(1) What will the enterprise become in the future? (development direction)
(2) What kind of speed and quality will the enterprise achieve in the future? (development speed and quality)
(3) Where will the enterprise develop in the future to ensure this speed and quality? (development point)
(4) What kind of development capability does the enterprise need in the future? (developing ability)
These four questions are oriented to the development of enterprises, and the answers to these four questions can systematically solve the development problems of enterprises, and solve the development direction, speed and quality, development points and development ability of enterprises respectively. If these four problems can be effectively solved, then the development problems of enterprises can be systematically and effectively solved. The thinking of these four problems finally forms a strategic plan to solve the development problems of enterprises systematically.
We believe that enterprise strategy is an important choice, planning and strategy for the development direction, speed and quality, development point and development ability of enterprises in a certain period of time. Enterprise strategy can help enterprises to guide the long-term development direction, define the development goals, point out the development points and determine the development capabilities needed by enterprises. The real purpose of strategy is to solve the development problems of enterprises and realize the rapid, healthy and sustainable development of enterprises.
On the basis of the definition of strategy in the development strategy theory, we have formed a strategic framework to systematically solve the development problems of enterprises, that is, the development strategic framework, also known as the Oriental strategic framework. The development strategy consists of four parts: vision, strategic objectives, business strategy and functional strategy.
(1) Vision: What kind of enterprise will the enterprise become in the future?
(2) Strategic goal: What kind of development goal will the enterprise achieve in the future?
(3) Business strategy: What development points do enterprises need in the future? In which industries, regions, customers and products should we develop? How to develop?
(4) Functional strategy: What kind of development capability does the enterprise need in the future? What strategies and measures are needed in marketing, technology research and development, manufacturing, human resources and financial investment to support the realization of corporate vision, strategic objectives and business strategies?
The essence of strategy is to solve the development problem of enterprises. In the framework of development strategy, all components are developed around the development of enterprises, and vision is the starting point of enterprise development, guiding the development direction of enterprises; Strategic goal is the requirement of enterprise development, which defines the speed and quality of development; Business strategy, including product strategy, customer strategy, regional strategy and industrial strategy, is a means of enterprise development, indicating the development point of the enterprise; Functional strategy is the support of enterprise development and determines the development ability of enterprises. Vision, strategic goal, business strategy and functional strategy constitute four levels of enterprise strategy from top to bottom. The upper level provides direction and ideas for the lower level, and the lower level provides strong support for the upper level. They interact and form an organic development strategy system.
The development strategic framework is a good strategic methodology system, which helps enterprises to truly solve development problems and achieve rapid, healthy and sustainable development by clarifying strategic issues such as development direction, development speed and quality, development points and development capabilities.
After more than 100 years of consulting practice, the development strategic framework has played a very good guiding role in enterprise management and strategic development, successfully helped many enterprises solve strategic development problems, and many enterprises have made great progress and breakthrough development. At present, the thought, concept and methodology system of development strategy have been accepted and applied by more enterprises, and it is becoming a widely used strategic theory. Many enterprise strategic practices have proved that the development strategy theory is a strategic theoretical system with great guiding significance, strong practicality and good practical effect for enterprise strategic development, which can really help enterprises solve enterprise development problems and realize rapid, healthy and sustainable development.