Chapter 65438 +0 The Truth of Design 5
design element
Chapter 2 Make the Layout Pleasant 33
Chapter 3: Let Color Express Love 63
The fourth chapter image narrative 93
Chapter 5 Simplified Data 129
design principle
Chapter VI Making Good Use of Blanks 157
Chapter VII Focus on Objectives 179
Chapter VIII Pursuing Harmony 197
Design journey
Chapter 9 Stones from Other Mountains 2 17
Chapter 10 continuous improvement 233
Picture list 248
thank you
I couldn't have finished this book without the help and support of the following people. To this end, I want to thank them for their encouragement and contribution:
Thanks to Nancy Duarte, Mark Duarte and all the excellent employees of Duarte Design Company in Silicon Valley, including Paula Tesch, Tracy Barba and others for their support.
Thanks to New Riders Publishing House: Karyn Johnson, the editor of this book, who was very careful and gave me many pertinent suggestions; Mimi component; Who is responsible for the picture and cover design of this book; Sarah, Helal; A patient and competent distribution editor; And David Van Ness, who is responsible for the publication and distribution of this book, and sarah Sara Jane Todd, who is responsible for marketing.
Thanks to guy kawasaki, Seth Godin, Daniel Pinker, Jim Quark, Delin Veriti and others for their enlightening opinions when writing this book.
Thanks to all the staff of Jumpei Matsuoka and iStockPhoto for their great support to the pictures in this book.
Thanks to designer Mayumi Nakamoto for her selfless help when I needed it.
Thanks to Japanese design companies and business people, including Toru Yamada, Shigeki Yamamoto, Tom Perry, Darren Saunders, Daniel Rodriguez, David Baldwin, Nathan Bryan, Jiri Mestecky, Doug Schafer, Barry Louie, Michael Bobrove and Keizo Yamada. I would also like to thank Macuz Wainli Saito for taking a series of photos of beautiful gardens.
Thanks to Patrick Newell for his contribution to this book and his support to me.
Special thanks to Scott Kelby John, McWade, Maureen Stone, Stephen first, David S.Rose and Nancy Duarte for their contributions to this book.
Thanks to American friends for their support and help, including Debbie Thorne, CZ Robertson and Rick Bretschneider and Howard Cooperstein from Silicon Valley. I also want to thank Mark and Liz Reynolds for helping me in the heavy snow.
Thanks to Mark Templeton and Citrix's staff.
Thank you to every reader who subscribes to my blog, and to all my friends who have shared your stories and cases with me in the past, including Les Posen in Australia and OliviaMitchell in New Zealand.
Thanks to Reiko Kobayakawa Hiromoto of Tunxi International Studies University for his constructive suggestions.
Obviously, I can't cover every slide example submitted, including Jeff Brenman, Pierre Morsa, Scott B.Schwertly, Dr. Aisyah Saad Abdul Rahim, Marty Neumeier, Nancy Duarte, Naveen Sinha, Dr. Bonnie Bassler, Elissa Fink and friends of Tableau Software Company.
Of course, I want to thank my wife, Ai, who has always supported and understood me. She always makes me worry about food and clothing.
I am very grateful to get the support of the above people, thank you!
foreword
I am honored to introduce the second book written by Gal Reynolds and share your upcoming journey. That's right. Opening Leonard's book is like stepping on a journey. We exchange ideas with others every day, and it seems that we are no strangers to this journey. However, the road is full of bumps and thorns, and sometimes we can't reach the expected destination. Leonard, like a kind Zen master, led us through the thorns and broke through the barriers of communication, providing us with a simple but effective slide design method. In this book, he also showed us how to use the fully verified design principles and various inspirations around him to achieve the purpose of clear communication.
Leonard's first novel Presentationzen tells us (including me) that everyone can be a leader, an excellent communicator or a public speaker in any situation. He taught us the tools of empathy and how to prepare, design and show slides more creatively. From this, we learned how to avoid designing traditional slides with long and complicated contents and full of bullets. More importantly, we learned how to convey our message clearly and concisely by telling stories and using slides.
Leonard's first book was loved by readers all over the world. Personally, I received many letters from Leonard fans, "It changed my life," the fans wrote. I can proudly say that when I wrote this preface, Speech Zen just won the National Design Award and became the best seller of Amazon in 2008. The book has been translated into 17 languages, and its global sales have exceeded100000 copies.
After the success of the first book, Leonard began to write a second book, focusing on the visual presentation of slides. For example, in order to make the slide show achieve the ideal effect, you need to consider a series of problems such as the size, position and color of the text, as well as the coordination and unity of the picture; Influence the audience's attention through color theme, text rotation angle and even blank space, and guide them to pay attention to the important content on the slide; Slide animation and images can also be good carriers to express feelings, and the key is how to skillfully integrate them into the demonstration.
Leonard's creative style is very unique. He combined visual communication with the simplicity and wisdom of Zen. I am very happy to have experienced this inspiring journey, and I believe you will feel the same way after reading it.
Nancy aldridge Ruenze
Peachpit and the new rider publisher
Pearson education