If no one buys a house, won't the real estate agent lose money selling the house?

Economically speaking, when the commodity price is too high, the market supply of this commodity will be more and more, because high profits will drive investors to increase the supply in the commodity market, which will lead to the decline in the sales price of the commodity market. Therefore, in the future, developers are likely to sell houses at a loss. In a market economy, in any industry, someone must make money and someone must lose money. This is the state that a healthy industry should have. Every enterprise in an industry has huge profits, which only shows that the industry is still in the development stage and has not yet reached the stage of full competition.

The same is true of the real estate industry. Although under the special national conditions of China, the demand will be much higher than the supply for a long time to come, it is undeniable that the current property market is in the stage of oversupply, which leads to losses and even bankruptcy, which is not surprising. When the market is good, developers can set prices according to the market, and when the market is bad, they should set prices according to the market. How much the project can sell and how much you want to sell are two different things. If your cost is higher than others, you deserve to earn less or even lose money. This is the iron law of market economy.

And housing enterprises should think that the profits of enterprises should be measured as a whole. I have ten projects, three lose money, two lose money and five make money. Generally speaking, it is still profitable. The project that loses money loses 30 million yuan, and the project that makes money earns 1 100 million. Why can't we guarantee the normal operation of the project of selling houses at a loss to make money? Therefore, a real estate enterprise should consider the capital and profit of the enterprise as a whole. For some high-cost projects or projects with low market, the loss will be a loss, and the cash will be returned from the shipment to ensure the profits of other projects. Or a project sells some houses at a loss first, and then uses profits to make up for the current losses after the market improves in the later period. This is an ideal means to solve the current capital chain crisis.