What is question and answer marketing? What are its advantages?

Question-and-answer is one of the commonly used marketing methods in network promotion, which has a strong soft text attribute and considerable promotion effect, so it is also highly used in all major channels of network marketing. But now, except for some special network promoters, most enterprises don't understand the characteristics of Q&A, and they don't know how to prescribe the right medicine, so it is difficult to achieve the expected promotion effect.

What are the characteristics and advantages of Q&A?

1. Word-of-mouth establishment: Use the online question-and-answer platform to simulate the positive comments of real users on products (generally, enterprises are advised to proceed from reality and not make false propaganda, otherwise it will be counterproductive), so as to achieve the purpose of word-of-mouth establishment.

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2. High interactivity: For users, the contents of "Q" and "A" in question and answer can help users understand the product; For enterprises, question and answer can promote products and receive real feedback from users; For Q&A platform, real and informative interactive content can increase the attraction of the platform itself.

3. Strong pertinence: do a good job of positioning the target users before promotion, then ask and answer questions for this target group, choose the focus of attention according to the characteristics of the group, and involve as many people as possible to achieve targeted results. If the topic is handled properly and arouses public opinion, the effect of question-and-answer promotion can be fully exerted.

4. Wide coverage: Question and answer marketing itself has extensive characteristics. By selecting target customer groups and distributing them to various Q&A platforms (each Q&A platform has different styles, and users have different ways of thinking and language when asking and answering questions), the same question can trigger discussions among different groups, with wide coverage and high exposure.

5. Strong controllability: If you are a platform or media, you can control comments through auditing and remove repetitive and non-compliant comments, so as to benefit readers and make the content healthy.