(1) Activity Description
Event theme Lianjiang Sunrise Oriental Opening Ceremony
Organizer: Fujian Shangyi Real Estate Development Co., Ltd.
Organizer: Fuzhou Sunshine Beauty Culture Communication Co., Ltd.
Participants: relevant leaders and guests of Fujian Shangyi Real Estate Development Co., Ltd. ..
Activity time: February 7, 2006, 8: 00 am-65438+3: 00 pm.
Venue: at the entrance of Sunrise Oriental Sales Center, Lianjiang County, Fuzhou
The purpose of the activity is to publicize the information of the opening of the Oriental Sunrise and achieve the goal of maximizing promotion.
Through the influence of the event, more citizens can have a deeper understanding of the development, construction and products of Sunrise Oriental, effectively attract the attention of citizens and enhance the visibility and reputation of enterprises/buildings.
Activity: plaque issuing ceremony.
Sunrise Oriental Opening Ceremony.
Lottery, lottery activity.
(2) Site layout
1. General layout overview:
With the opening ceremony as the theme, the layout style of the whole site is simple, lively, simple, festive and elegant, decorated with arches, floating balloons, banners, red carpets and flower blue, ensuring the solemn and warm atmosphere of the site, making the site more distinguished, festive and full of youthful and healthy atmosphere.
2. Interpretation of background layout: express the theme of the event, attract public attention, and enhance the atmosphere and influence of the event. Enhance corporate image and increase publicity.
Description of specific site layout:
Property display and promotion area:
This area is located in Sunrise Oriental Sales Center, which serves as the reception for visiting citizens. At the same time, related real estate promotion activities can be carried out before and after the opening, which will directly stimulate the public's purchase plan and maximize the promotion purpose.
Archway: 16m archway, 1 building site, arranged in front of the aisle at the entrance of the sales center. (The arch is provided by the organizer)
High-altitude balloons: 20 floating balloons are hung above the gate of the sales center (on both sides directly above the arch), with 10 balloons on the left and right sides; There are 20 floating balloons hanging on both sides directly above the arch of the real estate site, each with 10. (The floating balloon text is provided by the organizer)
Above the entrance of the sales center, there are two outdoor giant screens of ICBC: (the content and text are provided by the organizer).
Red carpet: red carpet is laid in front of the main entrance of the sales center and the customer passage (the actual carpet area is subject to the actual site).
Hualan: 15 Hualan and ***30 flower baskets are placed at the main entrance of the sales center and the left side of the customer channel respectively (the banner text of Hualan is determined by the organizer).
Reception area: tables and chairs are placed in front of the stage, and fruit cakes are for buyers to rest and taste, waiting for the lottery to choose a room.
Cordon: Surround the stage and rest area with cordon, with security guards to maintain order.
Stage area: (the notary office is located on the stage) Set up the main stage: Set up the stage on the right side of the main entrance of the sales center as the venue for the lucky draw and the lucky draw.
Main Stage: Specification: 7.3m long, 4.5m wide and 0.8m high. The stage is covered with a red carpet, and the background board of the stage is decorated with balloons, which makes the stage and the whole activity scene more festive and beautiful.
(3) Etiquette design, welcome reception, ribbon-cutting design and performance design.
1, etiquette design:
(1) Arrange four hostesses, wearing uniform ceremonial clothes and ribbons, to provide ceremonial services for the event, be responsible for the on-site reception of the sales center, and guide the buyers participating in the subscription. (The text of the award is provided by the organizer)
② dressing the, all the employees who participated in the activities, wore company badges to show the solidarity and vitality of employees to the society.
2. Welcome and reception:
① Specially print an invitation letter that can highlight the corporate image (the invitation letter is decided by the organizer) and deliver it to the guests before the event begins.
② Before the event, light music should be played at the event site to create an atmosphere and welcome guests.
(3) The company sends staff, wearing uniform clothes and company badges, as receptionists to greet all guests, answer their questions and solve their needs at any time; At the same time, receive the reporters present.
3, ribbon-cutting design:
The ribbon-cutting guests put their hands on the touch ball at the same time, and the words "The Last Sunrise Oriental Opening Ceremony" will appear on the ball with fireworks as the background. At the same time, there will be cold fireworks fountains and electric fireworks performances in front of the stage, and colorful paper flowers will be sprayed to create a festive and lively stage dance effect.
(If setting off firecrackers is allowed in Lianjiang County, the organizer can prepare an appropriate amount of firecrackers to set off during the ribbon-cutting to increase the lively effect of the event site and create an auspicious and festive atmosphere).
