Simply put, Taobao has a good impression on this store and baby. In other words, it is the importance of shops and treasures that Taobao thinks. The higher the weight of Taobao stores, the better the ranking given by Taobao.
Influencing factors of infant weight:
1, sales volume;
In fact, sales as an important factor in natural search ranking is normal, because it is the most popular! High sales volume does not necessarily have a ranking, whether there is weight for activities outside the station or whether there is weight for activities inside the station, because what kind of price is used for high sales volume!
Therefore, if the sales volume is the same, under normal circumstances, Taobao will give priority to displaying high-priced goods. At the same price, the baby with high sales volume is given priority.
2. Click rate;
Click rate not only affects baby traffic, but also affects ranking. Because when buyers search, the higher the click rate of the selected goods, the higher the relative ranking. In fact, Taobao didn't have this rule at first. The earliest rules were beauty and mushroom street.
Beauty said that Mushroom Street was originally a Taobao customer, and they didn't have a very powerful algorithm to do it, so they used this very simple algorithm-click rate. Buyers click on the goods, indicating that the goods are popular, then the weight given by the platform will naturally be high and the ranking will be high. This is simpler and more convenient than Taobao's previous judgment based on factors such as sales volume and conversion rate, so Taobao has always used this method.
So what are the advantages of relying on click-through rate to determine baby ranking compared with relying on sales volume to judge baby ranking?
The most obvious and biggest benefit is the traffic in Taobao Province.
What if it passes the click-through rate? Through the first round of screening of the relative click rate, we know that although Taobao's traffic is very large, the limited and limited traffic should be allocated to more commodity displays. This is a practice that does not waste resources. So in recent years, Taobao has improved the impact of click-through rate on baby ranking. After judging the click rate, we will give a comprehensive evaluation through multi-dimensional factors such as sales volume, conversion rate, uv value and even service.
3. Conversion rate;
Improving the conversion rate of Taobao stores can not only increase the weight of treasures, but also increase the income of stores. No matter in what industry, shopkeepers hope that the conversion rate of their Taobao stores can reach a higher level. Let's teach you how to improve the conversion rate of Taobao stores and increase the weight of babies.
4. Store level
The transaction amount of Alipay within 30 days can be seen from the homepage of the business personnel. The higher the store level, the more traffic you get, because the weight is inside. The store level is divided into Taobao and Tmall.
Suppose I rank 10290, then I sell it every day, and this ranking is definitely changing. According to the change of ranking, I can know when I can go to a higher level.
5. Store DSR (Description, Service, Logistics Dynamic Score) is divided into Taobao and Tmall.
① Calculation method of sales rate: sales rate = sales baby/online sales baby, and sales rate is related to unsalable rate, unsalable rate = number of unsalable goods/number of babies in the whole store.
② unsalable goods. Taobao currently defines unsalable goods as goods that have not been edited, browsed or traded in the past 90 days. This product will be blocked by search and will not enter the search database, that is to say, you can't find the treasure by searching with all the titles.