From 2065438 to March 2009, Irina Komisina, a senior researcher at the Russian Institute of Strategic Studies, wrote that the academic community has long believed that the aging of the population will bring about problems such as increasing the burden of economic activities and long-term budget imbalance, but they can also become new resources for economic growth and expand the labor, consumption and production markets. In fact, while "three provinces in the top four GDP are deeply aging" has become a social hotspot, there are more and more elderly people like Grandma Yuan who are addicted to various new products and services. From the perspective of supply and demand, their existence has become more and more important.
Singing loudly when taking a driver's license test ... the "tide life" of the elderly
"This is our point. Remember to look at the left rearview mirror when reversing. " At 9 o'clock in the morning, under the guidance of the driving school coach, Wang Yong is learning to return to the warehouse. He is 69 years old and applied for driving with manual transmission. He is one of the oldest students in the driving school. Since August this year, he will come to practice driving on time every day as long as the weather permits.
"After getting a driver's license, the quality of life should be improved a lot, so I am also very motivated to learn." Wang Yong said with a smile that in order to learn driving, he even took out the energy of working when he was young. If he doesn't understand, he will ask. Although not as fast as young people, they have basically mastered the main operations.
Unlike Wang Yong, who pursues the expansion of life radius, Qin Jianhui was an out-and-out "literary youth" when he was young. After retiring last year, he finally found time to regain his hobby of singing. Now, as long as he has time on weekends, he will invite three or five friends to KTV to show his voice. "You can sing whatever you want. There is also a song ordering template specially prepared for us in the song list. I used to be timid in singing, but now I am not afraid at all. " Qin Jianhui said.
The consumer market for the elderly should not be underestimated and has great potential.
"First of all, we must solve the psychological pressure. Don't always think that you are old and dying. " The 69-year-old Wu has just passed the subject four test of manual driving license, which means that he can officially drive on the road. Summing up the experience of learning driving, Wu Shuo should keep a good attitude on the one hand, and choose a suitable driving school on the other.
"Many elderly people come to consult about learning to drive. Most of them have cars at home. Sometimes their children don't open and they want to move. " Zhang Jianming, president of Changsha Expedition Driving School, said that in fact, before the upper age limit of driving test was relaxed, there were many students over 60 in the driving school. According to the previous teaching experience, the learning cycle of elderly students is relatively long, so it is also required to be equipped with coaches. "Realistically speaking, older students will be slower. We have specially equipped more patient and experienced coaches to teach senior students. "
According to the series report "The Hidden Value of an Aging Society in China" released by Weimai Wavemaker, the annual consumption capacity of the elderly population in the first-and third-tier cities in China is as high as 6.64 trillion RMB. Analysts pointed out that the demand for old-age care services in China is huge, and the prospects are broad. In the future, social capital has great potential in the fields of pension real estate, medical institutions, community pension, domestic service and so on.
Alibaba's Digital Life Report for the Elderly shows that since the outbreak of new crown pneumonia, the silver-haired people over 60 in China are accelerating to embrace digital life. In the third quarter of this year, the monthly active growth rate of mobile phone Taobao elderly users far exceeded other age groups. At the same time, from 20 17 to 20 19, the compound growth rate of consumption amount of the elderly reached 20.9%, and the year-on-year growth rate of consumption amount during the epidemic period ranked second, only after 00. According to the statistics of Flying Pig APP, in 20 19 years, the overall consumption of consumers after 60 is three times that after 00.
Technology helps hundreds of millions of elderly people to cross the "digital divide"
Wang Zhiyong, a researcher at the Institute of Population and Labor Economics, China Academy of Social Sciences, said that with the increasing scale of the elderly population in China, the "silver-haired economy" will play an increasingly important role in China's economic system in the future. "But it is worth noting that the contradiction between the diversification of the needs of the elderly and the simplification of products and services provided by society is obvious. The application of new technologies to the elderly is one of the vents of future social innovation. " Wang Zhiyong emphasized that there is still a "digital divide" among a considerable number of elderly people, and they face many difficulties in seeking medical treatment, traveling and online payment.
In response to this new topic, some experts pointed out that on the one hand, it is necessary to train the elderly in a targeted manner and teach them to adapt to new technologies and products through community and voluntary services; On the other hand, it is suggested that smartphone developers develop some customized software to optimize products and services for the elderly.
165438+ 10, the General Office of the State Council issued the Implementation Plan on Effectively Solving the Difficulties of the Elderly in Using Intelligent Technology, focusing on seven kinds of high-frequency problems and service scenarios involved in the daily life of the elderly, and making it clear that by the end of 2022, the level of intelligent services enjoyed by the elderly will be significantly improved, the convenience will be continuously improved, and online and offline services will be more efficient and coordinated to solve the problems faced by the elderly.
Lu Jiehua, a professor and doctoral supervisor in the Department of Sociology of Peking University, pointed out: "In addition to the implementation plan, I think the core issue is how to consider these special groups when society, enterprises and families formulate and implement policies in the digital age, and create a space for them to enjoy public services and more humanistic care under the premise of being safer and more convenient."
"To tap the potential of the' silver-haired economy', it is necessary for the government and enterprises to act together and make systematic planning. At the same time, integrate the forces of all sectors of society, promote the digitalization of medical services for the elderly, improve the quality of medical services, and tap the potential of medical care for the elderly. " Wang Zhiyong said.