Turn on the computer in the morning, use the webmaster's tools to check the snapshots, collections, changes in external links and keyword rankings of the day, and cut the picture once a day (this is very important). After getting into the habit, compare screenshots every day and find problems through some small changes. For example, why is the snapshot not updated? Why did pseudo original Baidu publish 5 articles and only included 3 articles? Why did the chain increase yesterday and decrease today? Which keyword is disconnected again? Why? Through these reasons, if you recall the work you did a few days ago, you will probably know the reasons, so that the website will not be suddenly washed away by doctors, and you will be able to touch Baidu's temper over time, at least you will not make a big taboo.
Second, check the friendship links.
As SEOER, we should supplement and adjust our friendship links every day. By checking the friendly links every day, we can know the general state of the website operation of the link side, delete the links whose home page is not the first in time, and adjust the links with slow snapshot update and too many external links. If you exchange friendship links every day, when the friendship links on the website increase steadily, you can gradually adjust the irrelevant and low-weight friendship links.
Third, check the source of traffic.
For promotion and marketing, you must know where your customer base is. By looking at the traffic source and traffic conversion rate in the station, you can probably know your user base and suitable marketing methods. We can judge which words can bring traffic according to keyword ranking, and we can find out which long-tail words can be strengthened and expanded through the traffic brought by long-tail words. Sometimes you will even be surprised to find that a friendship link can sometimes bring you ten IPS, which is an important clue to your future promotion strategy.
Fourth, browse SEO and webmaster forums.
Almost every webmaster will check the data of his website first thing in the morning. If the differences are too big, most of them will post to the forum for help and consultation. Similarly, we can learn about their new actions through the content posted by search engines yesterday, so as to analyze whether the data fluctuation of his website belongs to common reasons or their own reasons.
5. Check the latest information of your industry.
If a website wants to improve its weight, the updated information must be improved in time. For most webmasters, they may not be able to capture and write the latest information, so it is also friendly to search engines to reprocess and republish these latest information appropriately. You can look for this information from Baidu News first, and then trace it to news source step by step, and then you can subscribe directly, and try to update it synchronously, so that the effect of weight promotion is obvious.
Publish link information in high-weight places such as forums, blogs, web extracts and post bars deployed by yourself.
If the website traffic mainly comes from search engines, obviously the chips are too concentrated. If one day the website is inexplicably k, the consequences will be very serious. So we need some affiliated operators to introduce traffic. By posting in high-weight forums and blogs, effectively planning title keywords and leaving website link information at the bottom of the content, some traffic can be introduced and the risk of website abnormality can be reduced. At the same time, it can also increase the weight. It should be noted that the articles updated on the website that day are best sent to other forums and blogs the next day.
Spend an hour studying every day.
Internet is a rapidly changing industry, especially SEO. The SEO knowledge I trained in the first half of the year is out of date now, so every SEOER should have a humble attitude, and you don't have to learn SEO. You can learn some web page editing knowledge, PS skills and copywriting skills, which can't guarantee you to become a top SEOer, but it can make you grow into a qualified webmaster.
Eight, participate in more circles and make more friends.
Most technical people don't talk casually and don't like small talk. Once they talk about topics of interest, they will talk endlessly. Making more friends will broaden your future and broaden your thinking. Contacting people with different majors can help you better move from technical upgrading to operational management.