First, sensory experience: the audio-visual experience presented to users, emphasizing comfort.
1. design style: it conforms to the aesthetic habits of the target customers and has certain guidance.
Before designing a website, we must make clear the target customer group and analyze the aesthetic preferences of the target customers, so as to determine the overall design style of the website.
2. Website logo: Ensure the protection space of LOGO, ensure the clear display of the brand, and do not take up too much space. 3. Page speed: In general, try to ensure that the page opens within 5 seconds. If it is a large portal, we must consider the communication between the North and the South and conduct necessary stress tests.
4. Page layout: focused, clear and illustrated. Combined with the marketing objectives of the enterprise, the most interesting and marketable information of the target customers is placed in the most important position.
5. Page color: consistent with the overall image of the brand, and the main color+auxiliary color does not exceed three colors. Ensure the viewer's browsing comfort with appropriate color brightness and brightness.
6. Animation effect: coordinated with the home screen, with fast opening speed and moderate animation effect rhythm, which does not interfere with the home screen browsing. 7. Page navigation: The navigation bar is clear, prominent and distinct.
8. Page size: suitable for most browsers (mainly 15 inch and 17 inch monitors).
9. Picture display: the proportion is coordinated, there is no deformation, and the picture is clear. The arrangement of the pictures is neither too dense nor too far.
10. Icon usage: concise, clear, easy to understand and accurate, consistent with the overall style of the page.
1 1. advertising space: avoid disturbing the line of sight, the advertising picture conforms to the overall style, and avoid usurping the role of the host.
12. background music: consistent with the theme of the whole website, the file should be small and not interfere with reading. Set the switch button and the volume control button.
Second, interactive experience: the operating experience presented to users, emphasizing ease of use/usability.
13. membership application: introduce clear membership rights and responsibilities, and prompt users to confirm that they have read the terms.
14. Member registration: the process is clear and concise. After the membership registration is successful, the information will be improved in detail.
15. Fill in the form: use the drop-down selection as far as possible, indicate what needs to be filled in the part to be filled in, and limit the required fields. (such as mobile phone numbers, zip codes, etc.). To avoid invalid information)
16. Form submission: After filling in the form, you need to enter the verification code to prevent water injection. After the submission is successful, a thank-you prompt should be displayed.
17. Button setting: interactive buttons must be clear and prominent to ensure that users can click them clearly.
18. Click prompt: Click and browse the information in different colors to distinguish it from unread content and avoid repeated reading.
19. Error prompt: If the form is filled in incorrectly, the wrong place should be pointed out, and the original filling contents should be saved to reduce duplication of work.
20. Online Q&A: After users ask questions, the background should give timely feedback, and new questions will be displayed in the background to ensure timely reply.
2 1. feedback: users can give feedback at any time if they have any problems in use.
22. Online survey: set up a survey on the issues concerned by users, and display the survey results to improve users' participation.
23. Online search: After submitting a search, a clear list will be displayed, and related characters in the search results will be distinguished by different colors.
24. Page refresh: Try to use AJAX technology to reduce the page refresh rate.
Ajax is a symbol of emerging network development technology. It combines JavaScript and XML technology, so that every time users call new data, they don't need to make repeated requests to the server, but get the data that may be used next time in the browser's cache in advance, so the response speed of the interface has been significantly improved.
25. Open new windows: minimize the number of newly opened windows, avoid opening too many invalid windows, and set the pop-up window closing function.
26. Data security: ensure the security and confidentiality of data, and encrypt and save customer passwords and data.
27. Display path: No matter which level or page the user browses to, he can clearly know the path to see the page.
Third, the browsing experience: the browsing experience is presented to the user, emphasizing attraction.
28. column naming: accurate and related to the content of the column, concise and clear, not too abstruse.
29. The level of the column: no more than three levels, clear navigation, using JAVAscrip and other technologies to facilitate the expansion between levels.
30. Classification of content: Under the same column, different classifications are clearly divided, so don't include or confuse each other.
3 1. Content richness: each column should ensure enough information to avoid the situation that there is no content in the column.
