How do small companies do publicity? What are the ways for small companies to invest and promote themselves?
If you rent an office building in a bad location, it is not famous, or it is simply an office converted from a residential building, then it is bound to be difficult to promote the enterprise. At this time, you must do what you can. It's ok to spend a little money on advertising tofu in the newspaper for a few days, but you can never expect it to be useful. At the beginning of your business, you must go out with your salesman and yourself.
You should prepare your business card, bring samples of the products you handle, and go to all the units that may become your customers by region and industry as far as possible. When introducing your company and products to others, you must be generous, neat, polite and articulate (never blush and condescend). Remember to exchange business cards and put away the exchanged business cards. With the distribution and accumulation of business cards, your customer base is formed. Of course, running customers should also talk about skills. In order to reduce rudeness and the trouble of entering the door, you'd better call in advance. If it is best to introduce it through an acquaintance, even a boiler worker in that enterprise may know the person in charge of the corresponding department.
If you want to be understood, you'd better get to know others first. As an operator, you must buy the phone book and business directory of the year. Pay attention to advertisements when reading newspapers, and copy down the addresses, telephone numbers, faxes and websites you think are useful. The same is true when walking in the street. You should use the sharp eyes of the operator to search for anything useful. You should pay attention to the advertisements on street signs and the useful contents on the advertising vests that people support. You have to visit various exhibitions, pretend to be very interested in each other's products, ask for business cards and printed materials, filter out useful information for yourself, and then send faxes, emails, phone calls and interviews one by one according to the materials. ...
In fact, what you send out is all the content you have prepared in exactly the same format, that is, introducing your company and the products you operate. Besides, it will never take more than a few days. Ten copies will be enough. In this way, you have more than 200 potential customers a year, even if the success rate is only 10%, year after year, plus repeat customers, it is extremely difficult.
There are many ways to let everyone know. You can hang banners outside the office window, make signboards outside the building, set up light boxes, and give small gifts that are extremely cheap but have your advertisements. If you have a pickup truck, you can't let it go. Just put up your slogan.
When you try your best and use all or more of the above methods, I believe the phone in your office will always ring happily. In order to avoid busy business and no answer, it is necessary to record the phone. In this way, you will be watertight.
Next, what you have to do is not to be afraid that others will not understand you. You must work hard on the quality of products and services. As the saying goes, people are afraid of famous pigs and strong ones. At that time, your reputation was far-reaching, and many people picked on you.
As we all know, advertising plays an important role in shaping corporate image and improving product awareness. "Advertising is not everything, but it is also inseparable." So CCTV's annual advertising bidding is always so lively. But that's just the patent of big companies. Most of our small and medium-sized enterprises can only watch others spend a lot of money, secretly admire their courage and lament their powerlessness. As we all know, it is almost ineffective for enterprises to spend less than10 million on CCTV advertising. However, tens of millions of advertising fees are not affordable for every enterprise. So many small and medium-sized enterprises can only choose advertising methods that are more suitable for their own time. In fact, advertisements of large enterprises cost money, and advertisements of small enterprises can better reflect their value. If you don't believe me, you can just find an amateur to shoot an advertisement, spend 30 million yuan on CCTV, and cooperate with the local media to promote it. The effect will not be worse than those large-scale advertisements.
Advertising for small and medium-sized enterprises should be done, and it should be done in detail. In addition to mass media advertising, there is another form of advertising that cannot be underestimated. That's a multimedia advertisement. Enterprises advertise by planning and making multimedia. Corporate promotional videos are not just as simple as shooting and making a set of CDs. The ultimate goal of making promotional videos is to spread corporate image and sell products. It needs more than painting ... >>
Question 2: How to write the company's publicity report? The beginning and end of the article are in the form of reports, and the description of products is involved in the middle, in which some gong characters and column charts are used, which is more powerful.
Question 3: How to write the corporate propaganda draft? This paper introduces the technological process, operation steps, scientific and technological innovation and economic benefits of this workshop.
Question 4: How to write the propaganda report? First of all, you should have a policy and theoretical level, understand the thoughts and ideas of company leaders, and have a correct understanding and grasp of your company's development trend and product structure. Second, improve professional quality and enhance news sensitivity. Constantly study, think and accumulate in daily work and entertainment, keep an eye on all directions and listen to all directions, with the characteristics of being new, practical, valuable and fast, and pay attention to all kinds of events encountered at any time. Third, think more, be diligent in thinking and be good at finding news. If you can't think, you can't observe, and you can't find valuable news. Filter a news clue several times in your mind, don't blindly believe it, look with your own eyes, think with your own head, break the conventional way of thinking, look at a thing from many sides and angles, and find many new contents and viewpoints. Fourth, we should know something about news reports. What are the forms, characteristics and elements of news reports? These are relatively fixed and basic. There are many books and blogs on the market and online that introduce this kind of knowledge. You can read it, understand it carefully and use it flexibly. Fifth, we should be close to reality, life and employees. Learn from ordinary employees with an open mind, care about their sufferings, reflect their voices, speak for employees as much as possible, solve problems, do good things and do practical things. Sixth, diligence is willing to bear hardships. Doing news reports is both interesting and hard. No matter what difficulties you encounter, you should treat them correctly and try your best to overcome them. You should abide by the professional ethics of journalism and establish a good style of writing.
