In the eyes of mall operators, APP and some mobile Internet products can be used for marketing, and another important function is to understand some customers' needs, problems and feedback more quickly and comprehensively. This is much more comprehensive than the traditional spot check and paper questionnaire, which makes the retail business more efficient. The mobile Internet will enable retail enterprises to obtain user experience more accurately and efficiently.
Second, push-a channel to communicate with users
Push is the most direct way to increase APP download and registration, and it is also important to choose the push channel. At present, Weibo and WeChat are the most popular applications because they can chat with friends and share voice and pictures at any time, which also provides a more direct communication way for many app developers and owners. So the most direct and effective way to push the APP is Weibo and WeChat!
Third, from attracting users to retaining users.
How can we attract more consumers when the product types and prices tend to be consistent? Fun marketing is currently the field where e-commerce practices the most on the mobile side. Shenzhen Tengtaiyi is a service company focusing on the mobile Internet industry chain. With more than five years' experience in the mobile Internet industry and a professional team of more than 300 people, we efficiently integrate all kinds of resources, provide enterprises with one-stop services such as business model consultation, user experience design, APP product development and Internet operation promotion, and help enterprises plan and realize the transformation of internet plus, tap commercial value and achieve rapid growth. For consumers, interest freshness is the best shopping guide, and we can create interest in marketing, from simply getting customers to attracting and retaining users.
Fourth, APP applications access QR code marketing.
This strategy, also known as "offline marketing", is a promotion method that combines enterprise APP application with QR code. After scanning, users can link to other activities between the enterprise APP APPlication community and enterprises, or directly install the enterprise app application after scanning, so that each user can put the enterprise into his pocket. As long as the user installs the enterprise APP application, the enterprise can release information tips to the user from time to time, and the latest information will reach the user in the first time to improve the user experience.