in Tongzhou should be considered good. Judging from the appreciation space concerned by the real estate industry, the whole appreciation space of real estate should be very high and very favorable.
House prices have doubled in two years.
Judging from the actual situation, the housing prices in Tongzhou are also rising in the past two years. Excluding special projects such as villas, it is about 3,500 to 4,000 yuan, which is the price of Tongzhou mainstream market, which is at least 20% higher than that of two years ago. This shows that Tongzhou housing prices still have room to rise.
Shi Yalin, marketing director of Tongzhou's "Paris in front of the station" project, analyzed that since the first half of this year, Tongzhou's housing prices have been on the rise. According to the law of the real estate industry, unless there is a big bubble in a certain area before and the house price falls, it will always maintain the appreciation trend. This is the first point. The second point involves appreciation, that is, which projects, what kind of buildings, or buildings can appreciate, or appreciate faster, and the development of other cities in China can support it. If a region becomes a key development direction or development center in a certain period, then the region itself has room for appreciation. This is actually equivalent to a policy factor, and Tongzhou is now in such a period of key development direction.
"Looking back at the housing prices in Tongzhou ten years ago, I remember that the lowest starting point for houses with property rights is 900 yuan. Later it was 1200 yuan, 1800 yuan, 2400 yuan. Up to now, everyone is fighting for 4000 yuan. This time is not long. Early projects were houses without property rights, many of which were small buildings built by the village itself, but many of them had no legal procedures. Now the scale of Tongzhou real estate is getting bigger and bigger. In the past, there were no small buildings of 20,000 to 30,000 square meters, but now there are projects of100,000, 200,000, 300,000, 400,000 square meters or even millions of square meters. Everyone is saying that Tongzhou's housing prices are rising and have investment value. This shows the development speed of Tongzhou and the room for house price appreciation. " Terry Tang, the sales director of the "Warm Plating Space" project, who is also in Tongzhou, said that there is a saying that house prices have fallen since 2006, and many people mainly buy houses. Now everyone has more idle funds, and they are all concerned about exhibitions with potential for maintaining and increasing value. Therefore, it is difficult for people with vision and poor funds to invest in high-priced real estate in urban areas, and instead pay attention to new hot spots and remote areas, which are called sub-centers in the industry. Tongzhou caters to this buying mentality.
Qi Li, a developer, creates a fashionable Tongzhou.
Wang Linlin, assistant general manager of another real estate project in Tongzhou, "Tiandi Shu Mei", said that the rise in housing prices in Tongzhou in recent years is obvious to all. However, there is also a view in the industry that Tongzhou property market is divided into three worlds, one is local tyrant project property, the other is fashion, and the other is luxury home positioning. Wang said: When our company entered Tongzhou, we also considered what the appreciation space of houses in Tongzhou should be and what the development level of the whole Tongzhou area should be. Finally, we believe that under a favorable guidance, Tongzhou can have some middle and high-end projects.
Because the houses that appeared in Tongzhou in the past were ordinary houses, its main customer group was white-collar workers in Pan-CBD. "In the past, some people said that Tongzhou is the back garden of CBD. We have to deny this statement, because what we have to do is the concept of a new city, not someone else's back garden. According to the news I got, it is possible to announce that Tongzhou will be designated as one of the two sub-urban areas in Beijing around 10 this year, which may be higher than the concept of the new urban area. " Wang Linlin said, under this condition, I think the development of Tongzhou residential area is for the emergence of high-grade residential buildings.
At present, many developers entering Tongzhou hope to build a fashionable Tongzhou. Tongzhou real estate has put forward some new ideas in design, living appearance and concept, including some concepts from the United States, which are all signs of fashion. However, the true appearance of fashion signs in a region lies not only in the appearance and structure of the house where you live, but also in what kind of living atmosphere you can bring and whether the people who come here are fashionable, because this fashion should be combined with people, and only fashionable people can form a fashionable gathering area or stronghold.
"Tongzhou must not be a residential area. The development direction of Tongzhou should be working and living here, not just living here, living here. Therefore, in order for everyone to live here, the necessary urban functions need to be improved. We need places for high-end consumption, including some supporting facilities. There is also a large supermarket of CP Lotus in Tongzhou. But there are still no slightly higher-end consumer places and places, and there isno. " Wang Linlin said that what we want to build is a gathering place of fashion and culture, including catering, entertainment and cultural enjoyment. This is the base camp of fashion, culture, fashion and leisure. If it is just a bar street or a food street, it is not enough to prove that this is a fashion stronghold.
