What is the major of advertising and what is the direction of employment?

When volunteering for the college entrance examination, many candidates are very concerned about the employment direction of advertising major. The following is what I compiled for you: "What do you study in advertising and what is your employment direction?" For reference only, welcome to read this article.

Advertising major course

Main courses: introduction to communication, introduction to advertising, advertising planning and creativity, advertising history, advertising copy writing, advertising operation and management, advertising media research, advertising camera and photography, practical art and advertising design, computer graphic design, etc. Main practical teaching links: including primary practice and graduation practice. , generally arranged for 30 weeks.

Employment direction of advertising major

After graduation, students majoring in this major can engage in advertising management, advertising planning creativity and design production, marketing planning and market research and analysis in the advertising department of news media, advertising companies, market research and information consulting industries and enterprises and institutions.

Engaged in industry:

After graduation, I mainly engaged in Internet, new energy, advertising and other industries, as follows:

1 internet/e-commerce;

2 new energy;

3 advertising;

4 public relations/marketing/exhibition;

5 Trade/import and export.

Engaged in the post:

After graduation, I mainly engaged in copywriting planning, graphic designer and marketing specialist, as follows:

1 copywriting planning;

2 graphic designer;

3 graphic design;

4 marketing specialist;

Five artists.

Expanding reading: the training goal of advertising specialty

Training objectives: This major aims to train senior advertising professionals with extensive cultural and scientific knowledge who can engage in advertising management, advertising planning, creativity and design, marketing planning, market research and analysis in news media advertising departments, advertising companies, market research and information consulting industries and enterprises and institutions.