As a tourist who has been in business for nearly 10 years, I can give you an analysis of the common travel modes at present, mainly including the following:
The first mode: grounding mode, which is equivalent to a factory producing products. Product refers to the design of tourist routes, which integrates resources such as food, accommodation, transportation, entertainment, tour guides, drivers, restaurants, accommodation, scenic spots tickets and so on into one product. There are two main profit models of ground connection, one is pure play group, which relies on packaging products and customers to find all links for centralized procurement, get the price of core resources and earn the difference. The other is to attract customers at low prices, push shopping stores, and profit from shopping store commissions.
The second mode: wholesalers, who have the most core ground connection resources, then package ground connection products by way of round-trip transportation to make local starting products, and then sign contracts with some big clubs, because big clubs have strong offline channels and can better distribute products through their channels.
The third type: a travel agency that focuses on Internet marketing and is good at Internet promotion, focusing on customers. Give the products to wholesalers or local agents to earn the difference.
The fourth type: it is a relatively common traditional travel agency store, which mainly opens offline stores and is mainly good at offline promotion.
Of course, there are also some travel agencies with strong comprehensive strength, which operate at the same time through multi-channels such as ground connection, wholesale, group travel, retail and inter-bank distribution.
Choosing to join a travel agency is indeed the most convenient and efficient way for many people who have no work experience.
1 Travel requires a business license. If you operate the tourism business without a license, the Tourism Bureau will impose heavy penalties.
If you look for resources by yourself, it may take a long time, and you may not be able to find global resources. Even if they are found, many of them are not really reliable first-hand resources. In the tourism industry, you need a lot of first-hand resources from agents, wholesalers and chartered flight businessmen.
On the road of marketing, I will take many detours.
So as long as you find a professional travel agency, you can solve many of the above problems.
So how to choose? There are a few points that I think are more critical.
1 Is the product supply chain of the headquarters strong enough? Because with more and more consumers traveling, the products of many traditional travel agencies have not changed fundamentally, and they are mainly low-end, special price and sightseeing products.
If the products provided by the headquarters can be more abundant and meet the needs of more consumers, not only those who travel with groups, but also those who travel freely.
If the products of the headquarters are not only group tours, but also customized tours, go on road trip, car rental, hotel accommodation reservation, hiking, RV driving, diving test, sea fishing, yachts and sailboats, it would be even better.
I hope I can help you. If you want to know more, you can follow me. Private messages are also welcome.