How do enterprises do well the whole network marketing promotion?

In the Internet era, most enterprises shift their marketing focus to online, and promote by integrating Internet resource platforms to break the bottleneck of enterprise development and open up online markets. It is very difficult for enterprises to gain online market share with the help of online marketing, which requires operators to have a detailed and comprehensive understanding of the whole online marketing promotion. Only by enriching the ways of marketing promotion can we expand channels to grasp the essence of users, better carry out marketing promotion, increase users and realize sales transformation. Here, the whole network of Xu Guoxiang will explain to you how to do a good job in marketing and promotion of the whole network. What is the whole network marketing? The literal meaning of our direct disassembly is easy to understand. Here are several key information "all", covering all directions and channels; "Net", Internet platform and online promotion channels; "Marketing", the goal is to get more orders, and the goal can be divided into brand image building and online customer acquisition in stages. Simply put, the whole network marketing promotion is a series of promotion and implementation actions around the marketing objectives of enterprises (enhancing brand image/acquiring customers/others) on all Internet platforms. Knowing what the whole network marketing is, let's take a look at how the enterprise does the whole network marketing promotion: defining the core products and services of the enterprise and accurately positioning the products or services of the enterprise can help the enterprise find the selling point of its own products and services and facilitate the later promotion of the enterprise. How to find a selling point? Enterprises must first have a certain understanding of their own products, and then compare the competing products similar to the products in the market, and compare them one by one from the aspects of product quality, after-sales service, sales model and promotion model, so as to find the advantages of their own products and refine them into selling points. 2, positioning consumer groups, crowd portraits In order to effectively carry out the whole network marketing promotion, positioning consumer groups is an essential step. Both the current network promotion and traditional promotion methods not only waste the limited marketing resources of enterprises, but also attract the attention of most users. Even if there are several customers consulting, it is difficult to carry out sales transformation. Therefore, before the whole network marketing promotion, enterprises should screen their own consumer groups, analyze users' needs and carry out targeted marketing promotion, so as to bring accurate traffic to enterprises and promote product sales growth. 3. Predicting customers' actions is the Internet information age, and everyone is very dependent on search engines. In the whole process of network marketing, enterprises should put themselves in the customer's point of view and think with the customer's thinking, so how can customers find you? Under normal circumstances, in order to enable customers to search their own enterprise information, enterprises should prepare two keywords for them, one is brand keyword, the other is core keyword, and they should also prepare auxiliary keywords, and then write articles and send questions and answers purposefully around the keywords, so that customers can see the product information of enterprises when searching these keywords, which keywords are the same, and finally promote sales transformation. There are two ways to rank keywords. One is seo, which has the advantage of free continuous marketing promotion. The other is SEM, also called bidding promotion, which is a paid promotion method. The advantage is that the marketing promotion effect is immediate. Choosing a promotion platform is a simple matter. With the continuous updating and iteration of Internet technology, there are more and more online platforms. Common network platforms include: news media platform, self-media platform, question-and-answer platform, Baidu Encyclopedia platform, video platform, WeChat official account platform, blog, forum, post bar, library and so on. Enterprises can choose the appropriate platform for marketing promotion according to their actual situation.