Through the analysis and design of the main functions of an industrial B2B e-commerce trading platform, this paper expounds the construction of China enterprise network.
Some key points and ideas that should be paid attention to when building your own B2B e-commerce platform.
Keywords: e-commerce: B2B；; X ~ vIL supply chain; Call center ~; customer relationship management
China library classification number: TP393 4 document identification number: an article number; 100 1-3695(200 1)06-0096-03
Design Points of B2B E-commerce Trading Platform
Community based on commmerce
) rlE Mountain. Chen Jia -~ n
Navo college ~ & database. School of Information Security and Technology, Shanghai University of Science and Technology, 20051,a-)
Through analysis, this paper discusses the key points of B2B bu3i gg solution for China enterprises.
And design a product release platform.
ke)rword ~:E-bw . sine as； B2BXML supply chain; CallCentex，customer rctatle ~ hip-Management(CRM)
1 Introduction
Enterprise e-commerce is generally called B2B e-commerce.
Cheng, it is a middleman who serves buyers and sellers and them.
(such as financial institutions) to integrate information exchange and trading behavior.
Electronic operation mode of. By developing B2B e-commerce on the Internet, you can
So that enterprises can directly conduct trade negotiations, contracts and transactions online.
Delivery and capital settlement, so as to minimize the circulation, down
The circulation cost is low, so that online enterprises can get the best benefits in the transaction process.
2 industry B2B system design ideas
The design of "industrial B2B e-commerce platform" is oriented to
Industry end users and industry suppliers and buyers, providing for enterprises.
Electronic trading platform for online procurement, marketing, bidding and other activities of the industry.
Taiwan Province, its main trading mode is commodity trading, and the participants are divided into
Trading platform service providers and (enterprise) customers. The former provides electricity.
Hardware equipment and platform software required for sub-business system operation and maintenance.
A, at the same time to ensure the safety of customer online certification and payment; And the latter?
It not only includes upstream manufacturers and suppliers in e-commerce transactions between enterprises.
Suppliers (sellers) also include downstream distributors and buyers (buyers).
In fact, due to the complexity of business transactions, usually a company will
The dual identity of the buyer and the seller, but specific to the transaction behavior of mutual respect, then
General enterprises only have a single identity.
3. Overall design of industrial B2B e-commerce platform
Design principle of 3 1
Date of receipt; 2000. 10.03
The design principle is as follows: (1) advanced. Settings of the whole system
No matter from hardware servers, software platforms and development tools.
Adopt the most advanced and popular scheme to ensure the application system.
System f2) Advanced and open features of firewalls and users are used for security.
Authentication (cA lazy technology, Latrmmt network and B2B e-commerce within enterprises.
Isolation and verification between trading platform and internet. (3) Reliability and capacity
Wrong sex. The stability of B2B e-commerce application system is the most important factor.
Therefore, the design scheme will adopt advanced server hardware.
Multi-machine backup scheme with high quality and reliability. (4) Scalability of the whole platform
The platform system adopts modular and portable databases and applications.
System architecture, to ensure that the entire application platform can follow the settled enterprises and businesses.
With the increase of quantity, the performance and scale will also expand accordingly. (5) standardization
And not only can meet the currently realizable application requirements, but also
Can meet the needs of future system expansion (6) High performance. Adopt high performance
Database and web server, the system performance is excellent at the same time, because
It can dynamically allocate system resources and improve the utilization rate of system software and hardware.
Rich and easy-to-use online services. For residents and registrars
Economists choose rich and practical e-commerce services to make businesses online.
Business activities such as information dissemination and trading are more convenient and attractive.
Force f8) Easy to maintain. The remote maintenance tool of graphical user interface makes
The maintenance of enterprise daily data information is simple and easy.
3 2 system overall structure
Figure 1 shows the system structure of industrial B2B e-commerce trading platform.
Italian circle. The trading platform connects the product information of the industry and the exchange of member enterprises.
Easy data integration, advanced technology built into the platform, suitable for
B2B e-commerce application system at home and abroad. For resident member enterprises, whether they are buyers or sellers, whether they are domestic enterprises.
Or do foreign companies provide complete and consistent international electronic services?
Transaction specification application service. The main task is to set up settled enterprises.
Customer-oriented e-commerce trading community. For non-resident enterprises,
It provides product information browsing, query and other services.
Figure 1 Schematic diagram of transaction leveling system structure
The system basically adopts the browsing mode based on the Internet.
