The most important thing to do a questionnaire survey is to communicate with demanders and stakeholders and understand the purpose of this questionnaire survey. Many times, the business side doesn't know what its goal is and what information it wants to collect, so as a user researcher, it is necessary to guide the needs of the business side and help them sort out the research goals and clarify the research problems.
When sorting out the research objectives, we should be clear about the following points: understand why this questionnaire survey is conducted, where the demand comes from (such as product planning, user feedback, leadership requirements), and what information we hope to get through this questionnaire survey. Some surveys will put forward targeted research hypotheses and verify them through questionnaires, so it is necessary to clearly verify what research hypotheses.
The usage scenario of questionnaire survey
Questionnaire survey is one of the most commonly used data collection methods in social research and a quantitative research technique. In the field of social research, quantitative research and qualitative research are like a pair of enemies. They often look down on each other and find it difficult to understand or appreciate each other's practices. But in fact, whether it is quantitative research or qualitative research, it is impossible and futile to try to explain social phenomena perfectly and comprehensively through one method. The best research should be a combination of two main types of research.
Of course, it must be admitted that quantitative research and qualitative research are quite different in many aspects, each with its own advantages and limitations. Therefore, in the actual research process, we should comprehensively consider which research type to choose according to the research theme, research purpose and resource limitation.