Recently, the hottest topic in Shanghai is artificial intelligence.
On July 9, 2020 World Artificial Intelligence Conference Yunfeng Club (WAIC? 2020) opened in Shanghai. For the role and status of AI, the big brothers boldly predicted. Baidu CEO Li Yanhong said, "Artificial intelligence is a technological wave comparable to the industrial revolution." Ma, CEO of Tencent, said, "To achieve' AI is good', we must strive to make artificial intelligence' knowable, controllable, available and reliable', which is a topic facing the whole world."
The landing of AI and the transformation and upgrading of traditional industries are still the most concerned topics at this year's conference.
Those companies with artificial intelligence technology hope to integrate with various industries; Forward-looking enterprises in traditional industries are striving to introduce and bring this advanced productive force into play. Then, after accepting the AI ? ? blessing, how will the automobile and even the wider travel industry change the operation mode of the industry in a way that exceeds people's expectations and further effectively change the lives of consumers?
A combination of the most technologically forward-looking smart car company and the world's largest artificial intelligence company is giving the answer.
Left: Wang Yongdong? Right: Ding Lei
On July 10, at Yunfeng Meeting of the 2020 World Artificial Intelligence Conference, Ding Lei, Chairman of Chinese Express, and Wang Yongdong, Senior Vice President of Microsoft announced a strategic cooperation. Relying on Microsoft Xiao Bing artificial intelligence technology, HiPhiGo, the world's first active artificial intelligence partner, landed in the car. The two sides will provide overall solutions from the pre-assembly design stage of smart cars, provide users with a better transportation experience, and promote the innovative and integrated development of artificial intelligence and transportation industry.
This is the first time that Microsoft has cooperated with an automobile company in the pre-installation stage to mass-produce artificial intelligence products. Chinese Express and Microsoft complement each other in strategy and strength, and targeted planning and team building solutions will give HiPhiGo unique wisdom. The birth of HiPHiGo also reflects that the mastery and application of AI is becoming the core index of the competitiveness of future automobile enterprises.
Why does Microsoft AI want to get on the Chinese express?
Interestingly, artificial intelligence+cars are the fusion of new technologies and old industries, and the cooperation between Chinese Express and Microsoft is also a pair of old and new. Microsoft AI chose to get on the bus for the first time. The partner is not GM and Ford, which have a history of 100 years, but Chinese Express, a startup company that just celebrated its third anniversary this year. , quite unexpected.
In fact, after the automobile industry entered the era of car networking, Microsoft and car companies had a honeymoon period. In 2008, Microsoft cooperated with Ford, and based on the accumulation of its own PC operating system, developed the in-vehicle entertainment information system SYNC+ for the latter, leading the trend. Since then, car company partners have come in droves.
However, due to various reasons, the contact between Microsoft and car companies has decreased.
After the arrival of the era of artificial intelligence, Microsoft will become the best partner of car companies relying on powerful AI technology. However, Microsoft hopes that its technology can realize products available to consumers, rather than castles in the air that can only be seen from a distance. Therefore, we have always been cautious about cooperating with car companies to apply artificial intelligence technology.
From the perspective of Chinese Express, the key for Gaohe brand to "launch" Microsoft AI lies in the product concepts of both parties-last year, the first production car of Chinese Express, Gaohe HiPhi? The release of 1 surprised everyone. Of course, this amazing thing benefits from its sci-fi design, but more importantly, its product concept is thinking about rebuilding the relationship between people and cars. Chinese express pays attention to people-oriented, and product design starts from humanized demand. Microsoft also believes that artificial intelligence should consider human factors, and advanced artificial intelligence should have emotional ability.
In cece? On 1, the addition of more than ten intelligent human-computer interaction functions proves that Chinese Express aims to build a smart car with temperature that consumers can actually perceive, which coincides with Microsoft's product concept of making artificial intelligence truly land.
At the same time, the cooperation between the two sides has strong complementary attributes.
On the one hand, it is Microsoft's comprehensive leading artificial intelligence core technology, covering computer voice, computer vision, natural language processing, search engine and knowledge map.
For example, Microsoft is in the field of speech synthesis (Text? Where to? Speech), relying on deep neural network, can synthesize a kind of self-generated but emotional voice comparable to human voice, which can improve the mechanical sense of voice interaction in the past. Xiao Bing, an intelligent dialogue robot developed by Microsoft using natural language processing, knowledge mapping and other technologies, can freely understand human intentions and conduct multiple rounds of dialogue.
