Details determine success or failure, and this sentence is equally important for copywriting.
A pile of vague and abstract information is difficult for users to establish cognition, let alone generate trust, but the detailed description is different, which can help users visualize the content and produce pictures.
In a copy, the more details, the more you can feel the picture. Just like portraying characters in movies, the more detailed and focused the description, the clearer the character image and the deeper the audience's cognition.
Another example is the current mobile phone. Every product picture looks similar, but the description of the details is the most different, which makes users more aware of the differentiated selling points of this mobile phone.
2. User comments
Copywriting is written for users, and whether it can achieve the expected effect ultimately depends on users.
So copywriting really needs to think what users think and know what users need. You should always observe your users and communicate with them whenever you have the chance.
Because the real voice in the user's mind is particularly real, it is also very attractive in other target user groups. So it is a good skill to observe users' comments and messages.
Sometimes, users' comments can be directly used as titles; Sometimes, users' comments are an inexhaustible source of topics; Sometimes, you just need to screen and sort out the comments and get a good copy right away.