Set up an image design studio to provide customers with self-image design, meet the spiritual needs of people in civilized metropolises and provide quality services.
Part I: Overview.
I. Project Name: Personal Image Consulting Studio
2. Business scope: personal image consultation, characteristic clothing design and production, shopping guide specialty and color consultant, etiquette image training, group image course, etc.
Three. Project investment: about190,000 yuan.
Four. Venue: 4th floor, Qianhui Women's Boutique, Beierqi Road.
Verb (abbreviation of verb) Project Overview: To provide customers with self-image design (including personal color analysis, dress style guidance, personal makeup guidance, and design and production of characteristic clothing based on color theory), to help unemployed people develop their professional positions, and to provide training guidance for shopping guide specialty and color consultant industry. Meet the spiritual needs of people in civilized metropolises and provide quality services.
6. payback period: about one year.
Part II: Market analysis.
First, the market development status of personal image design industry
Looking at the image design industry market, due to the increasing consumption power of residents, the fashion atmosphere is getting stronger and stronger, and the image design needs more space. Image design is an artistic combination, image design is a personality and image design is a mood. What does image design bring us? It is beauty, happiness, culture and attitude. The same person, who designs tastes, has spiritual strength, a kind of transmission power, and can stand the test of time. along with
With the establishment and development of market economy, commercial brands with image design are becoming more and more important. A good brand can make the goods produce high added value and is an intangible asset of the enterprise. Image design industry market needs image design enterprises to shape and cultivate brands. Service quality is the foundation for image design enterprises to be invincible in the market competition, and the competitiveness of service quality can determine the strength of enterprises in the market competition. At present, the market employees in the image design industry are mixed, and behind the prosperity, the negative image is also increasingly apparent. In the case of low productivity, as long as the goods are cheap and good, they will sell well even without any publicity, which is due to the lack of material and spiritual life. But this era is gone forever. People want high-quality service, which reflects people's pursuit of service quality. In order to meet the competition and challenges in the market, how to actively explore the market and increase the market share has become a new requirement of the business development strategy of image design enterprises.
Second, the personal image design industry market development prospects
With the development of society and the progress of human civilization, personal image design has become an indispensable part of people's lives. Personal image design can shorten people's exploration time, improve their dress taste and quality, and make people feel as confident and attractive as men and women walking on the streets of Paris. From the outside to the inside, stimulate the vitality of life, which can be done through clothing and attitude. Personal overall image consulting industry is a booming emerging industry based on advanced color and image concepts and mature color application technology in western developed countries. Popular in Europe, America, Japan, South Korea and other 28 countries, only a few years after entering China. Like all other emerging industries, color consulting industry will have a huge market development space in China.
Especially in Zhengzhou, a city where historical accumulation and modern fashion blend, people gradually pay attention to their personal image problems and want to have a series of services such as professional and intimate personal image design.
Part III: Cost Budget
1. One-time fixed investment: 5,500 yuan, of which:
(1) down payment for rent 1200.
(2) Decoration fee 500 yuan
(iii) Miscellaneous expenses 1000
(4) Purchase of raw materials for spare equipment and appliances.
(v) Liquidity 800
Part IV: Profitability.
As image consulting is a new industry, it is estimated that it will provide customers with various preferential services at the initial stage of opening, so the gross profit margin is initially calculated to be 30%-40%. The project pricing is as follows: overall image design 50 yuan, individual design guidance 15 yuan. If there are 10- 15 people consulting every day, and the number of people consulting every month is 300-450, it is estimated that:
Operating income: overall image design for 20 people.
60 people *50=3000 yuan
Individual guidance for 200 people
200 people * 15=3000 yuan.
The monthly operating income is 4000 yuan.
Less: raw materials, etc. 1000 yuan.
Rent, utilities, 900 yuan.
Employee: 2,500 yuan
Net profit: 1 100 yuan.
Payback period: 5500 yuan/1 100 yuan =5 months.
Part V: Market risk prediction.
I. Income risk
At this stage. Although the operation mode of consulting studio has been successful in big cities in China, there will be certain risks in developing in second-tier and third-tier cities. First, the consumption ability and consumption concept have not reached the generally required level, and there is a great difference in consumption compared with first-tier cities, so the success of first-tier cities does not mean the success of schools. Secondly, because the service content is abstract, it belongs to intangible goods and embodies intangible assets, and its value is difficult to quantify, so customers need to have a process of understanding and accepting.