The structure of the server: using DHIML and XIvIL technology to realize dynamic.
Directory, enterprise users can easily trade on the website through ~. q/ntemct。 such as
As shown in figure 1. The entire e-commerce trading platform can be divided into the following categories.
Two main subsystems:
(1) The main functions of the trading platform management subsystem are: resident member management.
Manage and support the enterprise's customer relationship management system: Gong Ji Business Information.
Management data analysis management: system operation and maintenance management: user authentication
Service: online secure payment service.
(2) The main function of H resident enterprise subsystem is to communicate with their respective enterprises.
Ministry system transaction data exchange: online publishing information service, including production
Products, supply and demand, seeking cooperation and other functions; Please refer to the product catalogue for availability.
Realize the function of shopping basket; Bidding transaction service; Business analysis function
Ability: Manage and process orders, apply business logic rules and cooperate with suppliers.
Complete the transaction (the business relationship between the enterprise and its suppliers conforms to
An agreement between two parties is called a logical rule, such as the need for order information.
To review, you need a certain margin, etc. ). Online supply chain connection
Management: Online Bidding /T% Bidding and Management Online Contract Management: Other Information
Release and management
The Design Essentials of 82B E-commerce Platform System
The design and implementation of B2B e-commerce system also
It is technically related to B2C and C2C e-commerce systems.
There is a big difference. B2B e-commerce should provide services for many businesses at the front end.
Service, its back end should be connected with multiple systems within the enterprise.
Information collection and interactive work. Therefore, B2B e-commerce system is flattening.
Information exchange between Taiwan Province itself and enterprise internal systems (such as ERP and MIS).
The enjoyment of resources has its unique design and implementation scheme. Let's start with
Implementation of dynamic catalog publishing, supply chain management and customer service system.
The key points of their technical realization are expounded from three aspects.
4. 1 Dynamic Directory Management and Publishing Based on XML
B2B trading platform system is developed by using XML technology.
Develop a complete dynamic directory management tool for enterprise customers.
And release solutions that meet the needs of buyers and sellers. In order to supply
Commercially speaking, it can provide an economical, effective and convenient treatment method.
So as to conveniently and quickly customize and publish directory information content. And can
Allow suppliers to add, delete and query their published product catalogs independently.
Management, at the same time, can summarize the product list of multiple suppliers into a network.
All buyers can access a unified product catalog. So, right?
For the buyer, this solution can quickly let him find the demand.
The buyer's product catalog simplifies the selection and purchase of new products and services.
Business process. Directory publishing supports two ways: batch loading (appropriate
Used for large-capacity data loading), online publishing (suitable for small batch data
Load and update). Online publishing is based on BrowscdScrver.
Remote login online data entry, so the following batch load this.
According to the release scheme, the newer product catalogue is briefly analyzed and designed.
Prepare directory content: after loading a directory content on the website.
Before, the supplier can check whether the contents of the catalogue meet the requirements of Taiwan Province.
Establish standards to ensure that all directories meet the standards. These standards are nets.
Online publishing, enterprise users can easily obtain.
Batch loading directory content: the directory format received by the website is
XIvIL format data file in order to create a XIvIL file, provide
The supplier first downloads an XML resource package from the system.
Includes file type definition, XML template file and guidance information.
Once you have collected the information of the directory entries, you can use a text editor or
The XIvIL generator creates xML files offline.
Submit data to the website: Once the destination is established in any format,
Registered suppliers can log on to the online publishing catalogue entrance of the website.
Submit this document. When the task is completed, the system will generate a notification.
Send to the supplier. The contents of this notice include: the directory row was successfully loaded.
Information rejected by the system and product catalog information (if any).
Load the database: the website receives enterprise customers on the server side.
After submitting the directory data file, it is verified by XML file format.
Grid, start XML- database data conversion tool, XML grid
Files of directory type will be automatically converted into data in the database for storage.
Publish into a unified product catalogue: the website is online, and the number of backstage is counted.
According to the updated enterprise product catalog data in the library, it will be released uniformly again.
In the catalog. At this point, all users of the website can browse the project.
Supplier users who record and submit information can also modify their hair online.
Catalog data of cloth.
(The flow chart of batch loading of enterprise domestic product catalog is shown in Figure 2.
Figure 2 Flow chart of batch loading of product catalog
4 2 Design of Supply Chain Integrated Management System
Supply chain system is one of the industrial B2B trading platforms.
