1. Invisibility of service
The most basic and frequently mentioned difference between goods and services is the intangibility of services, because services are a process consisting of a series of activities, not physical objects. In this process, we can't see, feel or touch services like tangible goods.
2. Heterogeneity
Service is a series of actions displayed by people, and the service provided by employees is usually the service in the eyes of customers. Because there are no two identical employees and no two identical customers, there are no two identical services.
3. Synchronization of production and consumption
Most goods are produced first, then stored, then sold and then consumed, but most services are sold first, then produced and consumed at the same time.
4. Perishability
The perishable nature of services refers to the characteristics that services cannot be stored, resold or returned. For example, a flight with 100 seats, if there are only 80 passengers on a certain day, it is impossible to save the remaining 20 seats for the next flight; The consultation provided by the consultant cannot be returned, re-consulted or transferred to others.
Extended data:
Service generally refers to an activity that provides convenience between members of society, which can usually be divided into paid, direct or indirect economic labor services that provide convenience.
The provision of services may involve:
1. Completed activities (such as cars under maintenance).
2. Activities completed on intangible products provided by customers (such as income statement required for preparing tax returns).
3. Deliver intangible products (such as knowledge transfer information).
4. Create an atmosphere for customers (such as in hotels and restaurants).
References:
Baidu Encyclopedia: Service