For an enterprise, there are generally three ways to increase profits: 1, increase turnover; 2. Reduce costs; 3. negotiation.
The second method is to reduce the cost. Generally speaking, the space for enterprises to reduce costs is limited, and it cannot be reduced to a certain extent; Moreover, reducing the cost may also reduce the quality of products, but it will harm the long-term interests of the company.
The third method is negotiation. Through negotiation, try to buy at a low price and sell at a high price, and the profit between buying and selling will come out. It is the most effective and fastest way to increase profits, because every penny obtained through negotiation is pure profit! For example, the product price of an enterprise is usually 10,000 yuan. If the negotiation level of the salesman is improved, the price will increase to 1 1000 yuan, and the increase of 1000 yuan is completely pure profit; Similarly, every penny saved by enterprises in procurement is also net profit!
General Motors is one of the largest automobile companies in the world. In the early days, GM used a purchasing manager named Lopez. After he took office for half a year, he helped GM increase its net profit by $2 billion. How did he do it? Cars are made up of many parts, most of which are purchased. During his six months in office, Lopez only did one thing, that is, invited all suppliers to negotiate. He said that our company's credit is so good and its consumption is so large that we think it is necessary to reassess the price now. If you can't give a better price, we are going to change suppliers. After such negotiations, Lopez saved GM $2 billion in six months!
Question 2: What is the significance of learning business communication skills? According to statistics, 70% of the mistakes made by modern business people in the workplace are caused by poor communication; 95% of the employees who were fired were because they didn't handle interpersonal relationships well. Business people must have good communication skills and extensive interpersonal relationships if they want to succeed in the workplace.
The content of business communication skills includes two parts. One is business communication, which mainly tells about 20 kinds of communication skills that business people must master, which can help you cope with all kinds of communication difficulties in the workplace. The second is the expansion of interpersonal relationship, which points out that business people must manage interpersonal relationship with the heart of managing customers and establishing interpersonal network, and puts forward various methods to improve interpersonal relationship for three types of people: please, leave and confront.
Practical communication skills, novel interpersonal development methods, rich and wonderful cases, warm and lively language, let you easily understand the secret of communication in a relaxed and happy course, thus helping you to be invincible in the highly competitive workplace.
Question 3: Talking about the importance of business communication is-
Interest distribution negotiation.
Negotiate the distribution of benefits,
Before we talk about other details.
Question 4: What is the practical significance of business negotiation communication? Communication in a broad sense is defined as business negotiation, which refers to the means and methods used by buyers and sellers to deepen mutual understanding and enhance communication in order to reach an agreement and negotiate with relevant parties.
Question 5: What is the meaning of communication? Communication is heart-to-heart communication. Both sides put forward their own ideas. Tell each other what you think of the problem calmly. Seek common ground while reserving differences. Understand each other and be considerate.
Question 6: Communication of more than 3,000 words is a necessary means of information exchange between people, and everyone in society cannot do without communication. If you are a salesperson and need to promote your products, you must communicate effectively with customers; If you are a middle-level manager, you also need to communicate well in order to better upload and release; If you are a company's customer service staff, good communication is the key weapon for you to deal with customer relations. No matter at work or in life, parents also need to communicate effectively with their children in order to be more conducive to their growth; Husband and wife also need good communication to enhance their feelings; In addition, the relationship between mother-in-law and daughter-in-law, friendship and so on need good communication.
Of course, communication is a science as well as an art. Good communication skills can make you have a good relationship with each other, get the information you want, enhance mutual understanding, and let both sides reach an understanding in a comfortable mood. However, we should pay attention to one thing in communication: communication is not simply you+me = you+me, that is, in communication, if there is no * * * between the two sides, you say yours and I say mine, and the result will inevitably end in discord.
Some people deal with interpersonal relationships harmoniously, whether in life or at work, because they have mastered effective communication skills. There are a lot of research and analysis materials about effective communication. Here, I would like to summarize several practical and effective communication skills based on the NLP concept:
1. From the composition of communication, it generally includes three aspects: the content of communication, that is, the text; The tone and speed of communication, that is, pronunciation; Behavior and posture in communication, that is, body language. The proportion of the three is 7% for writing, 48% for voice and 55% for behavior and posture. The same words, under different voices and behaviors, show completely different effects. Therefore, effective communication should be a better integration of the three.
2. From the psychological point of view, communication includes consciousness and subconsciousness. Consciousness only accounts for 1%, while subconsciousness accounts for 99%. Effective communication must be subconscious, emotional and sincere communication.
3. "Identity confirmation" in communication is aimed at different communication objects, such as bosses, colleagues, subordinates, friends and relatives. Even if the communication content is the same, you should use different sounds and behavior gestures.