4. Activity design:
① This activity mainly focuses on the positioning of the grand ceremony, starting from creating a lively, fashionable, lively, interactive and high-end atmosphere, which is consistent with the concept of "relaxed days and healthy homes" advocated by Sunrise Oriental Real Estate, thus further highlighting the concept and image of the real estate.
(2) The grand ceremony is mainly about house selection by buyers, interspersed with prize-winning quiz and live lottery, creating a relaxed, harmonious, youthful and healthy atmosphere. During the whole ceremony, we tried to make the whole activity perfect.
(4) Flowchart of the Opening Ceremony
Matters needing attention in intermediate time project
On the evening of February and June, 65438+,all the arrangements at the event site were completed, including stage setting, arches, floating air, carpets, flowers and advertising curtains.
Everything is ready at 7 o'clock. ▽ All staff and security personnel are in place.
▽ Comprehensive inspection and execution work waiting.
▽ All staff and security personnel are in place.
▽ Comprehensive inspection and execution work waiting.
half past seven
——
8:00 □ Create a warm atmosphere:
▽ Etiquette Team: Welcome.
▽ All staff and security personnel are in place. ▽ The host is in place.
▽ Security personnel are in place.
▽ Play background music.
□ Reception of guests:
▽ Reception group: organized by the organizer's representative and assisted by the hostess.
▽ Miss Etiquette: 4 Guests greet guests at the left and right sides of the sales center gate; Guide guests to visit the venue or have a rest. ▽ Miss Etiquette cooperates with the host reception team.
At 8: 10, the host is in place and guests and property buyers are invited to enter. ▽ Miss Etiquette: Four Miss Etiquette greet the guests on both sides of the gate of the sales center.
At 8: 40, the host introduced the summary of the activity.
8:50 plaque presentation ceremony
9:00 Moderator: Special guests start the opening ceremony-the launching ceremony of Sunrise Oriental Opening Ceremony. ① The ribbon-cutting ceremony was led by the leader of the organizer 1-2, and started to touch the ball on the stage. The host announced the opening of the property on the spot. At this time, fireworks and cold fireworks are fired simultaneously.
(2) When the ribbon is cut, if the organizer does not arrange for the leader to take the stage and start touching the ball, the host will directly announce the opening of the property on the spot. At this time, fireworks and cold fireworks will be set off at the same time
nine?o'clock
——
13:00: Buyers participate in house selection by lottery.
Q&A on property award-winning knowledge
Lucky draw session ▽ Host, etiquette lady, notary, security personnel.
(5) Opening ceremony procedures
0 1, the host introduced the relevant information of the event (8: 40-8: 45)
02. Awards Ceremony (8: 45-8: 50)
03. Opening Ceremony (8: 50-9: 00)
04. First round of housing selection (9: 00-9: 10)
Description of the lottery: the buyer will put the official ticket into the lottery box, enter the lottery area with the auxiliary ticket, and participate in the room selection activities in the lottery room. Every round, 15 buyers were shaken out. The host announced the beginning of the first round of drawing lots and drew fifteen auxiliary tickets. The successful buyers are checked by the auxiliary votes and stand in a row on the stage. The hostess leads the way, from the customer channel to the sales department. The time for fifteen buyers to look at the house in the sales department is 10 minute. (In this program, using the number of 300 buyers, 20 rounds of live lottery were designed, which were interspersed with knowledge quiz and live lottery. )
05, the second round of house selection by lottery (9: 10-9: 20)
06, the third round of housing selection (9: 20-9: 30)
07, the fourth round of housing selection (9: 30-9: 40)
08, the fifth round of housing selection (9: 40-9: 50)
09. Questions and Answers on Property Award-winning Knowledge (9: 50- 10: 00)
10, the sixth round of housing selection (10:10-10: 20)
1 1, the seventh round of house selection by lottery (10: 20— 10: 30)
12, the eighth round of housing selection (10: 30— 10: 40)
13, the ninth round of house selection by lottery (10: 40— 10: 50)
14, the 10th house selection by lottery (10: 50—11:00)
15, property reward question and answer (11:00-1:10)
16, the first 1 1 house selection (11:10-1:20)
17, the twelfth round of house selection (11:20—11:30)
18, house selection in the third round (11:30—11:40)
19, the 4th house selection by lottery (11:40—11:50)
20. House selection in round 15 (11:50—12: 00)
2 1, property reward question and answer (12: 00—12:10)
22. The 16th round of house selection by lottery (12:10-12: 20)
23. House selection in the17th round (12: 20— 12: 30)
24. House selection in the18th round (12: 30— 12: 40)
25. House selection in the 19 round (12: 40— 12: 50)
26. House selection in the 20th round (12: 50— 13: 00)
27. Live lottery (13: 00—13:15)
(6) Activity budget
Project Description Unit Price/Yuan Quantity Fee
/Yuan is a note.
