marketing management
Marketing management is the analysis, planning, implementation and control of programs aimed at achieving various organizational goals and creating, establishing and maintaining beneficial exchanges and contacts with target markets. * * Plan, implement and control the sales activities of the enterprise to achieve the sales target of the enterprise.
financial management
Finance is the financing of funds. Finance is the general name of currency circulation, credit activities and related economic activities. Finance in a broad sense refers to all economic activities related to the issuance, storage, exchange, settlement and financing of credit currency, even including the sale of gold and silver. Narrow sense of finance refers to the financing of credit currency.
logistics management
Students mainly study basic theories and professional knowledge in economy, accounting, trade, management, law, information resource management and computer. To cultivate applied, compound and international logistics management talents who have certain logistics planning and design, logistics management and logistics operation capabilities and can engage in policy formulation and logistics operation management in economic management departments, trading companies and logistics enterprises. Graduates should have the following knowledge and abilities.
enterprise management
It is a new major after the adjustment of self-taught subjects. This major aims to train professionals engaged in business and other types of enterprise management under the conditions of socialist market economy. After professional study, those who pass the examination should systematically master modern management theory and have a wide range of knowledge. Familiar with all kinds of basic management skills and scientific methods, capable of enterprise management. Business administration is a discipline that studies the basic theories and general methods of economic management of industrial and commercial enterprises, mainly including business strategy formulation and internal behavior management.
Brief introduction of colleges and universities
Shenzhen University is located at No.3688 Nanhai Avenue, Nanshan District, Shenzhen City, Guangdong Province. 1983 was established with the approval of the State Council. 1995 * * The first batch of national undergraduate teaching qualification assessment, 1996 was approved by the State Council Academic Degrees Committee as a master's degree awarding unit. 1997 implements the college system, and defines the school-running idea of giving priority to undergraduate education and actively developing postgraduate education. In 2000, the school-running goal of changing from simple teaching to teaching and scientific research was established.
Learning form
Admission without examination, part-time study, and making teaching plans according to the examination plan.
Enrollment conditions
All China people and citizens, regardless of gender, age, registered permanent residence, nationality and education level, can sign up for the competition. To enroll in undergraduate courses, you need a college degree or above recognized by the state, or you are studying in a college (admission is exempted, and the state recognizes the degree).
Registration materials
ID card scan, diploma scan, 1 inch blue background photo 4, electronic version 1 piece. (The undergraduate should provide a copy of the verification report of the college degree (1)).
Recommended by Shenzhen University for Self-taught Examination:
Shenzhen university self-taught sales management college
Shenzhen university self-taught logistics management college
Shenzhen university self-taught undergraduate course in business administration
Shenzhen university financial management self-taught undergraduate course
Shenzhen university self-taught pre-school education undergraduate course
Shenzhen university business administration self-taught undergraduate course
Shenzhen University Logistics Management Self-taught Undergraduate
Shenzhen university sales management self-taught undergraduate course
Self-taught undergraduate course of modern enterprise management in Shenzhen University.
Registration method
1. Registration time: anytime.
2. Registration place: B 1-402, Kexing Science and Technology Park, Nanshan District, Shenzhen.
3. Registration Tel: 0755-86968064
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