4. Affirmation in communication means affirming the content of the other party, not just saying something perfunctory. This can be done by repeating the keywords in the other party's communication, or even modifying them in your own language before returning the other party's keywords. This will make the other party feel that his communication has been recognized and affirmed by you.
5. Listening in communication, listening is not simply listening. You need to fully grasp the content and significance of the other party's communication in order to keep yourself consistent with the other party's real thoughts in the content of feedback. For example, many people are visual people, and sometimes they are eager to express their ideas without waiting for the other person to finish, and the result may not be profound.
6. "Follow first and then bring" This skill can be used in communication, whether it is career counseling, psychological counseling or general cooperation. "Follow first, then bring" means that even if your point of view is relative to the other party, you should first make the other party feel that you are recognized and understood in communication, and then throw out your point of view through the induction of language and content.
The pace of life in modern society is fast. Many people are busy communicating with customers and their superiors and subordinates every day, and they are busy with their families in their leisure time, so they may have little awareness of inner communication. "He who knows others is wise, and he who knows himself is wise. The winner is strong and the loser is strong. " Everything in the world is complementary to each other. Only when the inner communication is smooth can we truly be open-minded and live in harmony with others in life.
The importance of communication in modern society is beyond doubt. So what is communication and what does communication include? The Encyclopedia Britannica points out that communication is "the behavior of several people or a group of people exchanging information with each other". Communication here refers to interpersonal communication. In fact, in addition to interpersonal communication, it also includes the exchange and transmission of ideas between yourself and yourself, that is, inner communication. Bunon, a famous American communication scholar, pointed out that communication is the process of transmitting ideas or ideas from one person to another, or within an individual, and its purpose is to make the people who receive communication gain an ideological understanding.
Information transmission within individuals, that is, introspective communication, may be something you have neglected for a long time but urgently need to know.
Since we were born, we have started our journey of inner communication, learning about our parents, in the family pedigree ... >>
Question 7: What are the meanings and principles of communication? Why communicate? At first glance, this question sounds like asking others "why do you want to eat" or "why do you want to sleep"? Eating is because you are hungry and sleeping is because you are sleepy. Similarly, for us, communication is a natural, necessary and ubiquitous activity.
Through communication, we can exchange information and get feelings and ideas. When people work, play, stay at home, buy or sell, or want to have a more stable and lasting relationship with some people, they must achieve their goals through communication, cooperation and agreement.
In the process of communication, people share, disclose and accept information, which can be divided into facts, emotions, values and opinions according to the content of information exchanged. According to the purpose of communication, it can be divided into communication, persuasion, teaching, consultation and command.
To sum up, communication has two main functions: (1) transmitting and obtaining information.
The collection, transmission, arrangement and exchange of information are all processes of communication. Through the communication and exchange of meaningful and valuable information, the big and small things in life can be carried out.
Mastering low-cost communication skills and understanding how to effectively transmit information can improve people's work efficiency, and actively obtaining information will improve people's competitive advantage. Good communicators can always keep their attention, grasp the key points of the content at any time and find out the important information they need. They can understand the content of information more thoroughly, have the best working efficiency, save time and energy and get higher productivity.
(2) improve interpersonal relationships
Society is a network of relationships maintained by people communicating with each other. The communication between people is due to the need to connect with the surrounding social environment.
Communication and interpersonal relationships promote and influence each other. Effective communication can win harmonious interpersonal relationships, and harmonious interpersonal relationships make communication smoother. On the contrary, bad interpersonal relationship will make communication difficult, and improper communication will make interpersonal relationship worse.
[edit]
The meaning of communication
Communication is one of the basic characteristics and activities of human organizations. Without communication, it is impossible to form organizations and human society. Family, enterprise and country are all very typical forms of human organization. Communication is the main way to maintain the existence of organizations, maintain and strengthen organizational ties, create and maintain organizational culture, improve organizational efficiency and effectiveness, and support and promote the continuous progress and development of organizations.
Effective communication allows us to do a good job efficiently and enjoy a better life. People who are good at communication know how to maintain and improve their relationships, better show their own needs and discover the needs of others, and finally win better interpersonal relationships and successful careers.
The significance of effective communication can be summarized as follows: (1) meeting people's communication needs; (2) make people reach understanding and more cooperation;
(3) Reduce the agency cost of work and improve work efficiency;
(4) Obtain valuable information to make personal affairs more orderly; (5) Make people think clearly and effectively grasp what they are doing.
Communication type
In the process of communication, there are verbal communication and nonverbal communication according to the types of communication symbols, and verbal communication includes written communication and oral communication;
According to whether it is structural or systematic, communication can be divided into formal communication and informal communication;
According to the direction of communication within a group or organization, it can be divided into top-down communication, bottom-up communication and parallel communication; According to the interaction in communication, it can be divided into one-way communication and two-way communication;
From the perspective of sender and receiver, it includes inner communication, interpersonal communication and group communication.
