My friend runs a website development company. Recently, he got a big contract and intends to recruit a new team member to help him complete the project. But before recruiting, he needs to determine one thing, that is, is it beneficial for him to add another team member? Previously, he spent most of his time repeatedly checking the mistakes and missing details in the project management system. If he assigns these tasks to new team members, he and his designers will be able to undertake more important contracts.
At the same time, he is also looking for suitable tools to help him solve such management problems.
At present, he has several website design projects under way at the same time. However, many projects often have problems more or less because of inadequate process management. And if there is a process management tool to help him organize business processes, so that everyone in the team has a set of correctly executed workflow, then he can save time and even spend time on accurate training of employees. Let the team members get started faster and then help him solve more projects.
Then, in the process of enterprise process management, is there any other way to help it improve management besides buying a process management tool?
The answer is, of course, yes. That is to learn and organize a set of process management methodology. Help your enterprise to optimize its business management process to the maximum extent.
Based on this, I share seven cases below to help you open your mind and correctly sort out business process management.
What is business process management? Business process is a set of related structured activities and steps carried out by individuals or equipment in an enterprise to achieve the basic goals of the organization, such as profit maximization and customer satisfaction.
Business processes can be repeated at all enterprise levels and visible or invisible to customers.
Some related concepts about business process management (BPM), process optimization, process mapping, process simulation and process automation are usually regarded as flowcharts or workflows of logical steps.
Business process is similar to a competition, which aims to reach the finish line from the starting point. Depending on factors that are critical to the success of a particular business, different parts of the process may require more attention than others.
Let's take the employee turnover process as an example to better understand:
Resignation application
Try to keep (occasionally)
Resignation approval
Handover of resignation
Salary accounting
leave
Employee turnover processes usually involve these processes. Enterprises strive to retain employees through recognition and negotiation with employees. After the resignation is confirmed, the resigned employee and the company will go through the processes of approval, handover and salary settlement. In addition, resigned employees can also be interviewed by HR, which gives the company the opportunity to improve policies and operations through detailed feedback from resigned employees.
The operation of enterprises depends on business processes, so improving business processes has important strategic significance.
Basic steps of business process realization
Goal setting: define and explain the purpose of the process. Describe how to measure success. How does this process benefit our overall business objectives?
Process mapping: an overview of the process. Flowcharts can be created manually or by software. The blueprint outlines every task in this process.
Assignment process task: Is anyone involved in this task? Manual work can be minimized by assigning systems according to the abilities of team members and/or designing systems in an automated manner.
Testing: Before promoting the whole company or department, test the process to ensure that you get the desired results.
Process implementation: after the process test, if you are satisfied with the results, it should be run throughout the company. You need to communicate with all the people who can handle this task correctly and train them so that they can achieve better results.
Analysis results: By reviewing the process and looking for possible threats in the future, consider ways to reduce risks.
Repeat: once the process reaches the goal, copy the process and track its effectiveness.
Seven business process examples (business process combing) Enterprises implement different processes according to types, industries and locations. , but some processes are also applicable to all business units. The following example will make it easier for us to understand.
1, customer service process
Professionalism, courtesy and professional knowledge are very important when joining new customers. When you get a big client, the last thing you want is for your team to sit there and think, "Well, what's the next step?
If you have a clear and definite process, this situation will become a thing of the past. For example, chestnuts, we take a marketing agency as an example:
Establish an initial meeting (familiar with the customer's business, industry, competition, etc. )
Evaluate the company's goals and assets (make sure you know what your customers want from you and how you can use their advantages to achieve these goals. )
Establish KPI (in order to ensure the results you bring, customers will measure your progress according to KPI. )
Make an action plan (weekly plan, monthly plan, annual plan of the team, etc.). ).)
Customer promotion. Evaluate whether they can accept the proposed strategy. You can start over if necessary. All tasks should be assigned to the appropriate team members.
