Now small and medium-sized enterprises are more and more aware of the importance of soft text, so how should enterprises do a good job in promoting soft text? What platforms are available for soft text promotion?
1. Q&A platform Q&A is a new marketing method of interactive marketing, and it is one of the online marketing methods created by interactive soft text marketing among third parties. The question-and-answer soft text publishing method can not only interact with potential consumers, but also implant commercial advertisements, which is one of the good marketing methods for brand reputation and interactive marketing. The release of Q&A soft articles follows the rules of Q&A websites (Baidu, Tianya, etc.). ) to ask or answer questions, and then skillfully use soft text to implant their product reputation and service reputation into questions and answers, so as to achieve the effect of third-party word-of-mouth communication.
Second, the forum forum soft text release is "an online marketing activity in which enterprises use the forum as a network communication platform to release the information of their products and services through soft text forms such as words, pictures and videos, so that the target customers can have a deeper understanding of their products and services, and finally promote their brands and deepen their market awareness".
3. Blog Blog Soft Text Publishing is a kind of blog soft text marketing method that companies, enterprises or individuals use the interactive platform of blog to publish and update the relevant profiles and information soft texts of enterprises, companies or individuals, and pay close attention to and answer the relevant questions and inquiries of customers on the platform in time, and help enterprises or companies get the top rankings of search engines at zero cost through a powerful blog soft text publishing platform, so as to achieve the purpose of publicity.
Four. The publication of classified information soft articles involves all aspects of daily life information. Enterprises can obtain free and convenient information services by publishing soft articles on classified information websites, including second-hand goods trading, second-hand car trading, house rental and sale, pets, recruitment, part-time job hunting, dating activities, life service information and so on. By comparing multiple classified information, choose one that can meet your own needs to the greatest extent, and then make a purchase decision.
5. It is the best way for authoritative portals in news sources to publish soft articles through professional portals, and it is also widely used now. Ordinary people do not have the right to publish, so they need to rely on the news shop soft text publishing platform to publish. Common media of authoritative portal websites
The carriers of publishing soft articles on the Internet are mainly portals such as Sina, Tencent, Sohu, Netease and Phoenix, as well as industry portals such as car home, Pacific Computer Network and Tianji Network, and local portals such as Dazhong.com and Qilu.com ... Publishing soft articles on portals has many advantages.