Xpeng Motors has recently become a hot topic again due to the discussion of netizens. Some netizens asked on Zhihu's website: Why do we think that many foreign brands are named after their founders, but it is difficult for China brands to accept naming after their founders?
The post points out that many foreign companies are named after their founders, such as Ford, Honda, Toyota, Mercedes-Benz and many other famous brands, while local brands in China are named after their founders.
This topic thrown by netizens is somewhat negative or biased towards domestic independent automobile brands named after their founders. I like to answer these questions from netizens through social media. Of course, the chairman of Xpeng Automobile will not let go of this "big event" that concerns his reputation.
In response to this post, He Xiaopeng responded: "I feel that this question is aimed at Xpeng Motors." .
Regarding the origin of the name "Xpeng Motors", He said: "Xpeng Motors" was originally called "orange car", but when registering the trademark, many good names were already occupied, leaving only "Xpeng Motors". At that time, co-founder Henry also asked if it could be called "Xpeng Motors".
He said frankly that he was worried about naming the company "Xpeng Motors". As an investor, the most taboo is to put money and people into it. At this time, he finally convinced himself and his family.
He Xiao Peng said, whether it's XPENG Motors or XPENG? As long as the scientific and technological intelligence of the products and the quality technology of manufacturing are good enough, the brand Xpeng Motors will be known, believed and recognized by consumers in the end.
Xpeng also responded in the official Weibo. "A loud brand will be a plus item, but the strength of the product is the ultimate factor that determines the level of the brand, not just a symbol or a name."
It is understood that since Xpeng Motors was successfully listed in the United States, the sales momentum has advanced by leaps and bounds. In the month of this year 165438+ 10, Xpeng sold 4,224 vehicles, setting a monthly sales record in 2020, with a year-on-year increase of 342%. It increased by 38.9% month-on-month, of which Tucki P7 sold 2,732 vehicles. This year1-1/month, the cumulative sales volume of vehicles in Xpeng was 2 134 1 vehicle, an increase of 87% year-on-year.
Auto Minsheng Network Comments:
Speak with product strength. This may be what Xpeng wanted to say but didn't say it directly.
Whether naming a car brand after a person's name or choosing a car brand that has nothing to do with the name, I think as a consumer, I finally care about not only the name, but the product strength and the brand strength that shines after precipitation.
A name will not determine the success of a car brand, but whether it can be operated is the key to determining a car brand.
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This article comes from car home, the author of the car manufacturer, and does not represent car home's position.