The essence of Soubei mode is to rely on the new search tools provided by the Internet to conduct active marketing and discover new demands and markets. It is a new marketing model, based on the spirit of WEB3.0, hypercycle theory, PIC (Personal Information Center) search form, the mechanism to reduce the negative impact of market information asymmetry on consumers, and the core concept of order marketing for enterprises. The biggest feature of Soubei mode lies in "searching" and "gathering", which are the two cornerstones of the implementation of Soubei mode. We can also call Soubei mode the marketing revolution brought by precision search under the condition of "massive demand information aggregation".
The Internet has gone through half a century, and various application technologies emerge one after another. 2 1 century, search engines stand out and develop at an amazing speed. From the initial FTP file system search, to the early manual branch directory search, and then to the full-text search of all network information, search engines have experienced three generations of evolution. With the rise of WEB3.0 technology, the fourth generation search engine is coming out. Especially with the wide application of the Internet, people have gradually developed resistance to a large number of non-target information in search engines-wasting time and energy, which undoubtedly promotes the simplification and accuracy of search engines in professional fields. This undoubtedly creates the best economic environment for the formation of the shell-searching model.
Soubei model fully considered this point at the beginning of its establishment, and devoted itself to building an accurate search platform to let more small and medium-sized enterprises enter the real "order marketing" era.
Soubei mode is based on a new marketing platform-Soubei. Help enterprises actively find customers and view orders. We can see that Soubei is searching for customer demand information. Compared with the current general search platform, it focuses on the search of users' needs and is a subdivision of the traditional search field. Soubei mode is really to help users search for business opportunities. Demand is always happening. If demand information is regarded as a product in the information age, it can be aggregated and reprocessed through a platform, making it valuable and accurate, which can completely rival the shelf display of Wal-Mart and Carrefour. Alibaba, Baidu, Google and other existing network service platforms aggregate product information to help consumers find their own products and improve the user experience and the convenience of information inquiry. They aggregate and organize enterprise products and put them on virtual shelves to help consumers make choices.
Then, how to help enterprises actively find customers through an aggregation method, take demand information as products, conduct large-scale aggregation and classified display, and let enterprises choose through invisible shelves? This is Baker's mission. The function of information base is to summarize and reprocess demand information, and to summarize a large number of messy demand information to form demand orders, so that invisible consumption becomes tangible, clear and accurate.
The cohesive force is mainly manifested in the principle of information base. On the platform of Beike. Com, with the help of my banking function, I can publish information, not only buy my favorite products, but also get information click fee. Information banking is like online banking. The principle of information appreciation is the same as saving money in real life. Information, like coins, will increase in value after being clicked by search engines, that is, coins. One hundred dollars equals one yuan. With the help of the information base, Beke.com is like a demand information aggregator, which effectively sticks to people's consumption motives. Through effective collection, aggregation and processing, a large number of scattered demand signals are transformed into real and effective orders. Therefore, we can call it Beike's demand information base. Com as a customer factory. Its massive, scattered, disorderly and invisible demand is used as raw material, which is catalyzed, processed and produced by network intelligent identification technology, and accurately transmitted to merchants by means of broadband system, thus shortening transaction distance, transaction time and transaction cost and improving enterprise profit space. When refining the search model, Mr. Zhao Zeyu proposed that the search model is a reverse thinking from the essence of business. He believes that from a purely commercial point of view, there are only two kinds of people in the world, that is, people who buy things and people who buy things. Although the buying and selling behavior is symmetrical, from the perspective of information dissemination and acquisition, the supply information of "selling things" has far exceeded the demand information of "buying things" for a long time, resulting in serious information asymmetry.
With the fierce economic competition and the emergence of new sales models, more and more "sellers" begin to hope to get more information about the needs of "sellers", that is, more consumer needs than others, even if the consumer needs are only potential.
To break through this bottleneck, we need to have two abilities; It has huge capital operation ability and super market development ability. On the other hand, it needs a lot of money, superb marketing model, excellent sales staff and long operation time. However, this is unbearable for small and medium-sized enterprises and entrepreneurs, so how to solve the problem of their consumer demand? If enterprises and entrepreneurs have a realistic and feasible plan to own customers quickly, what will be the operating cost and market value of this plan?
Soubei mode will provide people with the latest business solutions through the application of new network technologies, and help small and medium-sized enterprises realize online marketing in a low-cost and high-yield way. Soubei mode helps enterprises accurately locate customer groups and realize active marketing through two platforms of "Souju". Of course, we can also call this marketing model over-the-horizon marketing.
With the help of Beike.com's aggregated information, enterprises can first find, satisfy and make profits through Soubei.com's search platform ... that is, through the search of demand information and the summary and analysis of new demands, they can find new consumption trends, and then create new consumption markets and gain competitive advantages.
This kind of over-the-horizon marketing is not only to improve the marketing vision of enterprises, but also to improve the intelligence and accuracy of their own product display advertisements. Its realization depends on the new marketing means created by Soubei mode-special advertisement.
What is a special advertisement?
Generally speaking, intelligent and humanized advertising, that is, advertising information can eradicate the specific needs of target customers and realize special display, that is, advertising content can be displayed to a specific target audience at a specific time and place. It is another pioneering work after mass advertising and focus advertising. Through special advertising, the product information of the enterprise can be displayed to the target group at the first time, which can improve the advertising conversion rate, improve sales performance and reduce marketing costs.
Therefore, we can see that through the two-way combination of actively discovering target customers and being discovered by customers, Soubei mode makes enterprise operation more intelligent, realizes over-the-horizon marketing and preempts the commanding heights of the information market.
Soubei mode helps enterprises to easily grasp business opportunities and make enterprises and customers zero distance.