The development prospect of e-commerce in China has been optimistic by the industry for several reasons: First, the total retail sales of social consumer goods in China has been on the rise, reaching 12 trillion yuan in 2009 and 20 trillion yuan in 20 10, which is rare in the world; Second, as an important online retail model, e-commerce is becoming more and more popular, accounting for 1.3% of the total retail sales in 2008 and 1.9% in 2009. According to this growth rate, it is expected to reach more than 8% in the next three or four years, so the total sales of 20 trillion times 8% is equal to 65438+. But now in 2009, the overall scale of our online shopping is only 267 billion yuan, which means there is still room for growth of more than 1 trillion, so this market space is very large.
In the field of building materials and home furnishing, this brand-new B+B2C e-commerce model is similar to that launched by Rilong. Actually, it has great potential. In other industries, many enterprises try to contact e-commerce as traditional retailers and build their own websites and e-commerce platforms to sell their own products and brands, but in fact, from the final operating results, many of them end in failure. Even so, these enterprises, as pioneers, have tried the water, which has brought a lot of useful experience for our future research direction. From another perspective, we need to explore and find better and more suitable development channels and ways on this basis. The new model of B+B2C introduced by Rilong.com is representative. The difference between traditional brands and manufacturers lies in their research and development ability, product planning ability and brand marketing ability. Although our existing e-commerce platform still deviates from traditional channels in some areas, the real controller is the entire e-commerce operation system. For example, logistics management system, information system development ability, customer relationship management ability, these new technologies are not all traditional enterprises can do well. If these traditional enterprises are integrated with the professional platform of our e-commerce experts, they will do e-commerce together and give full play to their respective advantages, but it may promote the spread and operation of a new electronic model. So this is a model worth learning. As far as the development of Rilong network is concerned, it also proves the feasibility of this model.
First of all, the biggest advantage of B+B2C mode is that it breaks through the difficulties in the field of product professional management. At the same time, it can be managed in a unified way through the platform of Rilong.com B, so that different businesses have the same service capability and service system to complete their respective product sales.
At the same time, this model is not only a kind of supervision of traditional fields, but also provides a very good e-commerce platform for traditional enterprises to shift from traditional circulation fields to online fields. This platform includes a large number of customer sources, advanced information systems, good customer relationship management systems and so on.
The traditional B2C model itself has certain limitations in product development, and it is more difficult to jump into new fields. Relatively speaking, B+B2C mode can solve this problem well.
B+B2C mode focuses on vertical e-commerce platform. Although the source of vertical e-commerce has a long history, the overall vertical width is different. Only some suppliers with creative and unique products can do vertical e-commerce. Because it sells not only its own goods, but also its own brand or a whole set of life solutions, it can be very professional in this field and maintain a relatively segmented market. This will do better in terms of profitability and brand promotion. The future development space of vertical e-commerce is still very large. Of course, there are potential risks, but such risks may come from within the enterprise.
B+B2C mode transforms the e-commerce platform from a simple commodity provider and information provider to a service provider, which can manage and supervise the problems in the whole e-commerce transaction process. At the same time, it can also provide customers with added value of demand, which is more meaningful than offline traditional channels. B+B2C online mode can produce many different solutions through information flow and Internet management, which may not be realized by traditional channels. For example, with the help of this model platform, Rilong. Com put forward "decoration assistant", "decoration housekeeper" and "decoration Alipay". These services can not only provide customers with a complete set of decoration activities, but also allow the third party to supervise the construction team and design company all the time to ensure the overall quality and effect of the decoration and make the decoration as easy as drinking tea.
The development potential of e-commerce in the future is unpredictable, and one new model after another is constantly emerging. In the end, which model will eventually win and become the industry leader can only be seen as a bright spot and drive the rapid development of the entire e-commerce.