On the other hand, relying on a team with a strong background in the automobile industry, Chinese Express has made great efforts in design, engineering development, automobile scene understanding, and? He has deep attainments in intelligent systems and so on. These tips play a vital role in how to correctly use artificial intelligence technology in automobile and travel scenes.
Undoubtedly, this is a strategic cooperation of great significance to both Microsoft and Chinese Express.
Through Chinese express delivery, Microsoft started again in the era of artificial intelligence, landing artificial intelligence products in the automobile and travel industries for the first time, and seizing the opportunity of a new round of technological revolution to liberate productive forces.
With the help of the AI strength of Microsoft, one of the largest artificial intelligence companies in the world, Chinese Express can think and innovate in smart cars through hi-tech. HiPhiGo equipped with 1 directly benefits ordinary consumers. Furthermore, the "Three Intelligences" strategy of Chinese Express will take smart cars as a direct incision to achieve industrial landing faster and better.
AI stands in the c position in the war preparation competition of the automobile industry.
The cooperation between Chinese Express and Microsoft based on product level may be just the beginning.
According to reports, for the future development direction of technologies such as urban integration and emotional AI, Chinese Express and Microsoft hit it off. The teams of the two sides exchanged visits and technical exchanges for many times, and finally finalized a number of cooperation intentions on 20 19, and started the project.
It is reported that the two sides are currently exploring the establishment of a joint intelligent computing laboratory, and through the incision of smart cars, the cooperation between artificial intelligence technology and automobiles will be extended to larger industrial fields, such as Zhijie transportation, smart travel and even smart cities. This is also the difference between HiPhiGo and all the common mainstream car-machine interaction systems and intelligent car voice control systems.
There is no doubt that auto companies and technology companies are holding hands, and artificial intelligence is "merging" with cars and travel, which is an irresistible trend in the world.
Just in the past June, Volvo and Google Autopilot Waymo reached a strategic cooperation on L4 autopilot; Volkswagen's $2.6 billion investment in Ford autopilot company argo.ai officially arrived; Amazon, on the other hand, spent $654.38 billion to acquire zoox, an autonomous driving startup.
In China, independent brands and even joint venture brands compete with giants such as Baidu, Tencent and Ali, hoping to introduce the latter's capabilities in data, computing power and artificial intelligence. Into short-term product strength and long-term enterprise competitiveness. Even ByteDance, who has nothing to do with cars, saw the opportunity and took the Internet of Vehicles as the incision, and resolutely entered the automobile industry.
For a time, the automobile industry launched a war preparation competition for the future around AI. In essence, the open attitude of automobile enterprises to cooperation with technology companies is the desire for artificial intelligence technology and the pursuit of the most powerful productivity at present. Whoever occupies the technical highland of artificial intelligence will gain a core competitive advantage in the next competition in the automobile industry and even the travel industry.
Numerous senior practitioners, investors and even senior executives of traditional automobile companies have said that data-driven artificial intelligence technology will penetrate into every key link of the automobile industry and become the new engine and new productivity of the automobile industry.
From the function of automobile products, on the one hand, the development from passively accepting instructions to actively providing real and artificial intelligence assistants will change the simple tool attributes of automobiles and understand the needs of drivers, which will become the core product strength of smart cars; On the other hand, artificial intelligence technology will give autonomous driving the possibility of changing the business model of the future automobile industry and improving people's travel experience.
From the automobile production process, the introduction of artificial intelligence technology will make real intelligent production possible. With the precise management of orders and supply chains by AI technology, flexible production and on-demand production will become the standard of automotive smart factories. Automobile production will be able to further reduce costs and improve efficiency.
From the perspective of car sales and service, artificial intelligence based on big data will help car companies achieve accurate user insight and user capture. The participation of AI can not only improve the efficiency of automobile transactions, but also feed back the front-end links such as R&D and production of automobile enterprises by learning the needs of users.
Gaohe HiPhi's first production car was unveiled at the German mainland test site.
HiPhiGo of Chinese Express is the latest and most advanced product for automobile enterprises to adapt to the trend of artificial intelligence and transfer artificial intelligence technology to the automobile industry. HiPhi in Gaohe? On the 1 production car, it will first work as an intelligent partner, with reasoning ability, actively perceive and help users, and support multi-modal intelligent interaction such as vision, hearing and touch.
