(1) survey name; (2) the purpose of the investigation; (3) the contents of the investigation; (four) the scope and object of investigation; (5) investigation methods; (6) investigation schedule; (7) Investigate the budget.
model
Salary survey plan
The original plan has not been implemented in the company, so it is put here for your reference.
1. Investigation purpose: To prepare for the investigation and formulation of a salary system that conforms to the company's development goals, motivates employees, is fair internally and competitive externally.
Two. Implementation time of the survey plan: September-65438+February (preparation started in late August).
Three. The implementer of the survey plan: Human Resources Department and related consulting companies.
Four. Respondents: salaries of the same industry, the same position and the same enterprise nature in Shanghai and Beijing.
Verb (short for verb) investigative steps:
Determine the target, determine the scope, select the survey, implement data analysis, and evaluate the feedback.
Item subdivision of intransitive verbs:
1. Determine the objective: analyze the internal and external environment of the company; Development planning and trend prediction; Enterprise management stage and strategic analysis;
2. Determine the scope: specific post (job analysis and job evaluation);
3. Survey selection: consulting company information collection; Contact and communication; Choose; of course
4. Investigation and implementation: Understand the investigation.
5. Data analysis: data comparison; Salary orientation (designing salary structure; Salary scale and wages) to calculate labor costs.
6. Evaluation feedback: investigation summary; Perfect salary system; Improvement of salary system
Seven. Division of labor and time: see the division of responsibilities diagram.
Eight. Expense budget: (calculated according to the post conditions to be inspected, the total expense cannot be estimated temporarily due to unclear conditions)
Post conditions = number of regions x number of posts x number of industries (general post conditions are 500 yuan/unit).
Contents and steps of market research
Before starting a business, we should conduct various market research. It covers a wide range. In order to ensure that the investigation can achieve good results, it is necessary to formulate reasonable investigation steps. Let's briefly introduce the contents and steps of the pre-sales market survey:
(1) Clarify the problem under investigation Before starting the investigation, the investigator must clarify what the problem is and what the purpose is. We should work out what we need to know according to the object to be investigated, and then set the goal of the investigation, so that the investigation can be carried out reasonably.
(2) After the preliminary situation analysis determines the survey object, there are often many complicated problems, so we should reduce these problems. By deleting some information that can be understood immediately (such as the geographical location of competitive stores), the scope of investigation can be narrowed.
(3) Conduct a formal investigation When you have first-hand and second-hand information, you should visit experts, get information from people who are proficient in this issue, and understand the opinions of users. Make an investigation plan, including what information to investigate, who will investigate the plan, what method to investigate, where to investigate, when to investigate, whether it is one investigation or multiple investigations, questionnaire design, etc.
(4) Data collation and analysis When collecting data, it should be edited and collated to check whether there are any errors in the survey data. Errors may be statistical errors, improper design of questioning conflicts, editing by interviewers, and respondents answering questions. When sorting out the data, we should eliminate the wrong information, then classify and count the remaining data, and finally draw a conclusion. Through the analysis of the data, it is determined that the above four steps are simple and universal. If there are special circumstances in the investigation, some steps can be repeated or added, as long as the named investigation procedures are completed in an orderly manner. In the investigation, we should also choose the correct investigation method. There are many methods of market field survey, including inquiry, observation, experiment and interview survey technology.
(1) Inquiry method, also known as investigation method, is also the most commonly used and basic investigation method. Investigators understand the market situation by asking the respondents.
1. Personal interview: Investigators get information by talking face to face with the respondents. 2. Telephone interview: get information from the respondents by telephone. 3. E-mail inquiry: Send the designed questionnaire to the respondents and ask them to answer it before sending it back to collect information.
4. Indwelling inquiry: give the questionnaire to the respondent, explain the filling method, leave the questionnaire, fill it out by yourself, and then take it back on schedule to obtain information.
(2) How are the competitors distributed?
The first thing to investigate should be the distance between the competitive store and our store. If the competitor is strong and wants to set up another portal, it is necessary to choose a place far away from the competitor's store; If you think you have enough strength to compete with the competitive stores, you can open the store next to the competitive stores, so that customers can quickly understand the advantages of your products through comparison. Sometimes, competing stores can also effectively attract customers, so that customers can come to your store while patronizing competing stores.
Secondly, investigate the location of competitive shops. Understand the geographical location of competitive stores and analyze why there are more customers. Where your own store should be opened can be decided by investigating the location of competitive stores. Sometimes we can learn some living habits of people in this area through investigation, so as to decide ourselves.
(3) competitor's products
Our competitors' products are directly related to ours.
Competitors, product categories and market share can determine what kind of clothes your store should sell. If the market share of competitive stores is high, it is necessary to avoid being too similar to the products of competitive stores, so it is not easy to open up sales. You can choose different grades and types of products or products that have a joint effect with the goods you sell. For example, your rival store is near your store, which mainly sells women's clothes and has a high market share. You can investigate the types of women's clothes it mainly sells first. If he mainly wears casual clothes, you can consider opening a men's or children's clothing store. In particular, opening a children's clothing store next to women's clothing will definitely have a good effect.