Question 5: How to write the corporate propaganda draft? Briefly describe the equipment that an enterprise should have and the current economic situation, and then describe the current situation of the enterprise. That's basically what it says?
Question 6: How to write the press release of the company's external activities? Clarify the facts and make the narrative clear. Besides, it should be meaningful, newsworthy and readable. Only when users read and experience good news will there be heat. Gobi Media is a domestic original copywriting planning agency.
Question 7: How to write corporate press releases and publicity materials? Draft template:
The first part: (explain things clearly) 5w+H, requiring brief introduction and clarity.
Part II: Important information points, leaders' speeches, company-related policies and activities are arranged in an inverted pyramid according to importance.
Part III: Conclusion. Polite language bla bla bla, you know.
Question 8: How to write the enterprise information report? Measures for the administration of information disclosure
These Measures are formulated to standardize the information propaganda work of the Group Company, strengthen internal and external propaganda, comprehensively, accurately and timely grasp the important work trends of various departments of the Group Company, scientifically and conscientiously organize public opinion surveys, and make all propaganda positions timely and accurately reflect all major activities.
I. Information disclosure network
1. The comprehensive office is the information propaganda department of the group company.
2. The heads of all departments of the Group Company are in charge of the information propaganda work of their own departments, and appoint an information propaganda liaison (hereinafter referred to as information officer). If there is any personnel change in the middle, you should contact the general office in time.
Second, the main points of information submission
1. This department carries out important decisions and work arrangements made by superior leaders.
2 new ideas, new achievements and new experiences in the reform and development of this department.
3. Important work, services and business activities of this department.
Three. Principles and requirements of information submission
1. Information submission should adhere to the principle of seeking truth from facts.
2. Submit information timely and accurately to avoid false positives and false negatives.
3. Information submission should closely follow the central work and tap the characteristic information.
4. All departments should pay full attention to information work, strengthen the leadership of information work, and create conditions for information disclosure.
Fourth, information statistics.
1, each department will get 0. 1 for submitting a piece of information, 1 for publishing it on the website or publication of the group company, 3 points for publishing it in the information publication of the school office system, 3 points for publishing it on the logistics information website of colleges and universities in Zhejiang Province, and 6 points for publishing it in publications above the provincial level. If the score is not repeated, it will be high.
2. Publish the information submission of each department of the group company once every quarter.
V. Incentive measures for information disclosure
(a) the category and name of the award
1. Advanced departments of information propaganda work
2. Excellent information officer
(II) Award scope
1. Advanced departments of information publicity: all departments of the group company.
2. Excellent information officers: information officers from various departments.
(3) Selection conditions
1. Advanced collective of information propaganda work
(1) Leaders attach importance to and work in a standardized way;
(2) The information report is timely and accurate, and there is no false alarm or omission of important information;
(3) Submit more than 15 pieces of information every year, and the information ranks in the top four.
2. Excellent information officer
(1) Love to report information actively and seriously;
(2) The information report is timely and accurate, with high quality, and there is no false alarm or omission of important information;
(3) Submit more than 12 pieces of information every year, and the department information is divided into the top five.
(4) Selection method
Evaluate the materials submitted by various departments every year and commend them at the end of each year.
Measures of China Gezhouba Group Company for the Administration of Openness and Confidentiality
Chapter I General Principles
Article 1 In order to strengthen the confidentiality of the publicity work of the group company, these Measures are formulated in accordance with the Law of People's Republic of China (PRC) on Guarding State Secrets, the Provisions on the Secrecy of Press and Publication, the Measures for the Implementation of the Law of People's Republic of China (PRC) on Guarding State Secrets and the Measures for the Administration of Secrecy of China Gezhouba Group Company.
Article 2 The publicity and secrecy work of the Group Company shall be under the leadership of the Party Committee and the secrecy committee of the Group Company, and shall be under the centralized management of the publicity and secrecy group of the Group Company.
Article 3 The purpose of publicity and confidentiality management of group companies is to keep state secrets and group company secrets in internal publicity, external publicity and publication of group companies, to ensure that the legitimate rights and interests of group companies and corporate image are not damaged, and to promote the reform, development and stability of group companies.
Article 4 The guiding principle of publicity and confidentiality management of group companies is to strengthen the confidentiality awareness of all employees and refine the confidentiality system, which not only protects state secrets and group company secrets, but also facilitates the normal publicity of group companies.
Article 5 The scope of application of these Measures is: the publication and distribution of newspapers, books, graphic materials and audio-visual products within the group company; Production and dissemination of radio, film, television and Internet; Publicity materials provided by group companies to the mass media or * * *.
Article 6. Confidential matters of public security work:
(1) Secrets in major decisions of the group company, including major project investment decisions, bulk materials and equipment procurement decisions, development strategy adjustments, etc.;
(2) The economic secrets of the group company, including the total assets, business plan, output value, bid winning, sales volume, profits, taxes paid and other computable financial data and economic information of the group company;
(3) the scientific and technological secrets of the group company, including the establishment, research progress and test of the scientific and technological projects of the group company ..... >; & gt
Question 9: Is it really a kind of happiness to put down the propaganda draft with the enterprise as the core? You said you haven't loved me for ten years. I'm not your type. ...
Question 10: How to write the company's external publicity press release? Is it a propaganda or a press release?