With the vigorous development of e-commerce platform, the fresh e-commerce platform has also developed rapidly. In 2020, the growth rate of online consumption of fresh fruit and food and beverage is much higher than other categories, which are 27.6% and 17.3% respectively. In this context, the scale of fresh e-commerce platform is expanding rapidly, and it is estimated that the scale will reach 3110/0.74 billion yuan in 20021year.
The demand for cold chain logistics in China is increasing year by year.
From 2065438 to 2006-2020, the demand for cold chain logistics in China is increasing year by year. Excluding the special situation of the epidemic in 2020, the growth rate of cold chain logistics demand is also increasing year by year. Despite the epidemic, the first imported food will grow against the trend in 2020. In the first half of 2020, China's meat imports will increase by 74.9% compared with the same period of 20 19, and the annual pork imports are expected to increase by more than 20 1 10,000 tons. According to the calculation and analysis of China IOT Cold Chain Committee, the total demand of cold chain logistics in China can exceed 265 million tons.
The scale of fresh e-commerce has increased year by year.
From 2065438+06 to 2020, the scale of fresh e-commerce in China is increasing year by year. In 20 19, the transaction scale of China fresh e-commerce market reached1620 billion yuan. In 2020, the epidemic broke out in COVID-19, and the non-contact requirement promoted the rapid growth of the network economy and objectively promoted the development of the cold chain logistics industry. The development of fresh e-commerce has helped to expand the cold chain logistics market.
The promotion of "COVID-19 Epidemic" to the fresh food industry also provides opportunities for the further development of the cold chain logistics market. With the increasing popularity of online shopping in the future, it is estimated that the market size of fresh e-commerce in China will reach 31174 million yuan in 20021year.
Cold chain logistics mainly serves the food industry.
The target products of cold chain logistics include general products: agricultural products, poultry meat, aquatic products, flowers, processed foods, frozen or quick-frozen foods, ice cream and egg dairy products, fast food raw materials, alcoholic beverages and so on. Special products are: drugs (vaccines, blood), chemicals, etc. Among them, the proportion of food is as high as 90%, and the proportion of medicine and chemical industry is 9% and 1% respectively.
Demand proportion of different products in food cold chain logistics
In 20 19, China IOT Cold Chain Committee calculated the total demand of food cold chain logistics in China in 20 19 by counting the annual output of six categories of food (fruits, vegetables, meat, aquatic products, dairy products and quick-frozen food) and combining the cold chain circulation rate of each category, compared with 206544,
Among them, the total demand of fruit cold chain logistics is 54.8 million tons/kloc-0.7 million tons, vegetables are 64.8923 million tons, meat is 45.7768 million tons, aquatic products are 38.2332 million tons, dairy products are/kloc-0.6583 million tons, and frozen foods are/kloc-0.08 million tons.
The growth rate of fresh fruit and food and beverage online is obvious.
Due to the closure of offline consumption places during the epidemic, users gradually developed an online consumption mentality, among which the most obvious change was the purchase of fresh fruits and catering categories. According to iResearch data, before and after the epidemic, the users of online shopping for fresh fruit and food and beverage increased by 27.6% and 17.3% respectively, and health care products, automobile supplies, maternal and child, home and department stores all achieved positive online growth.
-For more research and analysis of this industry, please refer to the Analysis Report on Market Foresight and Investment Strategic Planning of China Cold Chain Logistics Industry by Forward-looking Industry Research Institute.