First, the strategy formulation before the daily sale
Whether it is playing daily specials or snapping up, as long as it is playing activities. I suggest that you must make a clear activity strategy, because a good activity strategy is the guarantee of maximizing the effect of the activity. First, the number of tourists forecast model
Since we want to have a good daily special, we need to pay attention to the number of daily visitors and daily conversion rate. The "visitor number prediction model" in the above picture is an example I will give you. You can measure it according to your registration number and the proportion of sales you want to complete.
B. Supplementary forecast model of the number of visitors Everyone who has participated in the activity knows that it is difficult to guarantee our performance in the activity only by relying on the traffic brought by the activity. Therefore, on the day of participating in the activity, in order to make the baby achieve a result in your mind, you need to use the through train, taobao guest, regular customer marketing and even drilling exhibitions.
In short, in addition to the baby itself, you have to rely on yourself to make your activity sales come up.
C, the activity price must be awesome. This is a "spectacle" I saw on the daily special price the other day, and I want to share it with you. I won't say much about the price. Since it is an activity, it is necessary to give strength, and it is necessary to give consumers the most authentic and powerful concessions, provided that they protect their own interests.
Second, maximize the effect of daily special activities.
As an old driver, I tell you without reservation. To do Taobao, the supply of goods is very important, the skills are very important, and the operation is also very important. No matter how good the technology is, it won't help if you don't operate it yourself. How did it work in previous years? . It's your fault that everyone else brushes and you don't. I dare say that none of the Crown stores before 20 15 were below 10000.
But I can't brush it now. I really can't brush. It takes a lot of money and effort, but I can't get the result. If there is a friend who is lucky enough to report it, I hope you will cancel this idea.
This is the routine operation method I summarized: a. Supplementing the flow through train with the moving baby through train, which must be based on the better driving through train at ordinary times. Try not to open it temporarily during the event, and the conversion rate is difficult to guarantee. Taobao customers
During the activity, increasing commission and using high commission will affect sales. If you usually play taobao guest, you can communicate well in advance to prepare for the activity.
Old customers marketing old customers have a very big weight in Taobao this year. Why? As we all know, platforms like JD.COM and Jumeiyoupin are now diluting Taobao's traffic. In order to keep old customers, Taobao released a daily special price to let big sellers enter, so that the quality of products can be guaranteed.
Therefore, everyone must pay attention to maintaining old customers and establishing their own old customer base. To paraphrase, it takes a thousand days to raise troops and a thousand days to use them. Just for your understanding, there is no other meaning.
Store recruitment, heart selection and details page home page aggregate traffic.
That is, your shop sign, the first page of the details page, etc. They are full of information related to the event on the day of the event, conveying the message that "you will regret if you don't buy it" to consumers.
B. Improve the activity conversion rate, associate sales and recommend cost-effective products.
Set up commodity interest points or advertising language to attract buyers.
C. remind customer service to get ready. This kind of dazzling seems to be nothing, but it is a detail that many small and medium-sized sellers ignore. Many friends passed the daily special price and then waited for the explosion the next day. As a result, they found that many people consulted, but not many people placed orders. And even the consultation is too busy. So be sure to remind the customer service to get ready before the event. Edit quick phrases in advance to promote users to place orders.
Edit the reminder, and if you don't pay, you will be reminded.
Third, the maintenance of traffic and sales in the later period
A, fill the sales volume with the baby pit filling mode; Use different babies to participate in the remaining four daily activities; Promote taobao guest; C, pull keywords to rank through trains.
D, adopt disguised price reduction sales methods to maintain price stability.
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