Search engine optimization, that is, SEO(SearchEngineOptimization), is to improve the number and ranking position of websites in the search results of search engines, get more free traffic and high-quality users from search engines, and rationally adjust and optimize the design and construction methods of websites according to the search characteristics and ranking rules of search engines, so as to make them conform to the website construction and website operation behavior of search engines. In addition, SEO work is also conducive to search engines to quickly include new pages and improve coverage.
SEO is a systematic project, which starts from the beginning of website construction and runs through every link from website construction to operation. Whether it is a personal website or a portal website, search engines are very important sources of traffic, and SEO is particularly important.
Most personal websites are simple in structure, quick in adjustment and easy to conform to the norms of SEO. From this point of view, individual webmasters don't have to envy the capital and technology of big websites, and each has its own advantages. This paper mainly shares the seo skills of personal websites in the operation of building websites from the following aspects.
domain name
In the last technical control article, I shared the necessary conditions for building a website-domain name and space. First of all, the domain name should be related to the theme of the website, in addition to being simple and easy to follow, and using common suffixes. If the website is a technical topic, you can include "technology" in the domain name. This will improve the awareness of the website. If the content of the website matches the domain name, it will perform well in the ranking of search engines. If there are multiple domain names, select a primary domain name, and other domain names 30 1 are redirected to the primary domain name. Space must be stable. The faster the speed, the more spiders climb per unit time, which is more conducive to ranking. If your website often fails to open, it will affect the user's experience and the spider's crawling of your website. If it happens frequently, not only netizens will not come, but also spiders will not come. It will affect the inclusion of your website, not to mention the ranking.
Tree horizontal organization
Horizontal organization of hierarchical tree is an ideal website deployment structure, and each page is linked to its parent-child pages, which can help users quickly locate the channels and texts of interest, and also help search engines better understand the hierarchy of website structure and grab content. In the url setting, the directory level should not be too deep, try to be within level 4, and the directory name should be meaningful, such as "". Try not to include Chinese characters in the website address, because the coding problem will affect the inclusion of web pages. Search engines recommend breadcrumb navigation, such as Niusi News Network. China News > Beijing News > News headline "Interval is greater than sign" > ". In writing, it should be reversed. News headlines _ Beijing News _ China News _ Niusi News Network, the separator should be "_" column.
article title
The title of the article should accurately contain the summary and main keywords of the article. This main keyword is the keyword you want to rank in the search engine. Take "notebook" as an example. Searching for "notebook" in Baidu, in the search results, almost every page title contains "notebook". If you send an article about notebook, the content is good, but the word "notebook" is not mentioned in the title, it will be difficult for customers to find your article in the results of searching for the keyword "notebook". In addition, the title is extremely important. A major revision may bring about great fluctuations. So please be careful with the title of the page. Try not to make big changes if it is not necessary.
Article content
The content of the article should be rich, preferably original. In addition, search engines can't recognize flash, frame and ajax, so the content of the article should be moderate and used as little as possible. If you must use it, you can create a text index page. The title of the article should have a label, and the article should have an alt label.
key word
Keywords should be selected around the theme of the website. Personal website keywords are generally concentrated, Baidu index is relatively high and competition is relatively low. First, comprehensive data analysis is carried out from Baidu index and Baidu-related search volume, and then keywords suitable for website goals are selected, which can also be found from competitive websites. Analyze each keyword, and then check the website types ranked on Baidu's homepage. If the first page is the homepage of keyword optimization of the website, then this keyword is more competitive. If there are several positions in the bidding ranking of this keyword, then we can know that this keyword is more competitive. You also need to refer to the age of the website, the scale of the website, the number of external links, the PR value, and the maturity of the seo operation mode.
We chose keywords, and we should organize the content around them. Keywords should be reflected in the article page. It mainly appears in title tags, Meta tags, web page titles, article content, alt tags of pictures and text links. As long as you have a good reading experience, you can't apply it rigidly.
interconnection
Some people think that external chain is very important, and it is equally important to develop external chain in various ways.
The above points are the basic knowledge of seo, but it is not easy to fully use it, which requires the execution of the webmaster. The essence of search engine is to find out the information users want quickly and accurately, and the website is to help search engine provide users with the information they want. The content you provide is of high quality and meets the search criteria, and the search engine will naturally give your website a good ranking.