Arch 16m 500 yuan Block 2 1000 Yuan including approval, suspended for 2 days. There are 1 seats in front of the sales office and real estate office.
The width of the giant curtain is 2.5 meters.
12m high, with two 9 yuan buildings in 540 yuan Sales Department above the wall.
2.8 meters wide
12m high, on the upper right wall of the sales department building, 2 blocks of 9 yuan 605.
3 meters high
9 yuan 1 783 Yuan, 29 meters long, directly above the sales department building.
6 meters wide
Height 13m 9 yuan 1 702 Yuan ICBC 1 glass wall.
8.5 meters wide
Height 13m 9 yuan 1 995 yuan China Industrial and Commercial Bank 1 ceramic tile wall.
Width 14m
Height 12m 9 yuan 1 Block151front wall of ICBC No.2 in 2 yuan.
Workers' installation labor cost and material cost 3 yuan/
Square 554 square 1662 yuan
The carpet is two meters wide.
25m long, 10 yuan, 50 square meters, customer access to the sales department in 500 yuan.
Flower Basket 45 yuan 30 1350 yuan Flower Basket is provided by the organizer.
The stage is 7.3 meters long.
4.5 meters wide
The 0.8m-high 980 yuan includes carpets, stairs and workers' erection expenses.
The stage decoration is 7.3 meters long.
20 yuan 16m, 4m high, and the background board of 320 yuan stage is decorated with colored balloons.
The stage frame is 7.3 meters long.
4 meters high, 15 yuan, 30 meters high, including workers' construction costs in 450 yuan.
The background painting is 7.3 meters long.
4m high 10 yuan 29.2
Square 292 yuan including background painting, production and hanging.
Audio 1000 yuan professional medium and long-range audio.
The transportation cost of materials and audio equipment related to stage building is 1 600 yuan.
Chair white plastic armchair 5 yuan 300 pieces 1500 yuan used in customer activity area.
25 yuan spent 9 yuan and 225 yuan to build a long platform on the roadside.
Transportation fee 300 yuan 1 Truck 300 yuan is used to transport tables and chairs.
warning line
2 yuan 300-meter 600 yuan special security cordon is used for the line. (Article 3)
Line post 105 yuan 1 1 special safety warning post 1 155 yuan.
A set of 1.500 yuan, with a touch ball diameter of 40 cm, contains the words "The Last Sunrise Oriental Opening Ceremony" with fireworks in the background.
Electric fireworks 150 yuan, 2 300 yuan striped half flowers.
Miss Etiquette: 100 yuan, service fee for 600 yuan Miss Etiquette for more than 3 hours for 6 people.
Keyboard player 600 yuan 1 600 yuan
The station wagon 12 seat 400 1 400 yuan is used for the transportation of the host, hostess and field staff.
Coordination and organization of the event site 1000 yuan
Miss Etiquette Clothing 0 yuan 6 sets of free Miss Etiquette Clothing are provided by Sunshine Beauty for free.
Sunshine Beauty Company provides two 0 yuan lottery boxes for free.
0 yuan, game props, provided by Sunshine Beauty Company for free.
The table in the public office is provided by the organizer.
The above total is 232,765,438+0 yuan (excluding tax).
The following fee is the layout fee of 65438+February 3rd:
Project Description Unit Price/Yuan Quantity Fee
/Yuan is a note.
The giant curtain is 2 meters high.
8 meters high 9 yuan 2 yuan 288 yuan
Balloon arch 20
Yuan/m 10 m 200 yuan
Yi Labao is 2 meters high.
0.8m wide 83 yuan 3 249 yuan.
The construction cost and workers' round-trip fare are 100 yuan.
The total amount above is 837 yuan (excluding tax)
Remarks: The specific expenses increase or decrease according to the actual objects. If there are any related expenses that exceed the total budget during the activity, the organizer will submit them to the organizer for confirmation, and the organizer will pay the expenses after confirmation.
(7) The part provided by the organizer
1. Approval of venues.
2. Approval and implementation of several outdoor giant screen advertising spaces in front of the business department and ICBC.
3. Prepare lottery prizes and game interactive prizes (the specific prizes and the number of prizes will be confirmed by the organizer).
4. Provide the introduction text about the enterprise and real estate, as the crosstalk of the event host.
5. Stage background and outdoor advertising pattern design.
6. Arrangement and organization of on-site security personnel.
7. The form of the notary office is provided by the organizer.
8. It is best for the organizer to say hello to the local traffic police in Lianjiang County to avoid the traffic order being affected by the event site.
9. The organizer is responsible for receiving customers' catering, cakes and service personnel. It is recommended to invite the professional service personnel of the hotel.
10, power supply.
Stage renderings
Activity site plan