Second, technical risks.
Image consultant is a profession that leads the new fashion. With the increasing material and cultural demand, technology should be constantly updated and transformed, involving all kinds of comprehensive knowledge and providing services for different demand groups. In order to prevent technical risks, we must improve our work practice, innovate our brand and make our own characteristics. We plan to study once every three months. Otherwise, backward technology and social development will be eliminated.
Three. Managing risk
Because the technical requirements, personnel quality requirements and service level requirements of this industry are relatively high, the management methods must learn from and refer to the systems of first-tier cities, adopt advanced management models, and reflect economic benefits in strict management systems. In order to prevent management mistakes, we must do a good job in organizational design and improve various rules and regulations. ? Reflect the principle of reciprocity of responsibility, power and benefit, create a good team spirit, give full play to the combat effectiveness of capable personnel, and reduce the losses caused by internal friction.
Fourth, policy risks.
The 16th National Congress of the Communist Party of China proposed to build a well-off society in an all-round way. After the National Employment Work Conference, the government has successively introduced various preferential policies to promote employment and encourage entrepreneurship. Combined with the comprehensive environmental improvement in Taiyuan, the policy risk of this project will be very low.
The sixth part, the relevant laws and regulations of the industry.
1. Go through relevant business opening procedures with relevant government departments according to relevant laws and regulations: industry and commerce, taxation, fire protection, labor and social security departments.
2. Identify various corresponding contracts according to the Economic Contract Law of the People's Republic of China and the Labor Law.
? The seventh part, staffing.
1. The employees employed in this project are mainly unemployed people in this city, with 7 people tentatively. Managers and color consultants 1, color director 1, creative planning 1. 2 color professional knowledge trainers, 2 secretaries and 2 accountants.
Second, the principle of post design: appoint people according to their posts, do their best, not seek the best but the most suitable, and let the joint venturer play the role of joint venture in the joint venture post at the cost of joint venture. Make full use of people's equipment.
The eighth part, its own advantages.
Color consultant is a new industry, which pioneered a new world of color in Taiyuan with advanced thinking. With his love and persistent pursuit of color design, he made a special trip to Beijing to learn from his teacher and became the first student of Ms. Yu Ximan, a color master in China. I am confident that I can develop my skills through unremitting efforts.
Because I have a strong professional interest in color design, I want to match my personality characteristics with my professional requirements. I have a good character of honesty, enthusiasm and stability, and a strong character of hard work and courage to explore. Have certain skills and skills in pioneering and innovating.
Based on my professional ability, I have the virtues of being good at communication, being friendly and lovely, and being easily accepted. So I firmly believe that my efforts will not be in vain, and opportunities are reserved for those who are prepared.
The ninth part, environmental and geographical advantages
China Plaza, located in 3rd Road, downtown Guangzhou, is a large multi-functional store with a wide variety of goods, which is suitable for all kinds of consumer groups, especially the characteristic cultural city on the sixth floor, attracting a large number of middle and high-level cultural figures and Chinese and foreign celebrities. Passenger flow and customer requirements are more in line with the demand level, and color consultants are stationed in it, which forms a distinct shadow with the whole layer of characteristic culture. While attracting people's attention, it has played a role in zero-distance contact with target customers. This kind of choice made by the image design industry, which brings high-positioning services to the public and is considered by people to serve rich civilians, is far better than opening this project to locate hotels and office buildings in other cities. This kind of location will lead to self-isolation and insufficient tourists. Therefore, the geographical location of China Plaza is unique.
The tenth part, feasibility analysis.
First, the scope of target customers.
(1) Personal consultation:
1. Mainly aimed at young people around the age of 25-35, hoping to seek direction by changing their image.
A higher level of development will reduce the employment competition of middle-aged laid-off workers.
2. Special industry personnel (insurance, promotion, public relations, project leader)
3. People in need (job seekers, college graduates, business leaders).
4. People with a monthly income of more than 3,000 yuan.
(2) Collective negotiation:
1. Senior managers of foreign-funded and joint ventures.
2. Senior managers and public relations companies of large domestic companies and enterprises.
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