2. Sales process
The sales process is the foundation of all industries, products and market segments. In most enterprises, please follow these steps:
Propose * * * to enjoy
Quotation sending
negotiation process
Order products/services
Save sales records
Delivery of products or services
Billing process
Payment process
In this process, there are repeated steps, and the workflow and structure can be modified to meet the business needs.
3. Procurement process
To purchase materials needed for business, please follow the following steps:
Determine product requirements
Contact the purchasing department to get the purchase application.
The purchase application is reviewed by the purchasing department.
Send a budget approval request to the financial department, which contains all financial details.
After the quotation application is approved, the purchasing department sends it to the supplier, and the supplier submits the tender.
Then choose the supplier and sign the contract.
After receiving the goods, the buyer checks the delivery quality.
The order and invoice must match before payment can be approved.
Step 4 provide customer service
In the business operation of enterprises, customer service is also an important process. The method comprises the following steps:
Use CRM customer management system to receive customer complaints and questions.
Recognize customers' concerns
Information record of customer relationship management problems
solve problems
Notify customer status
Recruitment process
Billing process
order processing
On-boarding process for new customers
Track your account.
The process of conducting market research
product development
5. Content marketing process
Content marketing is sometimes simple and sometimes complicated. If you don't organize your content marketing into a clear business process, it may make this simple thing very confusing. This chaotic situation may be that many articles are still working (unfinished) during the implementation process.
According to the strategy of traditional marketing companies, we can actually establish the workflow of content marketing in various ways.
Let's take a daily basic article publishing process as an example to sort out the explanation.
The copywriter began to draft the structure of the article and completed the writing of the article. (At the same time, prepare photo copy for designers)
As soon as the article is finished, the marketers will collect the contact information of the target customers for advertising marketing.
Correct the mistakes in grammar, style, spelling and picture design before publication.
Designers make drawings and send them to copywriters.
Correct mistakes and add pictures.
Search Engine Optimizer reviews articles to ensure that they are in line with search engine optimization (if there are no problems, they can be published).
In order to ensure the further exposure of the article, marketers combine advertising with new media promotion.
6, enterprise management process
Business decisions are made using management processes. This includes setting goals, budgeting and forecasting future sales.
The following is an example of managing a business process:
Plan your strategy.
Allocate resources
Marketing activities
7. Delivery process management
In order to deliver products on time, enterprises need to establish a business process in this regard. The process is to ensure the timely delivery of products and simplify the delivery management process as much as possible. Route optimization, automatic dispatch, vehicle tracking, delivery voucher and safe delivery of products are all part of the delivery management process. Through delivery process management, the company can gain in-depth business analysis, improve customer communication and improve customer satisfaction.
System type of business process
Business processes come in different sizes and shapes according to their intended use. When dealing with, designing and optimizing processes, it may be helpful to consider processes in their categories.
operation flow
Operational processes (core business processes) provide direct value to the company's customers and employees. These processes directly generate revenue. This includes product manufacturing, order to cash flow and product delivery to customers.
Process support
The company's process can make money, which is very important for the delivery of the final product. These processes include production, marketing and sales.
The human resources department will not directly affect the customers of the enterprise, but without them, the enterprise cannot form a successful team. Without a skilled team, it is impossible to achieve good results in production, marketing and sales.
Core process
These are the processes of making money for your business and delivering the final product to your customers. Production, marketing and sales are all examples of this process.
Summary:
Improving work efficiency and productivity is a major advantage of business process automation. In addition, they also promote orderly and fast customer service at all levels. Every enterprise has its own business process. Value is delivered to customers, and revenue is generated by business processes.
Reasonable and effective use of business process management tools can not only make our work run efficiently, but also ensure the realization of team goals to the greatest extent. When it comes to business process management, I have used many popular tools in the market, but most of the products have no desired functions, and there are a lot of unwanted functions. I wanted to improve the efficiency of business process management, but it increased the management cost. Therefore, in the choice of tools, we must study and understand more and choose the right tools. Improper tools will only backfire.