Baidu is not only a search service for users, but also a commercial information retrieval platform. At present, Baidu's main means of profit is Baidu bidding advertisement, followed by online alliance promotion, brand promotion and picture promotion. Other products provide a free service platform for the majority of netizens. Baidu attaches great importance to the promotion of product sales by agents. June 65438+1October 65438+July 2007, Baidu announced to enter the field of e-commerce, taking C2C as a breakthrough, and launched a user-oriented C2C website in 2008.
1. Baidu's business operation mode:
(1) search engine
As a pioneer of Chinese search engine in China, Baidu has formed a brand among more and more netizens. It has become a habit for netizens to use Baidu, which is difficult to be changed by other factors in a short time.
(2) Enterprise bidding ranking
In the early days, Baidu only made a profit by providing search engine services to some big portals. After 2000, the Internet bubble burst and the portal environment decreased. How to make Baidu profitable has become a new problem for its president, Li Yanhong.
As a result, bidding ranking came into being.
The so-called "bidding ranking" means that when searching for a keyword, the ranking order of the results is determined according to the number of bids. Internet users obviously don't click on all the search results, so the enterprise that ranks first through bidding will have the opportunity to win a large number of direct customers' visits. Bidding ranking is welcomed by some small and medium-sized enterprises because of its low cost and "no click and no charge", which is called "affordable marketing for enterprises".
Baidu's bidding ranking has five advantages:
1) The world's largest Chinese online marketing platform with a wide coverage.
Baidu is the world's largest Chinese search engine and the world's largest Chinese website, covering 95% of the country's netizens and responding to more than hundreds of millions of search requests every day.
2) Pay according to the effect, and the average cost of acquiring new customers is low.
Charge in full according to the potential customer visits brought to the enterprise, and there is no charge for no customer visits. Enterprises can flexibly control the promotion power and capital investment, and the return on investment is the highest.
3) strong pertinence
The promotion information of the enterprise only appears in front of the potential customers who are really interested, which is highly targeted and easier to achieve sales.
4) promotion keywords are not limited.
You can register multiple keywords for free at the same time, and the number is unlimited, so that every product of the enterprise has the opportunity to be discovered by potential customers and support the whole product promotion of the enterprise.
5) Full service.
In the field of network marketing, we have a super-large-scale customer service center to provide professional consulting services. After the industry's questioning and wait-and-see, bidding ranking has gradually become Baidu's main source of income, and the "bidding ranking" model was quickly imitated by many manufacturers.