32. Original content: Try to use original content to ensure the readability of the content.
33. Information update frequency: Ensure a stable update frequency and attract visitors to browse frequently.
34. How to write the information: the paragraph title is bold to distinguish it from the main text. The inverted pyramid structure is adopted.
35. Tagging of new articles: Provide different logos (such as New) for new articles to attract visitors.
36. article guide: set up a guide to important content on the home page to let visitors know the information they need. The number of words intercepted in this paper is accurate to avoid being taken out of context.
37. Wonderful content recommendation: Provide wonderful content recommendation on the front page of the channel or the left and right sides of the article to attract visitors to browse.
38. Related content recommendation: Provide related content recommendation on the left and right sides or below the articles browsed by users to attract visitors to browse.
39. Favorite Settings: Set up favorites for members to collect favorite goods or information.
40. Column subscription: provide Rss or mail subscription function.
4 1. information search: provide an information search box in an eye-catching position on the page, which is convenient for finding the required content.
42. Page printing: Allow users to print this page for easy storage.
43. Text arrangement: the title is clearly separated from the text, and the paragraphs are clear.
44. Text fonts: Use easy-to-read fonts to avoid reading obstacles caused by too small or too dense text. You can set large, medium and small fonts to meet different browsing habits.
45. Page background color: Do not interfere with the reading of the main page.
46. Page length: Set a certain page length to prevent the page from being too long and affecting reading.
47. Page browsing: Page browsing of long articles.
48. Language version: different browsing versions are provided for customers in different countries.
49. Fast track: Provide fast track for users with clear purpose.
Fourth, emotional experience: psychological experience presented to users, emphasizing friendliness.
50. Customer classification: classify different visitors (such as consumers, distributors and internal employees) and provide different services to customers.
5 1. Friendly prompt: Give friendly prompt for each operation to increase the affinity of viewers.
52. Member communication: provide convenient member communication functions (such as forums) to enhance members' feelings.
53. After-sales feedback: Follow up after-sales feedback regularly to improve customer satisfaction.
54. Member discount: organize regular member discount activities to make members feel tangible benefits.
55. Member recommendation: Recommend suitable products or services for members according to their information and buying habits.
56. Encourage users to participate: provide users with comments, voting and other functions, so that members can participate more.
57. Membership activities: Regular online membership activities are held to provide members with opportunities for offline communication.
58. Expert Q&A: Provide professional answers to questions raised by users.
59. Email/SMS greetings: Provide email/SMS greetings to different customers on a regular basis, so as to enhance the feelings with customers.
60. Friend recommendation: Provide email recommendation function.
6 1. Website Map: Provide users with clear website guidance.
Verb (abbreviation of verb) Trust experience: The trust experience presented to users emphasizes reliability.
62. Search engine: Search-related content can be displayed at the forefront of search engines.
63. Company introduction: Real and reliable information release, including company scale, development status, company qualification, etc.
64. Investor relations: Listed companies need to provide true and accurate annual reports and financial information to shareholders.
65. Service guarantee: clearly list the company's service guarantee to enhance customer trust.
66. Page title: accurately describe the company name and related contents.
67. Source of the article: Mark the source of the cited article to avoid copyright disputes.
68. Editor and author of the article: indicate the editor or author of the original article to improve the credibility of the article.
69. Contact information: Accurate and effective contact information such as address and telephone number is easy to find.
70. Service hotline: List the company's service hotline in a conspicuous place for customers to find.
7 1. Effective complaint channel: provide customers with e-mail or online feedback of complaints or suggestions.
72. Security and privacy clauses: For interactive websites, it is pointed out that security and privacy clauses can reduce customers' concerns and avoid disputes.
73. Legal statement: Declaring the legal provisions of the website can avoid the enterprise from getting into unnecessary disputes.
74. Website filing: Let visitors confirm the legality of the website.
75. Related links: The links between group enterprises and affiliated enterprises should be related.
76. Help Center: For services with complicated processes, there must be a help center to introduce the services.
In fact, analyzing the user experience of a website is a very detailed and tiring work, but it is of great significance, especially for e-commerce websites with annual sales of tens of millions. If the user experience is done well, the conversion rate can be increased by one thousandth, which will promote hundreds of millions of sales. Do you think we should pay attention to it?