1, positioning
The positioning of website construction has always been a very important topic. To make any type of website, we must do a good job of positioning first. How to locate the website will affect the later operation direction. We need to know clearly the content of enterprise website construction positioning, including: what scope the enterprise does, what services it needs to provide for users, and what advantages we have. Only after a clear positioning can we start the next step. We should remember that the establishment of the company website is a part of all marketing strategies. In order to sell products, we must display company information, product titles, contact information and so on.
2, program selection
After the website is clearly located, the next thing to do is to consider what program software to use to build the website. At present, there are many schemes for website construction. We need to choose the most suitable software for website construction. First of all, we should consider all aspects. It is simple and easy to use, easy to start and operate, and can generate static HTML pages. The code is concise and clear at a glance. For example, enterprises will basically use phpcms or dedecms when building websites. If it is a video website, it will generally use Apple's cms. If it is a forum type, it will use PHPwind. If it is a blog website, it will use WordPress. What kind of program is used to build a website, not only from the positioning, but also from the operation and even technology.
3. Server+domain name
Many people will ignore this point, many people will think that as long as there is a server, but we must also realize that this is a very wrong cognition. After all, the quality of the server determines the speed of opening the website. In addition, if the traffic of most websites reaches a certain amount, it will test the server and have a great impact on the user experience. Many people don't pay attention to domain names and think that only one domain name is enough. This concept is wrong! Invalid reference to hyperlink. Therefore, when choosing a server, enterprises should first understand it, and then decide the ownership of users. Broadband and servers should be suitable for their own enterprises, and it is best to choose a reputable server company. In fact, a short and memorable domain name can better convey. We can say that a good domain name can collect the overall situation for the enterprise to successfully establish a brand image in the future, so enterprises still need to pay more attention to domain names. The server still recommends Fan Yun!
4. Visual experience
Many people know this, but many people don't do it well, and the visual experience is really difficult to do. Because there are many users, everyone likes different visual styles. At this time, you can try to use reverse thinking, don't be too expert, or although you can't be 100% liked by people, you can consider not being a type that most people don't like. Although the visual experience of this design may not be amazing, it can satisfy the user's behavior habits. Many times, seeking uniqueness is not necessarily a good thing, but it may be counterproductive.
The key of enterprise website construction
1. Find out what the website does.
Some websites are to show the image and strength of enterprises, while others are just to promote the products of enterprises. Therefore, before making a website, everyone must first find out what effect your website will eventually have.
2. Design the homepage of the website.
The homepage of the website is the most direct combination of theme content and image, and it is also the key to give visitors the first impression. The theme should be clear, concise and clear. Tell everyone the theme of this site with simple and clear language and pictures, attract the attention of people interested in the site and leave some impression on others. Other websites will add a lot of content to the home page. Of course, these contents can't be put in casually. We should also choose the contents according to the column situation of the website and design the layout according to the primary and secondary relationship. Some websites will choose more pictures to show and add a little text to promote the corporate image.
Finally, in the process of building a corporate website, we need to consider the layout and section of the home page clearly. If you want to add some content, it is best to ensure that the website can be vivid and the content will be updated regularly, so that visitors can get some valuable information no matter how many times they visit the website, thus increasing the frequency of visiting the website and improving the conversion rate.
What are the benefits of enterprise website construction?
Establish corporate image and popularity
You can search some keywords online and find them on your website, so that others can see the strength of the enterprise and understand our enterprise. Using multimedia technology, enterprises can show their products, technology, management, corporate culture and corporate image to users, establish a modern corporate image and increase the intangible assets of enterprises. The high-end atmosphere of a corporate website design, the more it can show the corporate image and popularity, and reflects a soft power from the side. In the sense of advertising, the establishment of the website is a matter of corporate image, and corporate image is also established through the website.
One of the most basic functions of an enterprise website is to show the enterprise and its products in a comprehensive and detailed way. Enterprises can put any information they want people to know on their websites. Such as enterprise profile, enterprise dynamics, enterprise scale, enterprise workshop, production facilities, product appearance, product functions and usage methods, etc., can be displayed on the website and displayed in front of netizens.
Increase the authority and authenticity of the enterprise
Large, medium and small enterprises have their own websites. Whether promoting their own enterprises or providing customer service, enterprises should have their own websites to let users know more about the enterprises. Generally speaking, "an enterprise will not gain the trust of users without a website". No matter what you do, you can't escape the baptism of "survival of the fittest" in the market economy.
Extend business hours and improve service quality.
As an enterprise, we should use the Internet as a tool to expand our business. A website is not only an advertising medium, but also a tireless business representative of your enterprise. Help you answer every "business call" anytime and anywhere, and never ask for leave. A website is also a 24-hour shop, which allows your customers to buy things at any time, thus providing convenience for customers.
Understand customers and master their needs.
Can keep close contact with customers. Whenever users want to know what products, services or new products a company has, or even just want to know what news the company has, they will habitually enter the company's website. Because most enterprises publish all the information of products and services on the Internet, and regularly publish news information about enterprises on the Internet. After the enterprise has a website, it can use the network to communicate with customers.
Develop international business
Your company image and business will be seen by all people in the world who have computers and are interested in your business. Even small companies can easily compete with big companies, and everyone is equal on the Internet.
Skills of enterprise website construction
First, clear the subject and understand the service object.
Before building an enterprise website, it is very important to clarify the theme, that is, the purpose of the site, the type of the site, the user group and the user's preferences. Only when these are clear, then the theme is basically determined.
Paid website construction
Two. Construction station material collection
When the theme of our website is clear, we should attract and retain the content of the website as much as possible, so as to collect materials from newspapers, books, multimedia or the internet, and then take the collected materials as real elements. The construction of website materials, the more materials we collect, the richer the content.
Three. Planning and framework construction of website construction
The planning of website construction largely determines the success of website design, because website planning plays a planning and guiding role in website construction and plays a certain role in the content and maintenance of website construction. Later period.
The layout of the website is like a designer's building. These drawings are well designed and a beautiful building is built. The website construction scheme includes website structure, column setting, website style, color matching, layout design, the use of words and pictures and so on. Before making a web page, we only consider these aspects so that we can come up with a good idea when making a web page. Only in this way can the web page be personalized, attractive and attractive.
Fourth, the overall content construction.
Some of the collected data will be put in the web page, and after twice processing, the page will be more substantial and substantial. The required materials and tools have also been selected, and they are planned into reality step by step according to their own ideas and must conform to FIR. ST is big, the first is simple, and the second is complicated. The so-called big first and then small, that is to say, when making a web page, first design a big structure, and then gradually improve the small structure design. Simple before complex, design simple content first, and then design COMPL. In the process of website construction, the flexible use of templates can greatly improve the efficiency of web page production.
Five. Publicity and promotion of website construction