(a) Launched the first provincial brand association in China.
In 2009 and 20 10, Xu Haoran co-sponsored and founded the first provincial brand societies in China-Chongqing Brand Society and Jiangsu Brand Society, and was elected as the president and executive president. Since its establishment, the Society has received enthusiastic concern and strong support from the leaders of Chongqing Municipal Party Committee, Municipal Government, jiangsu provincial party committee and Provincial Government, and won unanimous praise and great attention from all walks of life. Xu Haoran was hired as the main researcher of Chongqing municipal government's major decision-making consulting research project. Chongqing Brand Society and Jiangsu Brand Society conscientiously implemented Scientific Outlook on Development, actively cooperated with Chongqing and Jiangsu provincial governments to accelerate the transformation and upgrading of private economy and achieve sound and rapid development, vigorously strengthened the construction of "Brand Chongqing" and "Brand Jiangsu", thoroughly implemented the brand development strategy, and explored new ways of enterprise brand management. Thanks to the efforts of all members of society, they have achieved fruitful results. Xu Haoran also initiated and promoted the establishment of brand academic research institutions in Shanghai, Sichuan, Yunnan, Zhejiang and Wuxi.
(b) Call for the establishment of a national brand committee.
In order to raise the brand strategy to the national level, during the 201/National People's Congress CPPCC, Xu Haoran also entrusted CPPCC members to propose that a "National Brand Committee (non-entity organization) should be established as soon as possible to build national and industry brands and coordinate, guide and supervise the development of other brands; At the same time, the "People's Republic of China (PRC) Brand Promotion Law" was enacted to strengthen and speed up higher education and vocational and technical education in brand management, so as to solve the bottleneck problem of the serious shortage of brand management talents in China; In addition, brands with China cultural and regional characteristics will be selected, and some R&D, publicity and promotion funds will be undertaken for them, so as to finally build international brands. This proposal has been unanimously recognized by many delegates and members.
(3) Establish a joint meeting of national brand associations.
In order to give full play to the role of brand associations in providing services, reflecting demands and standardizing behaviors in brand building, and to form a joint effort of community organizations, in 20 12, Jiangsu Brand Society, under the leadership of Xu Haoran, co-sponsored the annual "Joint Meeting of National Brand Associations" with Chongqing Brand Society, Shenzhen Brand Society and Shanghai Modern Service Industry Federation, and Xu Haoran was elected as the founding chairman of the joint meeting. 20 1212 On February 7th and 8th, "The First China General Brand Management Forum of the Annual Meeting of National Brand Association 2012" was held in Chongqing. Leaders from Chongqing Brand Society, Jiangsu Brand Society, Beijing Brand Society, Fujian Brand Culture Development Research Association, Zhejiang Brand Building Promotion Association, Inner Mongolia Brand Association, Sichuan Cultural Brand Development Promotion Association, Henan Brand Promotion Association, Anhui Enterprise Brand Promotion Association, Ningxia Brand Research Association, Sichuan Brand Society, Lianyungang Brand Development Association, Wuxi Brand Society and other local brand organizations, as well as brand experts, well-known entrepreneurs, brand managers and subject reporters from all over the country *