First, why does the distribution of goods fail?
1, the distribution surface is not wide enough.
When a new product goes on the market, the first thing to do is to distribute goods. Only when the goods are put down can sales be generated. If the spread of goods is not wide enough and the popularity of consumers is low, it will be difficult to sell them brightly and the market sales will stagnate! For dealers, it is very unfavorable!
2, the distribution of goods is too strong.
Spreading goods is a technical activity, not only to spread goods smoothly, but also to pay attention to the intensity of spreading goods.
If the distribution force is too large, it will occupy a relatively large expense rate and affect the normal operation. If the distribution of goods is too small, it will not play a good role.
3, only store goods are not tracked.
Commodity distribution is just the beginning, and the follow-up service in the later period is equally important. If you just put the goods on the shelves or shelves, it will be difficult to get the favor of consumers. Before long, the products will be discarded in the warehouse and become unnecessary garbage!
4. The goods were distributed at the wrong time.
No matter what product, there is an off-season. Shopping at the end of the off-season or the beginning of the peak season is just in time for peak season sales.
However, if the goods are delivered at the end of the peak season, I am afraid it will take a long time, which will seriously affect the sales of that year. It's not so easy for salted fish to turn over again!
The manpower for distributing goods is limited.
Pay attention to the quick decision when distributing goods, and keep up with the manpower, material resources and financial resources.
If the manpower is limited and you can't work efficiently, it will not only affect the speed of distributing goods, but also give opponents an opportunity! Before distributing the goods, we should make a plan to ensure the smooth distribution of the goods.
Second, how many distributors does Taoyuan set up?
Generally, there are 200 dealers in Taoyuan, and brand authorization can increase 400 dealers.
Ordinary Taobao suppliers can add 200 dealers, and brand authorized Taobao suppliers can add 400 dealers.
Because the number of dealers is limited, when we choose dealers to cooperate, we must choose some advantageous dealers, which can also create more profits. So you can set a threshold when choosing a dealer.