Question 8: What is the irreplaceable value and significance of communication? Communication has two main functions:
(1) Passing and obtaining information
The collection, transmission, arrangement and exchange of information are all processes of communication. Communicate meaningful and valuable information through communication.
All kinds of information, big and small affairs in life can be carried out. Mastering low-cost communication skills and understanding how to effectively transmit information can improve people's work efficiency, and actively obtaining information will improve people's competitive advantage. Good communicators can always keep their attention, grasp the key points of the content at any time and find out the important information they need. They can understand the content of information more thoroughly, have the best working efficiency, save time and energy and get higher productivity.
(2) improve interpersonal relationships
Society is a network of relationships maintained by people communicating with each other. Communication between people is due to the need to communicate with the surrounding social environment.
To contact. Communication and interpersonal relationships promote and influence each other. Effective communication can win harmonious interpersonal relationships, and harmonious interpersonal relationships make communication smoother. On the contrary, bad interpersonal relationship will make communication difficult, and improper communication will make interpersonal relationship worse.
Question 9: Necessity of communication People live in a social group, and interpersonal relationship is the link between you and society. Interpersonal relationship is not established out of thin air, and communication plays a very important role in it.
Rockefeller, the American oil magnate, said, "If interpersonal skills are commodities like sugar or coffee, I am willing to pay a price more precious than anything in the world." This shows the importance of communication-successful people are people who know and cherish interpersonal communication.
Communication is the transmission and understanding of information. First of all, communication is a process of information transmission. If the information is not transmitted to, it means that the communication did not happen. A speaker needs an audience just as an author needs a reader. Secondly, in order to make communication successful, meaning should not only be conveyed, but also be understood. Without understanding, it is not communication. Good communication does not mean reaching an agreement, but that both parties can accurately understand the meaning of the information. If someone disagrees with our point of view, we can't think that we haven't fully understood our point of view, but we can only think that our views are different. As long as the other party understands his intention, communication will be completed.
In modern society, if you are not good at communication, you will lose many opportunities and you will not be able to cooperate with others. You and I don't live on an island. Only by maintaining good cooperation with others can we get the resources we need and succeed.
When Xiao Li graduated from college, she saw that the field of computer sales had great development potential, so she found some rich friends and hoped to get their support. Those people see that he has just graduated, has no funds and experience, is unfamiliar with the field he wants to develop, and is unwilling to sponsor. Xiao Li explained his thoughts to them, saying that the income level of local people is rising, but many people want to learn computers and buy computers, and there are only a few computers sold in this area, and the service is not good. After he explained his plans, suggestions, future company address, etc. For them, these people thought what he said was reasonable and comprehensive, so they lent him money. After getting the money, he started a company according to his own plan, and the sales business continued to rise. In a few years, he not only paid off the loan, but also developed the company into a very large company.
Xiao Li's success is brought about by communication. Without effective communication with those investors, his future success is impossible. Communication is very important for individuals. It can create your own opportunities, influence others' actions, boost your own morale, make others change their minds, and so on. This is also important for the organization. In an organization, if there is no communication, the whole organization simply cannot function. If you are a manager, communication cannot be ignored.
Everything managers do involves communication. Attention, not something, but everything! Managers cannot make decisions without information, and information often needs to be obtained through communication. Once a decision is made, it is necessary to communicate, otherwise, no one will know that a decision has been made. Without communication, the best ideas, the most creative suggestions and the best plans can't be implemented. Therefore, managers need to master effective communication skills. Of course, this does not mean that only good communication skills can make a successful manager, but we can say that inefficient communication skills will make managers fall into endless problems and difficulties.
A department manager of Boeing Company in Seattle once flew into a rage. It turned out that he saw a typo in a report, which was a spelling mistake. Some people write believe as believe.
The manager is clever, but he has a strange question. There is no room for spelling mistakes in his eyes. He called the engineer who wrote the wrong words.
The whole corridor can hear the voice of the department manager: "you have to make such a mistake." Have you ever read a book? " Why is e in front of I? Remember, I am always in front of E. "
However, a few days later, the lovely manager found the same spelling mistake again, and it was the same person.
This time, the manager was completely angered. He called the "hopeless" engineer and shouted angrily at him, "Do you have ears on your head? Why didn't you listen when I told you? "
The engineer said calmly, "Do you mean that I am always before E?" The manager said, "It seems that you knowingly commit a crime."
Without saying anything, the engineer picked up a document from the table, crossed out the word Boeing and wrote it as Boieng.
......& gt& gt