The relationship between the government and the public refers to a scientific activity that takes the government as the main body and establishes good relations with the public by giving play to the functions of decision-making consultation, public opinion guidance, information exchange, coordination and communication, public service, image building and crisis management, so as to maintain the good image of the government and embody the government management thought. There are several meanings in it: 1 The main body of the relationship between the government and the public is the state administrative organ, which has the authority of social welfare and government behavior; 2. It has the function of communication and code of conduct, and has the policy and monopoly in communication; 3. Establish good relations with the public and involve the whole people; 4. It embodies the government's scientific management thought and has the function of effectively maintaining the good image of the government.
Local government refers to the general name of government organizations that manage the affairs of an administrative region of the country. It should be for the central government. Except special administrative regions, local governments in China are divided into four levels: provincial, prefecture (city), county and township (town). At present, the main role of local governments in China is to connect the central and local governments, not only to convey the spirit of various instructions of the central government, but also to implement the central line, principles and policies; It is also necessary to timely feedback the opinions and suggestions of the local people to the higher authorities and even the central authorities. In terms of public relations, local government is the communication medium between the central and local governments, which plays the role of communication and feedback. Therefore, local governments to carry out public relations are mainly reflected in:
First, the necessity of accelerating the construction of socialist democratic politics
The socialist nature of our country determines that the government is the people's government and the people are the masters of the country. The people have the right to know, participate in and supervise the administrative actions of the government. An important aspect of developing the relationship between the government and the public is that government affairs should be open and transparent, so that people can know the contents of major policies and learn more about the work of the government. Enhance people's awareness of participating in and discussing state affairs, give play to their supervisory role, improve people's sense of identity with the government, make people consciously obey the government's leadership, actively cooperate with and support the government's work, improve people's understanding and trust in the government, promote the shaping of a good image of the government, and accelerate the construction of socialist democratic politics.
Second, we need to speed up the scientific decision-making of the government.
Developing the relationship between the government and the public is the need of scientific decision-making. In modern society, due to the numerous organizations, complex structure, frequent and diverse social activities, the impact is considerable, and the amount of social information has surged, which has increased the difficulty of government decision-making. At present, the era of government decision-making by experience has become history, and it is necessary to introduce a scientific decision-making mechanism. In addition to applying scientific theories, it is also very important to develop public relations and master enough social information, so that the government can grasp the public's opinions and suggestions on government work in a timely and comprehensive manner and understand the likes and dislikes and needs of people from all walks of life, thus providing reliable basis for scientific decision-making.
Third, we need to accelerate the transformation of government functions from management to service.
With the establishment and development of China's socialist market economic system, the administrative environment has undergone tremendous changes, and the direct commanders and participants of the government have changed into guides, coordinators and service providers of social and economic activities. In order to promote the transformation of government functions from "management" to "service", it is necessary to develop the relationship between the government and the public.
Fourth, accelerate the adaptation to the needs of opening wider to the outside world.
Opening to the outside world is the trend of today's world. If we want to open up, we need to know more about China than in the past. There is no doubt that what we need is a good image of China in the world. In this regard, the government's public-private relations can do a lot. We can plan the image of the government as a whole, conduct extensive publicity, and let more people know about China. Especially after China's accession to the WTO, according to the requirements of WTO rules, the laws, regulations and specific operation methods of member countries must be open and transparent, and the existing and newly formulated rules and regulations must be published as soon as possible, and can be easily obtained and inquired. Countries' trade policies and government management behaviors should also be transparent. In case of disputes with members, the published trade policies, laws and regulations shall be taken as the basis for settlement. These requirements are completely consistent with the contents and requirements of government public relations.
Five, to speed up the implementation of public crisis management needs
The so-called public crisis management, also known as government crisis management, refers to the government's management of public crisis events. In addition to the common reasons of the international community, countries also have specific and special reasons. From China's point of view, today's social transformation period is an important reason for frequent public crises.
Since the reform and opening up, China's economy has developed rapidly, with an average annual growth rate of more than 9%. The process of reform and opening up and rapid economic development is essentially a process of interest adjustment. If the improvement of some people's interests leads to the improvement of the interests of the whole social group, and no one's interests are damaged or little damaged, the society will be stable and harmonious at this time, but in fact, due to the rapid development of economy and the deepening of reform, most of them are unbalanced development. During this period, the gap between the rich and the poor and people's psychological gap appeared, and even the "three imbalances" phenomenon of urban-rural imbalance, regional imbalance and rich-poor imbalance appeared. In this situation, the government should strengthen policies and services in public crisis management, including adjusting social distribution policies, narrowing and improving the "three imbalances", caring for and helping the disadvantaged groups, paying attention to and solving people's livelihood, and increasing investment and services in public utilities. Otherwise, with the rapid economic development, the unfair distribution of benefits will easily lead to crisis events; Unfair social distribution and excessive imbalance of group interests will increase the probability of crisis events; The uncoordinated social reform and slow government transformation have added many variables to the deepening of reform in the transitional period, thus increasing the frequency of crises. Therefore, the relationship between the government and the public is an urgent need to speed up public crisis management.
The necessity of intransitive verbs to accelerate the construction of socialist harmonious society
Building a harmonious socialist society is an important task for our Party to build a well-off society in an all-round way and create a new situation in Socialism with Chinese characteristics. Harmonious society is the foundation for the survival and development of government public relations, and also the ultimate goal of government public relations. It constructs the environment for human survival and development from a higher angle, and it is the soil for the establishment and survival of government public-private relations. It can be said that building a harmonious society is a broader and more macroscopic "great cause of government public relations". The relationship between government and public relations is to repair and communicate social harmony from a micro perspective and contribute to building a harmonious society. The relationship between the government and the public can only be established and developed in a harmonious macro-social environment, and can better play its role, achieve social harmony and create a good image.