Starting from "direct chain", China Telecom has successfully explored three chain operation modes: franchise, business alliance and acquisition and merger. Up to now, the Group has more than 500 direct chain stores, more than 3,000 franchised chain stores, 5,000 direct employees and more than 40,000 employees, and the chain network covers 29 provinces, municipalities and autonomous regions in China. Relying on the international chain operation practices such as "direct supplier", "unified purchase and distribution" and "buyout operation", China Telecom has created a unique chain operation mode and formed its own core competitiveness. Since Motorola, the international giant, chose China Telecom as the first integrated direct supply partner in China, Konka, Eastcom, Southern Hi-Tech, Amoi, Bird, Siemens, Shouxin, Dibit and Lenovo successively signed integrated direct supply agreements with China Telecom in June 2003, and China Telecom immediately started the buyout operation of special supply models, and its scale advantages became increasingly prominent.
Second, the diamond family.
Diamond Family was founded in 1997. As a well-known brand specializing in diamonds in China, Diamond Family has formulated a franchise policy with high starting point and strict control based on the experience of China Telecom franchise chain. Through the radiation function of the Diamond Family in the Pearl River Delta region, it quickly expanded to the Pan-Pearl River Delta and the national market, achieving the phased goal of transforming regional brands into national brands. At present, Diamond Family has opened nearly 200 branches in Dongguan, Shenzhen, Guangzhou, Nanning, Xi 'an, Chongqing, Chengdu, Changsha and other cities, and has begun to fully penetrate the primary markets such as Shanghai, Beijing, Tianjin, Qingdao, Jinan and Kunming, and the national terminal network system has begun to take shape. The long-term goal of Diamond Family is to establish a large-scale jewelry and diamond processing and production base in China and build a three-dimensional global jewelry and diamond decoration enterprise.
Third, Zhongyu clothing
On June 5438+065438+ 10, 2004, Zhongyu entered the clothing industry strongly, put forward the idea of building the first brand in China leisure clothing industry, and grafted the terminal network system of telecom and diamond industries in an all-round way, which promoted the in-depth development of integration, and the public access platform began to take shape. This three-legged enterprise development situation has prepared a solid market foundation for improving the circulation capacity of terminal channels. From another point of view, the public access platform built by Zhongyu has been extended in length and width because of the intervention of clothing business. There are more than 300 leisure clothing stores in China.
On June 4th, 2003,165438+1October 65438, Zhongyu Company once again became the only telecom chain enterprise in China that won the title of "China Commercial Brand". In late February, 2003, 12, Zhongyu Trademark successfully won the glorious title of "Guangdong Famous Trademark". With the unprecedented development of logistics and information flow, modern circulation enterprises begin to develop in the direction of integration and intelligence. It is no longer a simple material and information transmission, but a comprehensive and coordinated product and information operation. Zhongyu Industrial Group, an integrated enterprise that takes channel integration as its own responsibility and devotes itself to creating public network channels, is becoming a commercial giant spawned by market economy.