Ye Xiangyao's Development Experience

Great Wall Group has developed rapidly and achieved outstanding results. As one of the representatives of advanced private enterprises in China, the Great Wall has written the glory of private enterprises in China with pioneering spirit. Its main experience is that with the collision, communication, harmony and innovation of enterprise management ideas and corporate culture at home and abroad, for the sake of the great wall enterprise management culture and the new challenges it faces, the group company put forward the management idea of "relying on learning, relying on teams and relying on people" and determined new employee values.

First of all, get rid of the extensive traditional management methods of mass tactics, deepen the reform of personnel system, straighten out work responsibilities, and allocate resources with modern and efficient systems. Under the premise of a clear division of labor among middle managers, the corresponding responsibilities, rights and benefits should be stipulated, and the cadre responsibility system should be implemented, so that every "leading goose" can clearly understand its responsibilities, not avoid contradictions, and let employees unswervingly follow the "Great Wall" to enhance the cohesion and centripetal force of the enterprise.

Secondly, in the whole process of enterprise management, we should adhere to the close combination of flexible management and people-oriented management, pay full attention to human factors, tap human potential, reduce the mechanical and indifference of traditional management, cultivate employees' master mentality, and form the ideological atmosphere of "The Great Wall is my home, and I love my home". Carry forward the spirit of mutual assistance, mutual love, coordination and communication, and make the whole operation system of Great Wall enter a virtuous circle.

2002-2003 is the learning year of "Great Wall", with the goal of "all employees learn, improve their quality and build a modern enterprise". The group company issued a handbook for new employees, offered various management and skill training courses focusing on computers, industrial structure and marketing, invited famous teachers Great Wall to give lectures, popularized scientific and cultural knowledge, and carried out colorful, healthy and progressive cultural and sports activities in a planned and step-by-step manner. Really implement the concept of "enterprise education management, employees learn to survive" and emphasize the concept of "building enterprises into troops, schools and families", which has won the general welcome of enterprise employees.

While establishing the management concept of "people-oriented, morality first", "Great Wall" also put forward the slogan of satisfying employees. Adhere to the principle that "employees are the main body and master of the enterprise, rather than operating the machine". Only by satisfying employees first can we produce products that satisfy customers while employees are operating. " Actively advocating the "people-oriented" management concept has greatly stimulated the sense of responsibility of the employees. At present, it has become a common practice for employees to participate in the democratic management of enterprises, put forward reasonable suggestions and make minor changes. The corporate culture construction of "Great Wall" mainly revolves around values and cohesion. The specific methods are: correctly evaluate employees, let employees participate in the management of enterprise production, let employees refine and explore their own life value in the production and operation of enterprises, and form enterprise culture through these, and then strengthen through publicity, so that employees' personal beliefs and work goals can be organically integrated with the company spirit and company image, thus achieving the purpose of improving company cohesion. Quality is the life of an enterprise, the guarantee of a brand and a major event related to the life and death of an enterprise. "Quality first" is the constant slogan of the Great Wall. Group company starts with the construction of quality control team, organizes job skills and theoretical knowledge training, improves the quality of quality management personnel and stabilizes the quality control team. At the same time, strictly control the technological process, pay attention to the qualified rate of finished products, further implement the assessment rules of proofreaders, and link the qualified rate of finished products with income. Improve the quality of users and the speed of information feedback processing, set up a complaint hotline and implement quality tracking service. And successfully completed the ISO900 1 system certification review. Seriously carry out quality month activities to improve the brand awareness and quality concept of all employees.

The group puts forward the quality policy of "creating perfect products and challenging world famous brands". In the "Great Wall", quality management is the "number one project", and quality consciousness is rooted in the bones of leaders and in the hearts of every cadre and employee in the enterprise. All staff strictly control every link to ensure the consistent high quality of Great Wall products. In the Great Wall, quality will never yield to the market, no matter how hot the market sales are, no matter how anxious the delivery people are, the quality inspectors will never be careless. They would rather lose a temporary share than let quality destroy the long-term market, and never cancel the "aging" experiment of products on the grounds of modernization, and put forward that "the qualified rate of products in initial inspection is 98%, and the qualified rate in ex-factory inspection is 65438+"

Great Wall Electric Appliance Group started from low-voltage electrical appliances to "one industry as the mainstay and diversified development", and always regarded "science and technology as the primary productive force" as the basic principle of enterprise development, relying on scientific and technological strength to vigorously develop high-tech products. We have established good cooperative relations with universities and scientific research institutions such as Tsinghua University, Zhejiang University, Xi Jiaotong University and Shanghai University of Electric Power. The inverter air conditioner controller developed in cooperation with Tsinghua University and Zhejiang University fills the gap in China. In August, 2000, Great Wall Electric Appliance Group established Zhejiang Great Wall High-tech Co., Ltd., which is the first joint-stock company named after high technology in China, and its leading product, inverter air conditioning control system, was listed as "National Torch Project". In recent years, "Great Wall" has developed a series of products with high technology content and great market potential, and seized the commanding heights of the market. With Chairman Ye Xiangyao as the core, with the joint efforts of all Great Wall people, Great Wall Electric Appliance Group has developed from a small family enterprise with assets of only 70,000 yuan to a modern enterprise group with assets of 3 billion yuan, socialized shares, scientific management, diversified products, collectivization, international market and cross-regional and cross-industry operation. It has successively won a series of honorary titles such as "National Advanced Unit for After-sales Service of Famous Products", "National Advanced Unit for Township Enterprise Management", "National Products Satisfied by Users", "Products Recommended by China Consumers Association", "China Market Brand", "Zhejiang Quality Management Award", "Zhejiang Famous Brand" and "Zhejiang Excellent Enterprise for Scientific and Technological Progress". Chairman Ye Xiangyao was also awarded as "National Excellent Township Entrepreneur", "Zhejiang Entrepreneurial Hero", "National Top Ten News Figures of Township Enterprises" and "National Enterprise Master" for his outstanding performance. President Ye was also awarded as "Zhejiang Excellent Township Enterprise Manager", "Zhejiang Tenth Management Master" and "National Top Ten News Figures of Township Enterprises" successively. Looking back on the group's growth, 16 spring, summer, autumn and winter embodies the painstaking efforts of every Great Wall person. On the road to success, we have received strong support and care from government leaders at all levels. The party's open policy paved the way for the development of the Great Wall. As a member of the society with a strong sense of national responsibility, the group has always regarded "giving back to the society and serving the country" as its pursuit. And in the process of continuous growth, more and more people pay practical actions to provide more employment opportunities for the society, provide more employment opportunities for the society and pay more taxes. Companies keen on social welfare undertakings have long donated money and materials to poverty-stricken areas, disaster-stricken areas and vulnerable groups, totaling more than 20 million yuan, and won the Forbes "2004 China Charity List" and the Southern Weekend Rich List. The company pays close attention to the social vulnerable groups, specially issues relevant documents, stipulates that the proportion of laid-off workers shall not be less than 35% in each large-scale recruitment work, and arranges the positions of "4050" personnel as far as possible, which will enable the Great Wall to fully and deeply embody the social values of "coming from society and returning to society" in the future.

Facing the challenge of the new economy after China's entry into WTO, all employees of the Group are full of hope and confidence, and strive to innovate and develop with the enterprise concept of "creating world-class enterprises and casting the Great Wall for the benefit of mankind" and the brand concept of "science and technology serving mankind". I believe that the Great Wall will be better and more brilliant tomorrow.