An important subsystem has been realized through the supply chain management system.
End-to-end supply chain management among manufacturers, distributors and retailers
Shortening the supply and marketing chain will help manufacturers and distributors improve their turnover efficiency, reduce operating costs compared with competitors and ensure their leading edge.
For industrial B2B e-commerce trading platform, supply chain
Integration needs to connect manufacturers, producers, distributors and retailers.
Enterprises in the trading platform need all kinds of data exchange and processing.
Manage and communicate with the industry through a set of XML standards, you don't need to know.
The internal database structure of the counterparty is in the supply chain and needs to be exchanged.
All data can be exchanged in XML format.
Figure 3, B2B integration services in e-commerce platform system
The server is located in the middle of data exchange among suppliers, distributors and retailers.
Integrate servers, suppliers and retailers through B2B.
Cloth system, seller (supplier) and seller (dealer, retailer).
The communication between systems is completely automatic.
one
Structure diagram of supply chain management system
If the buyer wants to visit the suppliers related to B2B e-commerce platform
The ERP system obtains the inventory level of parts, and XML messages can be used.
The form is sent to the B2B integration server, and through the HTTP protocol.
The standard POSH method sends the request to the B2B integration server.
Convert these requests into calls to the corresponding systems, and then download them from the.
The response information of the supplier ERP system is converted into XML response information, and
Send it to dealers and retailers who inquire about information.
The internal system of the seller (supplier) at the other end of the trading platform also
You can access data of distributors and retailers. In order to reduce the impact on suppliers
Minimize. . B2B uses standard URI and CGI query methods to invite
Find the data and respond uniformly with HTML~XML.
After the data exchange with the system receives the reply message from the buyer,
The B2B integration server can convert the transmitted HTMLSNXML into
The data representation suitable for the seller's system processing, followed by the converted numbers.
According to the transmission of the system, a working cycle of request and response is completed.
The supply chain integrated management system integrates the suppliers who enter the trading platform.
Close integration with distributors. In this system, any enterprise uses.
Home systems can buy enterprise systems that do business with them.
Communication does not require the system to the Internet, XML or other enterprises.
Do you know the interface of the user system?
4.3 customer service system scheme based on CTI
In business-to-business transactions, whether before or after the transaction
Browse and query products and trading partners, the occurrence of trading behavior,
And payment and distribution after the transaction, between the website and the customer, and purchase.
There will be a lot of convenient and quick transactions between customers and sellers' customers.
Jay's information exchange, so only through WWW, ~NE.fnail, etc.
Exchange is not enough. The customer service system based on CTI just makes up for this.
Shortcomings in this respect. Computer Telecommunication Integration
Is the abbreviation of "computer-telephone integration", which combines the traditional, based on.
Telephone call center technology and web-based e-commerce should
Through stage integration, a Web mode is established between trading platform and users.
Other information exchange methods, such as telephone and fax. , for enterprise users.
Providing active one-to-one marketing greatly strengthens the trading platform.
Relationship with resident company customers. The workflow of the system is shown in Figure 4.
4 c 1 1 workflow
The system provides the service specialist with the customer's web browsing records.
At the same time, you can continue to collect customer information while the customer is online.
Materials and understanding to track the customer's business behavior, and with the original customers in the enterprise
Customer record integration, when a new product is launched, it will immediately find the right one.
As a potential customer, carry out network marketing of customer service system solutions.
All market and customer information of the whole trading platform can be unified.
A management, * * * enjoy, can be very good for effective analysis, thus for enterprise users.
Provide comprehensive support for sales, marketing and customer service.
5 concluding remarks
The B2B e-commerce construction scheme described in this paper is in
While making full use of the advantages of B2B e-commerce, we should also give full consideration to
The specific characteristics of enterprises in China and the network environment in China determine this scheme.
For those who build online verticality, it has good cost performance and scalability.
China enterprises provide comprehensive technical solutions and outsourcing in the trading market.
Services to help these traditional enterprises establish their own online trading system.
Every enterprise can quickly establish its own online market and put any
What is the connection between a buyer and a supplier in a vertical industry?
Create new profit opportunities. Through B2B e-commerce platform solutions
Cases, people with industry background advantages and product technology in various industries.
The advantages of technology and information resources of leading enterprises in the industry can be faster.
Establish your own online trade market to clear the obstacles for e-commerce of enterprises.
Technical barriers, minimize basic investment and time expenditure,
Develop industry e-commerce faster and better.
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