In fact, before HiPhiGo, some artificial intelligence assistants in the industry claimed that they could provide services on their own initiative. However, although these are all promoted as technical highlights, they have their own shortcomings in accurately understanding users' intentions and actively providing services to users, and they have not been able to get rid of the positioning of "vases" or even "toys" in the car.
HiPhiGo, on the other hand, stands on the shoulders of giants-on the one hand, it introduces Microsoft's artificial intelligence technology without dead ends, which can understand and understand users and think deeply; On the other hand, HOA, the electronic and electrical architecture of Chinese Express, which is characterized by high speed and openness, provides a solid foundation and broad space for the development of artificial intelligence technology. For example, Chinese Express and Microsoft have created an intelligent brain for HiPhiGo to coordinate the comprehensive judgment of multi-dimensional perception such as vision, hearing and touch. Naturally, it can achieve a breakthrough in the accuracy of users' understanding and the initiative of providing services, thus setting a new industry technical benchmark.
The deeper difference is that when Chinese Express and Microsoft defined HiPhiGo, they reserved an extensible extension for HiPhiGo from a more global perspective-HipHigo is not only an in-vehicle artificial intelligence assistant that turns passive into active, but also a set of artificial intelligence solutions that open up the whole link of travel scenes and make users travel without worry.
In fact, Tesla, the head player of smart cars, has repeatedly proposed to rely on artificial intelligence technology to understand users and provide unburdened self-driving travel, but until today, no mass-produced products have been seen. This also shows that such a scheme requires high and comprehensive technology. If Tesla can't solve the technical problem, what about HiPhi? 1 After mass production, with the help of active artificial intelligence HiPhiGo, we can lead Tesla across generations only in intelligent interaction.
Both Chinese Express and Microsoft have invested high-standard resources in such cooperation, which will stabilize their own industry position. In fact, before the cooperation between the government and the publicity, the two sides had already conducted full communication, carried out a lot of research and development and verification work, made important arrangements and layouts, and made clear the appearance, functions and even safety standards of the products.
Moreover, the level of cooperation between the two parties is not only the products in the foreground, but also the data and calculation in the background. This also reflects the deep understanding of artificial intelligence between the two sides-the correct data must correspond to the correct scene.
In the field of artificial intelligence, there have been many cases of unsuccessful combination of foreign technology and local scenes. This is because the technology fed by foreign data has met with acclimatization in the local scene. In this regard, according to the person in charge of Chinese express delivery technology, the cooperation with Microsoft is based on Microsoft Asia Internet Engineering Institute in China. The two sides are familiar with China scene, China data and even realize high-level data sharing, thus avoiding this problem to the greatest extent, which also provides a foundation for further in-depth cooperation between the two sides.
Conclusion:
According to the micro-knowledge, the strategic cooperation between Chinese Express and Microsoft has projected a new trend in the current industry evolution: the importance of artificial intelligence technology for intelligent networked vehicles is comparable to that of engines for fuel vehicles in the past.
The development of artificial intelligence requires car companies to upgrade their thinking and ability in an all-round way-sensitivity and processing ability to data, more open cooperation posture, and attention and support for AI from the underlying architecture. Only car companies with the above thinking, ability and execution can win in the new round of smart car competition.
HiPhiGo, which debuted this time, marks that it has become the leader of industry change with its powerful genes derived from strong alliance, highly intelligent active artificial intelligence, deep involvement in driving assistance function and lower opening level in the future.
This year, due to the outbreak of the epidemic and the continuous deterioration of the market environment, a number of new car-making forces have "thundered" one after another, but Chinese Express, which has been advancing its work at its own pace, has undoubtedly done a very stable job.
At present, this low-key but not lacking strength company is fully promoting the first model, Gaohe HiPhi? The mass production of 1 and the debut of HiPhiGo on the first new car have attracted great attention inside and outside the industry and have already made a blockbuster. At the end of this year, Gaohe HiPhi? 1 Small batch trial production and large batch delivery next year. At that time, it will also be the time for it to prove itself.
From the upcoming high-tech HiPhi? Looking at the name of HiPhiGo, which was first launched on 1, we might as well have higher expectations for it-just like Tesla's autopilot, it draws a clear line with all traditional car manufacturers, and Google's AlPhaGo marks that artificial intelligence has entered a new era. HiPhiGo launched by Chinese Express and Microsoft may also indicate that the automobile industry will truly usher in a new era of artificial intelligence.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.