? 10/0 On October 24th, JD.COM held a press conference on JD.COM real estate business with the theme of "Choose a good house in Beijing and enjoy Beijing's success", and announced the specific plan to enter the real estate industry.
? At the press conference, JD.COM announced that its JD.COM Mall real estate channel was officially launched. At present, 82 developers and 35 service providers have settled in, involving 2027 projects covering more than 20 cities.
? The person in charge of JD.COM real estate business once announced at the press conference that the goal of real estate business is to become the champion of traffic and online transaction volume in the next five years. In an interview with the media, JD.COM was revealed. COM innovative e-commerce profit model-breaking the traditional e-commerce that makes money by advertising with the idea of operation. In addition, JD.COM aimed at the huge interest chain behind the real estate.
? JD.COM enters the game and tells a new story. These two keywords have attracted the attention of developers and industry insiders. As an "unprofessional player", Will JD. Is there a better ending to the story of COM?
? ? Adhere to the true nature of service providers.
? It is understood that JD.COM will build a real estate service platform from three aspects: establishing connections, enabling operations and creating explosions. In addition, JD.COM Real Estate will use the "Retail Gene" to help developers and buyers establish more channels, more ways and more scenarios.
? At the press conference, it was said that JD.COM Real Estate will build a dedicated team around commercial real estate, industrial real estate, tourism real estate, pension real estate and overseas real estate, and conduct in-depth cooperation and customization with developers and agents to develop category explosions.
? At present, JD.COM real estate has been launched in JD.COM Mall, and consumers can also learn about the houses launched by many developers through JD.COM. JD.COM Real Estate will encourage developers and consumers to establish omni-channel connections inside and outside the station, online and offline. Through the "Beijing X Plan", the connection between JD.COM and Tencent, Baidu, Netease, 360 and other traffic centers will also become the traffic source of JD.COM real estate projects.
? According to JD.COM, JD.COM chose to enter the real estate industry at this time.
? ? Three kinds of weapons
? The biggest advantage of JD.COM lies in the advantages of a large number of customers and platforms. Moreover, there are many kinds of goods currently sold in JD.COM, including financial products such as JD.COM IOUs. When helping developers to do marketing, JD.COM can innovate. For example, you can help developers to promote and purchase in a limited time. When promoting, you can combine the purchase with decoration and JD.COM white bars. For example, if you buy a house on the platform of JD.COM, you can give priority to the purchase of decoration materials, or you can get a certain amount of JD.COM IOUs.
? According to a person from the real estate department in JD.COM, the JD.COM real estate department will help the developers who settle in JD.COM Mall to introduce operators or operate by themselves, which is different from letting Taobao real estate be operated by the developers themselves. Without Taobao, JD.COM will be more efficient.
? We will continue to pay attention to the future development of the real estate industry in JD.COM.