Zhang Qi, a graduate student majoring in Asian finance at Osaka University, jumped from a top 500 service company to help private enterprises in China. Zhang Qi believes that the development of private enterprises is faced with internal troubles such as shortage of talents, shortage of funds, imperfect management system and difficulties in innovation, as well as external troubles such as rigid growth of raw materials and labor costs and intensified competition pattern.
Zhang Qi is the first in the industry to propose that what enterprises need is not courses, but services. What they need is not training, but landing after training, changing the behavior of management team, improving enterprise performance, and creating a one-stop intellectual service organization integrating training, systematic consultation, talent incubation, investment and financing.
The process of Zhang Qi's popularity:
1, Zhang Qi's real identity is an entrepreneurial tutor, and she works as a consultant for many enterprises. The powerful company behind it released a large number of videos about Zhang Qi's lecture by using Tik Tok and other self-media platforms, making it popular.
2. Close to Zhang Qi's background, her profile is written as follows: new business architect, global traffic architect, expert on enterprise profit growth model, senior business consultant of top 500 enterprises, and she has served many enterprises such as Easy Parking, Ping 'an, Heiliubao, Branch Holding Company and IDO Jewelry 100.
3. In the short video, she also mentioned: 17 years, I have been studying enterprises every day, giving counseling, training and consulting to more than 100 brand enterprises, and then doing my own products and services to the extreme like a craftsman.
4. Therefore, she doesn't recognize the statement that she was born, and repeatedly emphasizes that there is no birth, only unknown efforts.
Her popularity has been established for a long time. She said: I just need a spread, so where do we spread it? In a short video. In fact, as early as 20 19, Zhang Qi made a short video, but it didn't play well. She explained that she was used to giving lectures to real people offline, and suddenly she had to broadcast it on the screen, which was very uncomfortable, and the appeal of oral broadcasting was limited.
6. At that time, Zhang Qi also spent a lot of time and energy on the content, but he was not acclimatized and the input and output were not proportional, so he returned to the offline.
7. In 2022, Zhang Qi returned to the short video and made a beautiful turnaround.