New Balance, a brand founded by Mr. William J. Riley in Boston, the American marathon city, on 1906, is known as "President's jogging shoes" and "King of jogging shoes" in the United States and many countries.
image ambassador
Liverpool manager klopp and clothing brand New Balance became corporate ambassadors. New Balance was originally a sponsor of Liverpool jerseys, and its cooperation with klopp deepened, and the latter became their image ambassador.