At the same time, Terry Tang expressed the hope that Tongzhou will develop into a functional area in the future, and you can live and consume well without leaving Tongzhou. In fact, if Tongzhou wants to develop, in the final analysis, it still needs its own regional economic development. Just like Pudong, it used to be one thing, but now it is another. This change is because Lujiazui financial center and industry are different, which promotes the development of real estate.
Some insiders said that if Tongzhou has been eating international trade and CBD, there is no hope. You must have your own industry, and the fashion Tongzhou can really take shape.
The appreciation potential should not be underestimated.
House prices in Tongzhou are rising, and the Tongzhou government and developers are trying their best to create better and more upscale life enjoyment. However, industry analysts believe that Tongzhou's future development should be as a supporting service center and logistics business center of CBD. Because from the perspective of the future development of Tongzhou, its geographical position is a traffic artery in Beijing and it has a strategic position.
It is reported that from the perspective of Beijing's future development, Beijing and Tianjin will definitely be integrated, and Beijing's urban development can move to the southeast, which is the inevitable trend of urban development in all countries in the world. The more economically developed the place, the more it needs to find a way out in the direction of the sea. Therefore, the Beijing-Tianjin-Tangshan line should be integrated, and the southeast direction has great potential.
Xu Nagasaki, deputy general manager of Century Star City, used an image idiom when talking about the appreciation potential of Tongzhou. Xu Nagasaki said that there is an idiom called "buy a bamboo slip and return it to the pearl". What does this mean? What did you buy when you bought a house? First, whether a house always values lots or lots depends on the development of the region. Second, the house you bought is a product. Whether the house itself is good or not is also a banlou. For example, Century Star City is a slab building with elevators, with nine to eleven floors, two households in one staircase, which is different from four households in one staircase. How about the garden of the product itself, how about the landscape and so on. After reading these technologies, it depends on its macro level, whether this area has developed, and the future development of this area is sure that my project will develop with the development of this area. Therefore, in a big sense, there are two pieces, one is whether the region has developed macroscopically, and the other is whether the project itself has development potential. Then on this basis, make a correct judgment on a region and a project. As far as Tongzhou is concerned, I think Tongzhou is the bridgehead of Beijing's development. We see that Tongzhou is getting better and better. Therefore, Tongzhou is an area that Beijing can invest in at present. However, investors are advised to invest in large-scale projects in Tongzhou, because the relevant supporting facilities and overall comprehensive strength are relatively strong. Their future appreciation and preservation are certain.
Supporting facilities still need to be improved.
Although Tongzhou's development is favored by the industry, there must be some imperfections in a developing region.
Xu Nagasaki believes that the development of Tongzhou project at present, with the change of macro-environment and the continuous improvement of Tongzhou municipal facilities, has the technical conditions to be a high-grade residential quality real estate. Based on this technology, there have been many high-quality projects in Tongzhou recently, including Wuyi Garden Phase III and Shuiyang Flower City, including the Century Star City project developed by Shunhua Group.
Qiu Ziran, deputy general manager of Wuyi Garden, said that there are many projects now, but we feel that there are several aspects that need improvement. First, the level of residential property management, because there are many new projects that are not particularly large, may lead to inadequate residential property management, which may be a concern of customers. Another problem is business planning. We are worried that some commercial facilities in the same area will cause some duplication. There are still supporting standards to be improved, that is to say, whether some supporting facilities such as education and medical care built in the community have strength and grade is what we need to solve at present.
Shi Yalin believes that there is always a development process in a region, and so are other regions. Everyone now feels that Tongzhou may be weaker than the urban area in terms of supporting facilities, but with the further development of the market, Tongzhou, as the key development direction of Beijing, will undoubtedly have a great improvement in supporting facilities and infrastructure. Therefore, now that everyone comes to Tongzhou to buy a house, they will earn more in the future. Because of the characteristics of real estate projects, one is consumption-oriented and the other is investment-oriented, the combination of these two characteristics is inevitable. This can also be reflected in the rise of the overall project price in Tongzhou in the past six months.